Implications of Bilingualism & Assimilation to Marketing Transculturally to Hispanics PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Implications of Bilingualism & Assimilation to Marketing Transculturally to Hispanics PDF full book. Access full book title Implications of Bilingualism & Assimilation to Marketing Transculturally to Hispanics by Henry E. Adams-Esquivel. Download full books in PDF and EPUB format.
Author: Henry E. Adams-Esquivel
Publisher:
ISBN:
Category : Bilingualism
Languages : en
Pages : 16
Get Book Here
Book Description
Author: Henry E. Adams-Esquivel
Publisher:
ISBN:
Category : Bilingualism
Languages : en
Pages : 16
Get Book Here
Book Description
Author: Felipe Korzenny
Publisher: Routledge
ISBN: 1136398708
Category : Business & Economics
Languages : en
Pages : 351
Get Book Here
Book Description
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author: Henry E. Adams-Esquivel
Publisher:
ISBN:
Category : Hispanic American consumers
Languages : en
Pages : 48
Get Book Here
Book Description
Author: Linda Chavez
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 232
Get Book Here
Book Description
Are Hispanics “making it”—achieving the American dream following the pattern of other ethnic groups? This controversial book shatters the myth that 20 million His panics—fast becoming the nation's largest minority—are a permanent underclass. Chavez considers the radical implications for bilingual education, immigration policy, and affirmative action.
Author: Marye Tharp
Publisher: Routledge
ISBN: 1317507487
Category : Business & Economics
Languages : en
Pages : 366
Get Book Here
Book Description
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Author: Felipe Korzenny
Publisher: Taylor & Francis
ISBN: 1317422309
Category : Business & Economics
Languages : en
Pages : 507
Get Book Here
Book Description
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Author: M. Isabel Valdés
Publisher: Paramount Market Publishing
ISBN: 9780967143927
Category : Business & Economics
Languages : en
Pages : 380
Get Book Here
Book Description
CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Author: Rebecca M. Callahan
Publisher: Multilingual Matters
ISBN: 1783092440
Category : Language Arts & Disciplines
Languages : en
Pages : 268
Get Book Here
Book Description
The Bilingual Advantage draws together researchers from education, economics, sociology, anthropology and linguistics to examine the economic and employment benefits of bilingualism in the US labor market, countering past research that shows no such benefits exist. Collectively, the authors draw on novel methodological approaches and new data to examine the economics of bilingualism for the new generation of bilinguals entering a digital-age globalized workforce. The authors also pay considerable attention to how to best capture measures of bilingualism and biliteracy, given the constraints of most existing datasets.
Author: M. Rafael Salaberry
Publisher: Multilingual Matters
ISBN: 1847691773
Category : Education
Languages : en
Pages : 221
Get Book Here
Book Description
This book explores the close association between use of a language and the sense of affiliation with the culture associated with it: an allegiance that seems to garner a type of loyalty and support that few other identities command.
Author: Juan Faura
Publisher: Paramount Market Publishing
ISBN: 9780976697343
Category : Business & Economics
Languages : en
Pages : 150
Get Book Here
Book Description
Juan Faura, the author of PMP's bestselling The Whole Enchilada: Hispanic Marketing 101, presents a message that will be a wake-up call to all Hispanic-focused marketing and advertising agencies. Based on insights gathered from interviews with Hispanics from many different walks of life, in cities large and small, Hispanic Marketing Grows Up:-Explores 30 perceptions and realities that affect how you market to Hispanics.-Explains when and when not to use Spanglish in advertising.-Identifies 10 future trends that will affect the Hispanic consumer market.Faura's conversational style makes this a quick read--one loaded with insights, taken straight from Hispanic consumers' mouths to you.
