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Author: Steve Rivkin
Publisher: John Wiley & Sons
ISBN: 0471218510
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Innovation ist für moderne Unternehmen überlebenswichtig. In diesem Buch zeigen die Autoren dem Leser, wie Innovation aus bekannten Ideen erwächst, die auf geniale Weise in neue Produkte und Unternehmenslösungen umgewandelt werden. Anhand von Beispielen werden verschiedene Methoden zur Innovation genauer untersucht. Erläutert werden u.a. der Ersatz von Materialien, Bestandteilen oder Erscheinungsmerkmalen (auf diese Weise wurde Shakespeares 'Romeo und Julia' zur 'West Side Story'); die Kombination mit einem bestehenden Produkt (z.B. Pflaster mit antibiotischer Salbenauflage); die Anpassung (Sony hat z.B. das Walkman-Konzept überarbeitet und auf dieser Basis den Watchman TV und Discman CD entworfen); das Vergrößern oder Verkleinern (McDonalds und Pizza Hut haben z.B. ihre Restaurantfläche in überfüllten Airport Terminals entsprechend verkleinert); neue Verwendungsmöglichkeiten für ein bestehendes Produkt (so kommt Backpulver als Kühlschrankdeo oder als Weissmacher in der Zahnpasta zu neuen Ehren); der Verzicht auf gängige Methoden (Saturn verzichtet neuerdings auf aufdringliche Verkäuferteams und erleichtert dem Kunden so den Autokauf). Wie werden aus cleveren Ideen innovative Produkte von morgen? "IdeaWise" beantwortet diese Frage erschöpfend, verständlich und praxisnah. Geschrieben von führenden Experten mit langjähriger Praxiserfahrung.
Author: Steve Rivkin
Publisher: John Wiley & Sons
ISBN: 0471218510
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Innovation ist für moderne Unternehmen überlebenswichtig. In diesem Buch zeigen die Autoren dem Leser, wie Innovation aus bekannten Ideen erwächst, die auf geniale Weise in neue Produkte und Unternehmenslösungen umgewandelt werden. Anhand von Beispielen werden verschiedene Methoden zur Innovation genauer untersucht. Erläutert werden u.a. der Ersatz von Materialien, Bestandteilen oder Erscheinungsmerkmalen (auf diese Weise wurde Shakespeares 'Romeo und Julia' zur 'West Side Story'); die Kombination mit einem bestehenden Produkt (z.B. Pflaster mit antibiotischer Salbenauflage); die Anpassung (Sony hat z.B. das Walkman-Konzept überarbeitet und auf dieser Basis den Watchman TV und Discman CD entworfen); das Vergrößern oder Verkleinern (McDonalds und Pizza Hut haben z.B. ihre Restaurantfläche in überfüllten Airport Terminals entsprechend verkleinert); neue Verwendungsmöglichkeiten für ein bestehendes Produkt (so kommt Backpulver als Kühlschrankdeo oder als Weissmacher in der Zahnpasta zu neuen Ehren); der Verzicht auf gängige Methoden (Saturn verzichtet neuerdings auf aufdringliche Verkäuferteams und erleichtert dem Kunden so den Autokauf). Wie werden aus cleveren Ideen innovative Produkte von morgen? "IdeaWise" beantwortet diese Frage erschöpfend, verständlich und praxisnah. Geschrieben von führenden Experten mit langjähriger Praxiserfahrung.
Author:
Publisher:
ISBN: 9781610603263
Category : Do-it-yourself work
Languages : en
Pages : 282
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Book Description
Everyday care & repair is made easy with this maintenance guide for the DIY novice. Home Improvement 101is an easy-to-understand but comprehensive guide to common home maintenance and repair tasks, written specifically for less experienced do-it-yourselfers. From cleaning stains from carpets to unclogging drains, from dealing with insects and pests to fixing a leaky roof, it's all here-everything you forgot to learn from your parents about maintaining a home. Along the way, you'll learn about your home's structures and systems, and how to protect your single largest investment. Home maintenance is not only possible; it can be easy and rewarding, with this one-of-a-kind book. Gives complete, easy-to-follow solutions to more than 100 of the most common home maintenance tasks. Includes tips on selecting and using tools. Appendix includes a month-by-month guide for tracking routine maintenance. Includes real-life tips from actual homeowners. Features tips for working with plumbers, electricians & carpenters.
