Author: William Wray Carney
Publisher: University of Alberta
ISBN: 1772124117
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
Author: Tim Harrower
Publisher: McGraw-Hill Higher Education
ISBN: 125911533X
Category : Language Arts & Disciplines
Languages : en
Pages : 357
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Book Description
Author: Jerry Lanson
Publisher: Oxford University Press, USA
ISBN: 9780195306668
Category : Feature writing
Languages : en
Pages : 0
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Book Description
A comprehensive and accessible introductory text for journalism students. Lanson and Stephens provide thorough instruction on writing and reporting, examples of good and bad writing and extensive opportunities to apply their advice through practical exercises. Based on the authors' careers as journalists and journalism professors--and on the experience of dozens of other reporters--this textbook/workbook gives students a clear, logical introduction to the craft of journalism. The book has three goals: to teach clear, concise and accurate writing; to teach students how to find reliable information about newsworthy events and issues and how to set this information within an understandable and meaningful context; to explain the workings of print, online and broadcast newsrooms and how the gathering and delivery of news are changing in today's increasingly digital and cross-media age.--From publisher description.
Author: Bill Kovach
Publisher: Crown
ISBN: 0609504312
Category : Language Arts & Disciplines
Languages : en
Pages : 284
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Book Description
In July 1997, twenty-five of America's most influential journalists sat down to try and discover what had happened to their profession in the years between Watergate and Whitewater. What they knew was that the public no longer trusted the press as it once had. They were keenly aware of the pressures that advertisers and new technologies were putting on newsrooms around the country. But, more than anything, they were aware that readers, listeners, and viewers — the people who use the news — were turning away from it in droves. There were many reasons for the public's growing lack of trust. On television, there were the ads that looked like news shows and programs that presented gossip and press releases as if they were news. There were the "docudramas," television movies that were an uneasy blend of fact and fiction and which purported to show viewers how events had "really" happened. At newspapers and magazines, celebrity was replacing news, newsroom budgets were being slashed, and editors were pushing journalists for more "edge" and "attitude" in place of reporting. And, on the radio, powerful talk personalities led their listeners from sensation to sensation, from fact to fantasy, while deriding traditional journalism. Fact was blending with fiction, news with entertainment, journalism with rumor. Calling themselves the Committee of Concerned Journalists, the twenty-five determined to find how the news had found itself in this state. Drawn from the committee's years of intensive research, dozens of surveys of readers, listeners, viewers, editors, and journalists, and more than one hundred intensive interviews with journalists and editors, The Elements of Journalism is the first book ever to spell out — both for those who create and those who consume the news — the principles and responsibilities of journalism. Written by Bill Kovach and Tom Rosenstiel, two of the nation's preeminent press critics, this is one of the most provocative books about the role of information in society in more than a generation and one of the most important ever written about news. By offering in turn each of the principles that should govern reporting, Kovach and Rosenstiel show how some of the most common conceptions about the press, such as neutrality, fairness, and balance, are actually modern misconceptions. They also spell out how the news should be gathered, written, and reported even as they demonstrate why the First Amendment is on the brink of becoming a commercial right rather than something any American citizen can enjoy. The Elements of Journalism is already igniting a national dialogue on issues vital to us all. This book will be the starting point for discussions by journalists and members of the public about the nature of journalism and the access that we all enjoy to information for years to come.
Author: Adam Worcester
Publisher:
ISBN: 9781599663616
Category : Current events
Languages : en
Pages : 166
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Book Description
Presents authentic news text, followed by reading comprehension activities and definitions of new vocabulary, idioms, and expressions used in the story. Designed to improve useful language skills for advanced-level learners of English.
Author: Victor Cohn
Publisher: John Wiley & Sons
ISBN: 144434434X
Category : Language Arts & Disciplines
Languages : en
Pages : 204
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Book Description
Numbers and statistical claims dominate today's news. Politics, budgets, crime analysis, medical issues, and sports reporting all demand numbers. Now in its third edition, News & Numbers focuses on how to evaluate statistical claims in science, health, medicine, and politics. It does so by helping readers answer three key questions about all scientific studies, polls, and other statistical claims: "What can I believe?" "What does it mean?" and "How can I explain it to others?" Updated throughout, this long overdue third edition brings this classic text up-to-date with the 21st century with a complete updating of examples, case studies, and stories. The text emphasises clear thinking and common sense approaches for understanding, analyzing and explaining statistics, and terms throughout the book are explained in easy-to-understand, nontechnical language. Much new material has been added to ensure the text maintains its pertinent approach to the subject, including: A section on computer modelling Additional chapters on risks and 'missing numbers' Updated sections on health plans and insurance, including updates on President Obama's health system overhaul & new material on health care costs and quality
Author: Daniele Albertazzi
Publisher: Routledge
ISBN: 1317865227
Category : Social Science
Languages : en
Pages : 593
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Book Description
Today, arguably more than at any time in the past, media are the key players in contributing to what defines reality for the citizens of Europe and beyond. This book provides an introduction to the way that the media occupy such a position of prominence in contemporary human existence. This expanded and fully updated third edition of the bestselling The Media: An Introduction collects in one volume thirty-six specially commissioned essays to offer unrivalled breadth and depth for an introduction to the study of contemporary media. It addresses the fundamental questions about today’s media – for example, digitisation and its effects, new distribution technologies, and the implications of convergence, all set against the backdrop of a period of profound social and economic change in Europe and globally. Key features: Expert contributions on each topic Approachable, authoritative contributions provide a solid theoretical overview of the media industry and comprehensive empirical guide to the institutions that make up the media. Further Reading and related web-resource listings encourage further study. New to this edition: New five part structure provides a broad and coherent approach to media: Part 1 Understanding the Media; Part 2 What Are the Media?; Part 3 The Media Environment; Part 4 Audiences, Influences and Effects; Part 5 Media Representations. Brand new chapters on: Approaches to Media; Media Form; Models of Media Institutions; The Media in Europe; Photography; Book Publishing; Newspapers; Magazines; Radio; Television; The Internet and the Web; News Media; Economics; Policy; Public Service Broadcasting in Europe; Censorship and Freedom of Speech; Audience Research; Sexualities; Gender; Social Class; Media and Religion; The Body, Health and Illness; Nationality and Sex Acts. Other chapter topics from the last edition fully updated A wider, more comparative focus on Europe. The Media: An Introduction will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, journalism, film studies, the sociology of the media, popular culture and other related subjects.
Author: Mitchell Stephens
Publisher: Fort Worth, TX ; Toronto : Harcourt Brace College Publishers
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 386
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Book Description
First there was the spoken word, the long-distance runner, and later the wall posters of ancient Rome and China. Here is an investigation of the human need to gather and spread news, proving that the hunger for news and sensationalism wasn't born with modern technology.
Author: Matthew B. Robinson
Publisher:
ISBN: 9781531006013
Category : Crime in mass media
Languages : en
Pages : 438
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Book Description
"This book critically examines the media to identify how crime and criminal justice are treated in the news, entertainment, and infotainment media. The book sheds light on important realities of crime and criminal justice and corrects major misconceptions created by coverage of crime and criminal justice in the media."--
Author: Timothy Borchers
Publisher: Waveland Press
ISBN: 1478647809
Category : Language Arts & Disciplines
Languages : en
Pages : 471
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Book Description
Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
