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Author: Jonathan Stringfield
Publisher: John Wiley & Sons
ISBN: 1119855365
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Author: FGTeeV
Publisher: HarperCollins
ISBN: 0062933698
Category : Juvenile Fiction
Languages : en
Pages : 212
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Book Description
It’s game time! Press start on Into the Game, the awesome-packed, New York Times bestselling graphic novel adventure by YouTube’s favorite family of gamers, FGTeeV! The FGTeeV family gamers have played hundreds of games together. Which is why Moomy decides to make a new game called My Pet Fish. Just one problem: the game is SUPER boring. And one other problem: Moomy and Duddy accidentally got sucked into it—and now they’re trapped! It’s up to the kids, Lexi, Mike, Chase, and Shawn, to jump into the gaming console and rescue their parents. But first, they have to battle their way through their favorite games until they find the one their parents are stuck in. Can the kids take on a vicious pack of vampire prairie dogs, flying doody diapers, some spooky ghouls, and one incredibly dull fish before Moomy and Duddy are bored to death? Game like never before in this exhilarating graphic novel adventure from YouTube sensation FGTeeV, with more than 11 million subscribers and over 11 billion views!
Author: Abbi Glines
Publisher: Simon and Schuster
ISBN: 148143893X
Category : Juvenile Fiction
Languages : en
Pages : 352
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Book Description
The third book in Glines' #1 "New York Times"-bestselling Field Party series. Two years ago, Riley Young fled Lawton, Alabama, after accusing the oldest Lawton son, Rhett, of rape. Everyone had called her a liar. Now she's back, raising the little girl that no one believed was Rhett's.
Author: Vitaliy Katsenelson
Publisher: Harriman House Limited
ISBN: 0857199080
Category : Reference
Languages : en
Pages : 314
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Book Description
Soul in the Game is a book of inspiring stories and hard-won lessons on how to live a meaningful life, crafted by investor and writer Vitaliy Katsenelson. Drawing from the lives of classical composers, ancient Stoics, and contemporary thinkers, Katsenelson weaves together a tapestry of practical wisdom that has helped him overcome his greatest challenges: in work, family, identity, health—and in dealing with success, failure, and more. Part autobiography, part philosophy, part creativity manual, Soul in the Game is a unique and vulnerable exploration of what works, and what doesn’t, in the attempt to shape a fulfilling and happy life.
Author: Nassim Nicholas Taleb
Publisher: Random House
ISBN: 0425284638
Category : Philosophy
Languages : en
Pages : 305
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Book Description
#1 NEW YORK TIMES BESTSELLER • A bold work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life. As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights: • For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations. • Ethical rules aren’t universal. You’re part of a group larger than you, but it’s still smaller than humanity in general. • Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others. • You can be an intellectual yet still be an idiot. “Educated philistines” have been wrong on everything from Stalinism to Iraq to low-carb diets. • Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines. • True religion is commitment, not just faith. How much you believe in something is manifested only by what you’re willing to risk for it. The phrase “skin in the game” is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it’s also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives. As Taleb says, “The symmetry of skin in the game is a simple rule that’s necessary for fairness and justice, and the ultimate BS-buster,” and “Never trust anyone who doesn’t have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.”
Author: William Guy Carr
Publisher:
ISBN: 9781939438102
Category : Social Science
Languages : en
Pages : 264
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Book Description
Here is a true story of international intrigue, romances, corruption, graft, and political assassinations, the like of which has never been written before. It is the story of how different groups or atheistic- materialistic men have played in an international chess tournament to decide which group would win ultimate control of the wealth, natural resources, and man- power of the entire world. It is explained how the game has reached the final stage. The International Communists, and the International Capitalists, (both of whom have totalitarian ambitions) have temporarily joined hands to defeat Christian-democracy. The solution is to end the game the International Conspirators have been playing right now before one or another totalitarian-minded group imposes their ideas on the rest of mankind. The story is sensational and shocking, but it is educational because it is the TRUTH. The author offers practical solutions to problems so many people consider insoluble.
Author: Terry Schott
Publisher: Game Is Life
ISBN: 9781798638828
Category : Fiction
Languages : en
Pages : 316
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Book Description
He didn't know he was playing.Zack was just living his life.It was really a game.When he started to ask questions, everything changed. Zack wasn't supposed to figure it out. He could ruin everything.Zack was disoriented when he woke up. They had welcomed him back. He didn't know where he'd been. He just remembered being 74 and near death.They said he was seventeen.What was this "best score" they kept going on about?Where was this place?Who were these people?And why did they keep talking about the next game?You'll love the first book in the series and get lost in the elaborate world created by Terry Schott. It will keep you turning pages until the end.Get book 1 now.
Author: Rich Armstrong
Publisher: Advantage Media Group
ISBN: 9781642251302
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Though technology has evolved at hyper speed over the past hundred years, management styles have mostly stayed the same. The higher-ups make the decisions, and the employees grind it out, often without knowing the endgame. In 1983, Jack Stack created a new game: The Great Game of Business. Get In The Game further explains the rules of this Game: to win, you must get everyone at all levels of the business as informed, involved, and engaged as the owner. This book offers a step-by-step guide on how to teach employees the numbers, show them the big picture, and let them have a say in the company's future. The Game has already benefited thousands of companies: Is yours ready to get in The Game?
Author: Jonathan Stringfield
Publisher: John Wiley & Sons
ISBN: 1119855365
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Author: Joel Osteen
Publisher: FaithWords
ISBN: 1546029311
Category : Religion
Languages : en
Pages : 66
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Book Description
Tap into the strength and power to overcome every obstacle that tries to keep you on the sidelines of life! You were designed to be strong, to be full of can-do power, not a fainter or a quitter, not lacking or weak. You have been equipped with strength to defeat every challenge. When you go through disappointments, hurts, and unfair situations, it’s easy to get discouraged, to throw in the towel and give up. But you can’t sit on the sidelines of life nursing your wounds, feeling weary and defeated. In spite of the pain, in spite of the adversity, you need to look those obstacles in the eye and say, “You’re no match for me. I am ready for and equal to anything that comes my way. I can handle this.” This compact digest by #1 New York Times bestselling author Joel Osteen helps you put on a victor’s mind-set so that one day soon you won’t just be in the game but you’ll be living a life of victory. Derived from material previously published in The Power of I Am and Break Out!
Author: David Seelow
Publisher: CRC Press
ISBN: 1000411737
Category : Education
Languages : en
Pages : 188
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Book Description
Teaching in the Game-Based Classroom is a hands-on guide to leveraging students’ embrace of video games toward successful school performance. Evidence tells us that game-based learning can help teachers design classes, develop transformative learning tools, and assess progress on multiple levels not dependent on one-size-fits-all bubble sheets. Authored by game-savvy teachers in partnership with classroom-experienced academics, the highly varied chapters of this book are concise yet filled with sound pedagogical approaches. Middle and high school educators will find engaging new ways of inspiring students’ intrinsic motivation, skill refinement, positive culture-building, autonomy as learners, and more.
