Impact of Delivery Time on Consumer Behavior in Quick Commerce PDF Download
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Author: Alice Harter
Publisher: BoD – Books on Demand
ISBN: 3758306841
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs. The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question. The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.
Author: Alice Harter
Publisher: BoD – Books on Demand
ISBN: 3758306841
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs. The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question. The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.
Author: Alice Harter
Publisher: BoD – Books on Demand
ISBN: 3758347041
Category :
Languages : en
Pages : 146
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Book Description
Author: Mahdi Abrar
Publisher: MAHDI ABRAR
ISBN:
Category : Art
Languages : en
Pages : 166
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Book Description
In today's fast-paced world, convenience and speed are paramount. Enter the era of Quick Commerce, where delivery times are measured in minutes, not days. "Quick Commerce: Factors Influencing Customer Satisfaction in Quick Commerce in the Netherlands" is your comprehensive research paper to understanding this business model, some statistics based on Netherland’s market, consumer preference and crucial factors and transformative trend reshaping the retail landscape. This insightful book is basically a thesis paper that explores the origins, growth, and future of Quick Commerce, delving into how businesses are leveraging technology to meet the ever-increasing demands of consumers. From groceries and essentials to fashion and electronics, Quick Commerce is setting new standards for how we shop and live. Inside, you'll discover: The Evolution of Retail: Trace the journey from traditional brick-and-mortar stores to e-commerce and the advent of Quick Commerce. Technological Innovations: Learn about the cutting-edge technologies driving this revolution, including AI, robotics, and advanced logistics. Business Strategies: Understand how leading companies are adapting their models to thrive in the Quick Commerce era. Consumer Behavior: Gain insights into how consumer expectations are changing and what they mean for the future of retail. Challenges and Opportunities: Explore the hurdles faced by businesses and the potential for growth in this rapidly evolving market. Influencing factors: Examine influencing factors of successful Quick Commerce. Whether you're a business leader, entrepreneur, or simply curious about the future of retail, "Quick Commerce: Factors Influencing Customer Satisfaction in Quick Commerce in the Netherlands" offers valuable perspectives and practical knowledge to navigate and succeed in this dynamic environment. Embark on a journey through the world of Quick Commerce and discover how it's redefining the boundaries of convenience and efficiency. Get your copy today and stay ahead in the retail revolution!
Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
ISBN: 1785608703
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Author: Carina Sophie Polomsky
Publisher:
ISBN:
Category :
Languages : en
Pages : 83
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Book Description
The subscription-based program Amazon Prime, which offers free shipping along with other incentives to customers, is one of the largest and most prominent examples of membership free shipping. Customers who subscribe to membership free shipping prepay a fixed membership fee and receive unlimited free shipping for a specific time. Despite the widespread application of membership free shipping in e-commerce over the last few years, there is only limited academic research on it. The goal of this research is to study the effect of the relatively new membership free shipping schedule on customer purchase behavior. In order to analyze the effect, this research uses a dataset from a B2C e-commerce company which implemented membership free shipping in 2017. The results of this research suggest that membership free shipping is associated with an increase in the average order frequency, average order volume, total spending, and a considerable decrease in the average order value. This research also provides evidence that almost half of the customers who subscribe to membership free shipping experience a flat-rate bias, because they overestimate their usage. To conclude, the findings contribute to the closure of the gap in the literature and provide valuable insights for online businesses.
Author: Giovanni Mattia
Publisher: Springer Nature
ISBN: 3030659232
Category : Business & Economics
Languages : en
Pages : 99
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Book Description
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Author:
Publisher: BoD – Books on Demand
ISBN: 1803561823
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Author: Jisu Cao
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Product returns are one of the most significant pain points of the retail industry, especially for online retailers. Two key priorities in managing product returns are to reduce product returns and to better handle product returns, as processing returns incurs substantial costs, and poorly handled product returns can hurt customer loyalty and lead to lost future revenue. Based on 4.3 million purchase and return records from a quarter million representative customers, we present a causal analysis of whether and how fast delivery affects product returns and fast return-handling affects customer retention. We exploited a natural experiment of the opening of a new fulfillment center by a large e-commerce platform in China which significantly reduced the delivery time and return-handling time of serving nearby customers but had little impact on those further away customers. On product delivery, we find that a 10% improvement in delivery speed lowers the average product return rate from 14.37% to 13.50%. The rich purchase data also allowed us to provide corroborating evidence in support of the competition mechanism as a potential explanation for this effect: a longer delivery time may encourage consumers to reconsider their purchased item and opt for a cheaper alternative. On return handling, we find that a 10% improvement in return-handling speed leads to a remarkable 23.96% increase in the monetary value of the customer's next purchase. This accelerated return-handling not only allows customers to receive their refunds faster so that they have budget for future purchases, but also significantly enhances customer satisfaction. Our study represents the first attempt to causally examine the benefits of fast delivery and return handling from a product return and customer retention perspective and offers valuable insights for online retailers seeking to enhance their service quality and optimize customer satisfaction.
Author: Vinayak Deshpande
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Problem Definition: We examine the impact of logistics performance metrics such as delivery time, and customer's requested delivery speed on logistics service ratings and third-party sellers' sales on an e-commerce platform. Academic/Practical Relevance: While e-commerce retailers like Amazon have recently invested heavily in their logistics networks to provide faster delivery to customers, there is scant academic literature that tests and quantifies the premise that convenient and fast delivery will drive sales. In this paper, we provide empirical evidence on whether this relationship holds in practice by analyzing a mechanism that connects delivery performance to sales through logistics ratings. Prior academic work on online ratings in ecommerce platforms has mostly analyzed customers' response to product functional performance and biases that exist within. Our study contributes to this stream of literature by examining customer experience from a service quality perspective by analyzing logistics service performance, logistics ratings, and its impact on customer purchase probability and sales. Methodology: Using an extensive data set of more than 15 million customer orders on the Tmall platform and Cainiao network (logistics arm of Alibaba), we employ the Heckman ordered regression model to explain the variation in customers' rating of logistics performance, as well as the likelihood of customers posting a logistics rating. Next, we develop a generic customer choice model that links the customer's likelihood of making a purchase to the logistics ratings provided by prior customers. We implement a two-step estimation of the choice model to quantify the impact of logistics ratings on customer purchase probability and third-party seller sales. Results: We surprisingly find that even customers with no promise on delivery speed are likely to post lower logistics ratings for delivery times longer than two days. Although these customers are not promised an explicit delivery deadline, they seem to have a mental threshold of two days and expect deliveries to be made within that time. Similarly, we find that priority customers (those with two-day and one-day promise speed) provide lower logistics ratings for delivery times longer than their anticipated delivery date. We estimate that reducing the delivery time of all three-day delivered orders on this platform (which makeup approximately 35% of the total orders) to two days would improve the average daily third-party seller sales by 13.3% on this platform. The impact of delivery time performance on sales is more significant for sellers with a higher percentage of three-day delivered orders and a higher spend per order. Managerial Implications: Our study emphasizes that delivery performance and logistics ratings, which measure service quality, are essential drivers of the customer purchase decision on e-commerce platforms. Further, by quantifying the impact of delivery time performance on sales, our study also provides a framework for online retailers to assess if the increase in sales due to improved logistics performance can offset the increase in additional infrastructure costs required for faster deliveries. Our study's insights are relevant to third-party sellers and e-commerce platform managers who aim to improve long-term online customer traffic and sales.
Author: Naim, Arshi
Publisher: IGI Global
ISBN: 1668481685
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
