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Author: William Livingston Larned
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 344
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Book Description
Author: William Livingston Larned
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 344
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Book Description
Author: Sandro Jung
Publisher: Rowman & Littlefield
ISBN: 161146238X
Category : Literary Criticism
Languages : en
Pages : 267
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Book Description
A ground-breaking contribution to the economic and cultural history of the eighteenth- and early nineteenth-century publishing of illustrated belles lettres in Scotland, the book offers detailed accounts of numerous agents of prints (booksellers, printers, designers, engravers) and their involvement in the making and marketing of illustrated editions. It examines the ways in which the makers of books not only produced printed visual culture artefacts but also contributed to the ideological inscription of these illustrations to engender patriotic concerns and issues of national identity. The book differs fundamentally from existing interventions in book illustration studies: Examinations of eighteenth- and early nineteenth-century British literary book illustrations have, as a rule, been selective rather than broad in scope or systematic in outlook; they have focused on English examples of book illustrations. By contrast, The Publishing and Marketing of Illustrated Literature in Scotland, 1760-1820 studies a large body of illustrated editions andadopts a systematic and decentered (non-London-centered) approach. It focuses on the examination of the production of literary book illustrations in eighteenth- and early nineteenth-century Scotland, while at the same time bearing in mind that developments in the marketing of illustrated books need to be understood as part of the cultural and book-historical dynamics of exchange that existed between Scotland and England. Not only does the monograph offer the first large-scale study of the subject, contextualizing literary book illustrations in terms of the ideologically defined ventures as part of which they were issued, but it also draws a map of illustrated works that has not been imagined yet by scholars of the history of the eighteenth- and early nineteenth-century book. In doing so, the book provides an account of the publishing of belles lettres and the various strategies that bookseller-publishers deployed to market their editions competitively in both Scotland and England.
Author: Pete Barry
Publisher: Thames & Hudson
ISBN: 0500773610
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Author: Claude C. Hopkins
Publisher: New Line Publishing
ISBN: 1844810526
Category : Advertising
Languages : en
Pages : 69
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Book Description
Author: Frank G. Jackson
Publisher:
ISBN:
Category : Decoration and ornament
Languages : en
Pages : 244
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Book Description
Author: Heon Stevenson
Publisher: McFarland
ISBN: 1476611300
Category : Transportation
Languages : en
Pages : 430
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Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author: Tom Altstiel
Publisher: SAGE
ISBN: 9781412917964
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.
Author:
Publisher:
ISBN:
Category : CD-ROMs
Languages : en
Pages : 2030
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Book Description
Author: Thomas Stansfield Hansen
Publisher: Princeton Architectural Press
ISBN: 9781568984919
Category : Architecture
Languages : en
Pages : 214
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Book Description
"Salter's life and work bridged two continents and cultures and spanned the political turmoil of the mid-twentieth century. He survived both world wars, the rise of National Socialism in Germany, and permanent exile in a new land, but nothing halted his tireless and brilliant design work. Classic Book Jackets tells Salter's story and describes the innovative thinking he brought to his clients and students (including his designation of seven jacket types that are still valid today). It includes more than two hundred reproductions of his finest works as well as a complete catalog of his jackets, designs, and lettering jobs for the book trade."--BOOK JACKET.
Author: Rodney Barnes
Publisher: Image Comics
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 32
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Book Description
"SINS OF THE FATHER," Part One Featuring the show-stopping talents of SPAWN series artist JASON SHAWN ALEXANDER and the writer behind such hit shows as Wutang: An American Saga, MarvelÕs Runaways, and Starz's American Gods RODNEY BARNES. When a small-town beat cop comes home to bury his murdered fatherÑthe revered Philadelphia detective James Sangster Sr.Ñhe begins to unravel a mystery that leads him down a path of horrors that will shake his beliefs to their core. The city that was once the symbol of liberty and freedom has fallen prey to corruption, poverty, unemployment, brutality and vampires. Welcome to KILLADELPHIA.
