Impact of Product Packaging on Consumers Buying Behavior PDF Download
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Author: Mahera Mazhar
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving then success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 300 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Author: Mahera Mazhar
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving then success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 300 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Author: Nawaz Ahmad
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So packaging performs an important role in marketing and encouraging or even sometimes discouraging the consumer from buying a product, especially at the point of sale or at the time when a consumer is choosing from among different brands of similar products type. This could be treated as one of the most important factor influencing a consumer's purchase decision. This study was conducted keeping in view the importance of product packaging and the great impact it can make on the purchase decision, after studying different aspects and components of packaging. It was found that the colors of packaging is the most important and significant feature at 1%, followed by a picture or image of the purchasing which is significant at 10%.
Author: Adam Muhammad Amir
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659660443
Category :
Languages : en
Pages : 100
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Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, 2013). It is important for firms, marketers and packaging designers to know how packaging influences consumers' purchase decisions. In order to know the impact of packaging on consumers the study was carried out to find the relationship between packaging elements and consumer buying behavior. The packaging elements were further divided into visual elements and verbal elements. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. Verbal elements included nutritional information, product information and country-of-origin.
Author: Mccarthy E. Jerome
Publisher: McGraw-Hill/Irwin
ISBN: 9780256060485
Category :
Languages : en
Pages :
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Book Description
Author: Christoph Breetz
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954892324
Category : Business & Economics
Languages : en
Pages : 65
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Book Description
This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.
Author: Muhammad Amir Adam
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour. In order to know the impact of packaging on consumers the study was carried out to find the relationship between verbal elements of packaging and consumer buying behavior. Verbal elements included nutritional information, product information and country-of-origin. In this study verbal elements of packaging are independent variables and consumer buying behavior is the dependent variable. The findings of the research have revealed that varieties of milk (r=-.070) has a negative correlation with consumer buying behavior in product information, however, expiry date mentioned on the product (r=.033) and manufacturer's name (r=.061) are positively correlated. Nutritional information (r=.655) is highly and positively correlated with consumer buying behavior, which is significant. Country of origin (r=.619), is also highly and positively correlated with consumer buying behavior, which is significant.
Author: Carlos Velasco
Publisher: Springer
ISBN: 3319949772
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Author: Aradhna Krishna
Publisher: Springer
ISBN: 1137346051
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Author: Lynn J. Frewer
Publisher: Springer Science & Business Media
ISBN: 3662046016
Category : Technology & Engineering
Languages : en
Pages : 467
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Book Description
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Author: Claude Clement
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 48
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Book Description
