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Author: Jeanette Hanna
Publisher: Douglas & McIntyre
ISBN: 9781553652755
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
"Ikonica is the first exploration of Canada's rich and unique brand heritage. Authors Jeannette Hanna and Alan Middleton shed light on the evolution of our country's best-known brands, from the Hudson's Bay Company to Canadian Tire. The visual tour of Canada's branding environment highlights the prime movers, the triumphs and the failures." "Both Hanna and Middleton draw on years of experience as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like Cirque du Soleil to domestic upstarts like WestJet. The heart of the books is almost thirty interview with a "who's who" of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain Foods), and William Thorsell (Royal Ontario Museum). The authors' provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace."--BOOK JACKET.
Author: Jeanette Hanna
Publisher: Douglas & McIntyre
ISBN: 9781553652755
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
"Ikonica is the first exploration of Canada's rich and unique brand heritage. Authors Jeannette Hanna and Alan Middleton shed light on the evolution of our country's best-known brands, from the Hudson's Bay Company to Canadian Tire. The visual tour of Canada's branding environment highlights the prime movers, the triumphs and the failures." "Both Hanna and Middleton draw on years of experience as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like Cirque du Soleil to domestic upstarts like WestJet. The heart of the books is almost thirty interview with a "who's who" of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain Foods), and William Thorsell (Royal Ontario Museum). The authors' provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace."--BOOK JACKET.
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Category :
Languages : en
Pages : 210
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Book Description
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Languages : en
Pages : 218
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Category : Book industries and trade
Languages : en
Pages : 344
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Author: Pinhok Languages
Publisher: Pinhok Languages
ISBN:
Category : Foreign Language Study
Languages : en
Pages : 537
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Book Description
Serbian vocabulary book + Serbian dictionary This Serbian vocabulary book contains more than 3000 words and phrases which are grouped by topic to make it easier for you to pick what to learn first. On top of that, the index in the second half of the book provides you with a basic Serbian-English as well as English-Serbian dictionary which makes this a great resource for learners of all levels. What you can expect from this book: This Serbian learning resource is a combination of Serbian vocabulary book and a two-way basic Serbian dictionary: Part 1 - Topic based Serbian vocabulary book: This is the main part of the book and represents a list of chapters each containing Serbian vocabularies for a certain topic. The Serbian vocabularies in the chapters are unsorted on purpose to separate remembering them from a defined alphabetical order. You can start at any chapter and dive directly into the topics that interest you the most. Part 2 - Basic English-Serbian dictionary: The index in the second half of the book can be used as a basic Serbian dictionary to look up words you have learned but can't remember or learn new words you need. Part 3 - Basic Serbian-English dictionary: Easy to use and with just the right amount of words, this third part finishes off with a second index that allows you to look for Serbian words and directly find the English translation How to use this Serbian vocabulary book: Not sure where to start? We suggest you first work your way through the verbs, adjectives and phrases chapters in part one of the book. This will give you a great base for further studying and already enough vocabulary for basic communication. The Serbian dictionaries in part two and three can be used whenever needed to look up words you hear on the street, English words you want to know the Serbian translation for or simply to learn some new words. Some final thoughts: Vocabulary books have been around for centuries and as with so many things that have been around for some time, they are not very fashionable and a bit boring, but they usually work very well. Together with the basic Serbian dictionary parts, this vocabulary book is a great resource to support you throughout the process of learning Serbian and comes in particularly handy at times when there is no internet to look up words and phrases.
Author: K. Dinnie
Publisher: Springer
ISBN: 0230294790
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
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Category : Gazettes
Languages : en
Pages : 1290
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Category :
Languages : en
Pages : 252
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Category :
Languages : en
Pages : 224
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Author: New York (State).
Publisher:
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Category : Law
Languages : en
Pages : 128
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Book Description
