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Author: Sam Harrison
Publisher: Simon and Schuster
ISBN: 1440309841
Category : Design
Languages : en
Pages : 272
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Book Description
Don't let your creative ideas get picked apart and put down! If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in. "Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved." —Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
Author: Sam Harrison
Publisher: Simon and Schuster
ISBN: 1440309841
Category : Design
Languages : en
Pages : 272
Get Book Here
Book Description
Don't let your creative ideas get picked apart and put down! If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in. "Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved." —Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
Author: Sam Harrison
Publisher: HOW Books
ISBN: 9781581808001
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The next big idea is out there—You just have to know how to spot it Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box—then throw away the box for good. You'll be encouraged to: Listen and observe Step outside your daily routine Explore through travel Find ideas in nature Break out of ruts Learn from mistakes Get past the surface Connect existing ideas Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream—and ultimately buy.
Author: G. Richard Shell
Publisher: Penguin
ISBN: 9781591841760
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1312
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Book Description
Author: Sam Harrison
Publisher: Machillock Publishing
ISBN: 9780974499635
Category : Creative ability
Languages : en
Pages : 0
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Book Description
A five-step process for generating big ideas in business, personal, and professional contexts is outlined in this high-energy guide to the creative process. Real-world anecdotes and inspirational messages complement the straightforward discussions of exploring, being free, pausing, embracing, and enjoying life. These five steps cover issues such as how to use observation to uncover fresh ideas, how potential ideas are stymied, and how incubation allows the subconscious to find solutions. Brainstorming tools, exercises, and action steps illustrate how to put creative tools into practice. The upbeat, conversational style of this guide encourages professionals in all disciplines to develop a competitive edge through creativity.
Author: Von Glitschka
Publisher: New Riders
ISBN: 013416508X
Category : Computers
Languages : en
Pages : 494
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Book Description
Attention, designers, it’s time to get serious about your creative process. For too long you’ve allowed yourself to go soft, relying on your software to do all of your creative work at the expense of your craftsmanship. This book will NOT show you how to use every tool and feature in Adobe Illustrator. This book WILL, however, teach you the importance of drawing out your ideas, analyzing the shapes, and then methodically building them precisely in vector form using the techniques explained in this book. In Vector Basic Training, Second Edition acclaimed illustrative designer Von Glitschka takes you through his systematic process for creating the kind of precise vector graphics that separate the pros from the mere toolers. Along the way, he’ll whip your drawing skills into shape and show you how to create elegant curves and precise anchor points for your designs. In addition to new illustrative examples throughout the book, this edition includes an all-new chapter on how to apply color and detail to your illustrations using tried-and-true methods that you’ll use over and over again. You’ll also get access to over seven hours of all-new HD video tutorials and source files so you can follow along with Von as he walks you through his entire process. Whether you’re creating illustrations in Adobe Illustrator, Affinity Designer, CorelDRAW, or even Inkscape, you’ll be able to use Von’s techniques to establish a successful creative process for crafting consistently precise illustrations every single time you pick you up your pen, stylus, or mouse. In Vector Basic Training, Second Edition, you’ll learn: The tools and shortcuts that make up a design pro’s creative arsenal How to use “The Clockwork Method” to create accurate curves every time When and where to set just the right number of anchor points for any design How to build shapes quickly using basic Illustrator tools and plug-ins Techniques for art directing yourself to get the results you desire Fundamental methods for applying color and detail to your illustrations
Author: Jennifer Mueller
Publisher: HMH
ISBN: 0544703138
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
“This book completely changed the way I think about creative innovation. . . . A must read” (Cal Newport, bestselling author of Deep Work). Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation. Mueller’s research reveals that it’s not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias? Creative Change combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want. “If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller’s smart new book unravels this puzzle.” —Daniel H. Pink, New York Times–bestselling author of When and Drive “Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone.” —Library Journal
Author: Howard R. Moskowitz Ph.D
Publisher: Pearson Education
ISBN: 0132716399
Category :
Languages : en
Pages : 341
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Book Description
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior
Author: DeVon Franklin
Publisher: Simon and Schuster
ISBN: 1451612702
Category : Self-Help
Languages : en
Pages : 208
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Book Description
Hollywood executive DeVon Franklin shows readers how to live and work their faith from nine to five, not just after quitting time. Straight from Hollywood comes a dynamic business model for building a thriving career without compromising your faith. DeVon Franklin, vice president of production for Columbia Pictures, shares how being bold about his Christian faith while being driven and ambitious has actually worked in his favor to help him excel in a high-profile, fast-paced, competitive industry. You are the movie. Produced by Faith parallels each step of the Hollywood film making process with the faith-making process God uses to turn your career into a success. You will discover that it is possible to be both wildly successful and completely committed to God—and that you will be even more successful when you place your faith at the center of your career. You can unleash the power of your faith as your greatest professional advantage and use the compass of God’s Word to guide you to your true passion and purpose in life. In this informative, inspiring book, DeVon reveals the secrets to maintaining your faith while advancing in your career. Here he shows you: * How to discover The Big Idea for your life * How to take your career to the next level * How to recognize the signs God sends you that indicate when it’s time to movein a new direction * How to stand firm on your Christian principles without compromise * How to work with people who don’t understand your beliefs * How to choose a profession, industry, or company that is in tune with your purpose DeVon says, “I know from my own experiences that if you will put your career in God’s hands and trust Him, you can’t account for all the ways He will bless you. When you step out in faith, He will open doors and bring you opportunities that will surpass even your wildest expectations....If I have learned anything, it’s this: To get where you want to go, you’ve first got to become the person God wants you to be.”
Author: Jeff Dyer
Publisher: Harvard Business Press
ISBN: 1633696537
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Learn from the Best Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: How you can build a personal reputation for innovation What techniques you can use to amplify your innovation capital How you can garner attention for your ideas and projects and persuade audiences to support them What it means to provide visionary leadership and how you can achieve it Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.
