Business Development: A Guide to Small Business Strategy PDF Download
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Author: David Butler
Publisher: Routledge
ISBN: 1136423907
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.
Author: David Butler
Publisher: Routledge
ISBN: 1136423907
Category : Business & Economics
Languages : en
Pages : 204
Get Book Here
Book Description
'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.
Author: Sena Hoosenally Black
Publisher:
ISBN:
Category : Entrepreneurship
Languages : en
Pages : 42
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Book Description
Author: Anna Kennedy
Publisher: John Wiley & Sons
ISBN: 1118962710
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
Author: Jeffrey J. Reuer
Publisher: Emerald Group Publishing
ISBN: 1849504946
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
Examines the ways in which real options theory can contribute to strategic management. This volume offers conceptual pieces that trace out pathways for the theory to move forward and presents research on the implications of real options for strategic investment, organization, and firm performance.
Author:
Publisher: DIANE Publishing
ISBN: 1428903704
Category :
Languages : en
Pages : 233
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Book Description
Author: Larry Wilson
Publisher: Morgan James Publishing
ISBN: 1600379060
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The entrepreneur’s comprehensive companion: “Clear, concise, and to the point . . . [The author] has an excellent grasp of running a small business.” —Steve Pallen, President, R&D, E-Metrotel What are the ten most common marketing mistakes? How do you avoid costly mistakes when planning for a new business? What should be avoided when planning a business web site? These are just a few of the many important questions answered in The Small Business Planner, the most comprehensive book available to assist new and established entrepreneurs in operating a successful enterprise. Avoiding jargon, the book provides access to numerous free templates on the companion website including: Business and Marketing Plans in MS Word; Profit & Loss projections, Cash Flow projections, Start-Up Cost Analysis, and many more in MS Excel, all complete with formulas and ready to use. The companion site also includes a forum for entrepreneurs to post important questions regarding their business. The Small Business Planner provides a detailed checklist for new entrepreneurs to ensure that important tasks and processes are not overlooked. The Feasibility Analysis will let you know if your business idea will be profitable and competitive, and more than half the book is dedicated to generating revenue. Essential Marketing topics include: Planning and Research, in which the author introduces his own easy-to-use model to create an effective message, Advertising, Choosing the Right Media, Databases, Selling Skills, and Customer Service. Finance covers: Bookkeeping Basics, Financial Statements, Setting Goals and Measuring Results, and Receivables Management. Operations topics include: Creating Effective Web Sites, Employee Relations, and Contingency Planning. Entrepreneurship can be very rewarding if the functions in all three business modules are executed properly. Now the small business owner can wear all hats effectively—and avoid making costly mistakes by using The Small Business Planner.
Author:
Publisher: UN-HABITAT
ISBN: 9211317258
Category : Economic development projects
Languages : en
Pages : 215
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Book Description
Author: Keith Griffin
Publisher: Springer
ISBN: 1349235431
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
'Readers will find in these pages a very lucid, creative, and highly readable version of many of the ideas that have taken shape through the medium of the Human Development Reports during the last four years. Busy policy makers all over the world will find this an indispensable primer.' - Mahbub ul Haq, from the preface. This book introduces the basic concepts of human development and presents policy guidelines for implementing a human development strategy in developing countries. Human development is seen both as an end in itself and as a means to increase the capabilities of people. The role of the state, the market and of people's participation in such a strategy are described. Specific chapters discuss the structure of incentives, allocation of public sector resources, structural reforms, the relationship of human development to environmental issues and finance and administration.
Author: Robert S. Frey
Publisher: Artech House
ISBN: 1608074749
Category : Business & Economics
Languages : en
Pages : 724
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Book Description
Here's your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. Small companies with a viable service or product learn how to gain and keep a customer 's attention, even when working with only a few employees. Offering a greatly expanded linkage of proposals to technical processes and directions, the Sixth Edition includes a wealth of new material, adding important chapters on cost building and price volume, the criticality of business culture and investments in proposal success, the proposal solution development process, and developing key conceptual graphics. CD-ROM Included: Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.
Author: Vemi?, Milan B.
Publisher: IGI Global
ISBN: 1522519505
Category : Business & Economics
Languages : en
Pages : 463
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Book Description
Business sustainability is becoming increasingly difficult amongst the demands of today’s markets. By implementing new and dynamic practices, organizations can optimize their day-to-day operations and improve competitive advantage. Optimal Management Strategies in Small and Medium Enterprises is a key source on the latest innovations in enhancing all main management functions, such as working capital and marketing, and examines how to implement sustainable business management practices. Featuring extensive coverage across a range of relevant perspectives and topics, such as human resources development, market orientation, and knowledge management, this book is ideally designed for business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.