Author:
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 560
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Book Description
Author: Melvil Dewey
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 894
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Book Description
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Author: Jerri Farris
Publisher: Fair Winds
ISBN: 9781616734121
Category : Do-it-yourself work
Languages : en
Pages : 260
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Book Description
An indispensable guide for home owners and renters alike, this handy little book will show you how to put on a new toilet seat, change an air filter, unclog a drain, caulk a sink, patch a hole in the wall, change a lock, replace washer hoses, and much more.
Author: Catherine Kaputa
Publisher: Nicholas Brealey
ISBN: 1857889347
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Author: Catherine Kaputa
Publisher: Nicholas Brealey
ISBN: 1857889959
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
"Whether you're launching your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Kaputa has made this challenger her personal and professional study, and she shares secrets worth many times the cost of admission!" - Daniel H. Pink, author of Drive and A Whole New Mind Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
Author: James L. Longworth, Jr.
Publisher: Syracuse University Press
ISBN: 9780815607021
Category : Performing Arts
Languages : en
Pages : 372
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Book Description
This sequel provides yet another dozen of today's most acclaimed writers and producers an open, uncensored forum in which they discuss everything from their work ethic to the political, social, and economic issues affecting the television industry. The West Wing, C.S.I., and Judging Amy are just a few of the dramas that launched a new era of television at the turn of the millennium. TV Creators gives scholars and fans alike an exclusive, firsthand account of the lives, philosophies, and contributions of some of the best television scribes of the past two decades. TV Creators: Volume Two includes revelations such as Aaron Sorkin (The West Wing) admitting that he is not a natural storyteller, and Martha Williamson (Touched by an Angel) announcing that "There is nothing more gender blind than an executive producer who desperately needs a good writer." Glenn Gordon Caron (Moonlighting, Now & Again) confesses, "I always think that disaster is an inch away," while Paul Haggis (Family Law) reveals, "I always like to do something that I think I can fail at." Also interviewed are: Aaron Spelling (Charmed, Beverly Hills 90210); Joss Whedon (Buffy the Vampire Slayer); Roy Huggins (The Fugitive); Clifton Campbell (Profiler); Barbara Hall (Judging Amy); Anthony Zuiker (CSI: Crime Scene Investigation); John McNamara (The Fugitive); and Don Bellisario (JAG, Magnum P.I.).
Author: S.M. Srivastava
Publisher: Springer
ISBN: 3642854737
Category : Mathematics
Languages : en
Pages : 271
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Book Description
The roots of Borel sets go back to the work of Baire [8]. He was trying to come to grips with the abstract notion of a function introduced by Dirich let and Riemann. According to them, a function was to be an arbitrary correspondence between objects without giving any method or procedure by which the correspondence could be established. Since all the specific functions that one studied were determined by simple analytic expressions, Baire delineated those functions that can be constructed starting from con tinuous functions and iterating the operation 0/ pointwise limit on a se quence 0/ functions. These functions are now known as Baire functions. Lebesgue [65] and Borel [19] continued this work. In [19], Borel sets were defined for the first time. In his paper, Lebesgue made a systematic study of Baire functions and introduced many tools and techniques that are used even today. Among other results, he showed that Borel functions coincide with Baire functions. The study of Borel sets got an impetus from an error in Lebesgue's paper, which was spotted by Souslin. Lebesgue was trying to prove the following: Suppose / : )R2 -- R is a Baire function such that for every x, the equation /(x,y) = 0 has a. unique solution. Then y as a function 0/ x defined by the above equation is Baire.
Author: Peter Herbst
Publisher: Macmillan
ISBN: 9780312034863
Category : Biography & Autobiography
Languages : en
Pages : 440
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Book Description
From its early days in San Francisco, Rolling Stone has covered the music scene from the inside with colorful, penetrating, and brilliant interviews with the men and women who are rock and roll. This definitive collection represents the best of Rolling Stone's first decade and a half.From its early days in San Francisco, Rolling Stone has covered the music scene from the inside with colorful, penetrating, and brilliant interviews with the men and women who are rock and roll. This definitive collection represents the best of Rolling Stone's first decade and a half.
