IEG Sponsorship Sourcebook PDF Download
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Author:
Publisher:
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 436
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Book Description
Author:
Publisher:
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 436
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Book Description
Author: Lesa Ukman
Publisher:
ISBN: 9780944807149
Category :
Languages : en
Pages : 554
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Author:
Publisher:
ISBN: 9780944807200
Category :
Languages : en
Pages : 0
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Book Description
Author: Lesa Ukman
Publisher: International Events Group
ISBN: 9780944807132
Category : Business & Economics
Languages : en
Pages : 44
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Author:
Publisher:
ISBN: 9780944807439
Category : Reference
Languages : en
Pages : 468
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Book Description
Author: John A. Fortunato
Publisher: McFarland
ISBN: 0786474319
Category : Sports & Recreation
Languages : en
Pages : 227
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Book Description
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
Author:
Publisher: Ieg, Incorporated
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 56
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Author:
Publisher:
ISBN:
Category : Festivals
Languages : en
Pages :
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Author:
Publisher:
ISBN: 9780944807743
Category : Special events
Languages : en
Pages : 141
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Book Description
Author: Lesa Ukman
Publisher: Ieg, Incorporated
ISBN: 9780944807668
Category : Special events
Languages : en
Pages : 154
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Book Description
