From an Idea to Nike PDF Download
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Author: Lowey Bundy Sichol
Publisher: Clarion Books
ISBN: 1328453634
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 131
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Book Description
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Author: Lowey Bundy Sichol
Publisher: Clarion Books
ISBN: 1328453634
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 131
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Book Description
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Author: T. Iezzi
Publisher: Springer
ISBN: 1137510447
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Author: Damrong Pinkoon
Publisher: Damrong Pinkoon
ISBN:
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Marketing Idea is a book with lots of marketing ideas. Because marketing strategies can be different, it all depends on the products and the timing. This book will give you the full walk through on every marketing circumstance that might occur.
Author: Fred Mermelstein
Publisher:
ISBN: 9781942911371
Category : Biotechnology
Languages : en
Pages : 1026
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Book Description
Author: Martha Alderson
Publisher: Penguin
ISBN: 1599638878
Category : Language Arts & Disciplines
Languages : en
Pages : 257
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Book Description
Take a Deep Dive into Plot and Scene and Improve Your Writing Whether you're planning your first novel or have already written a first draft, you need to master the concepts of plot and scene to truly realize your story's potential. Writing Deep Scenes teaches you how to write strong, layered, and engaging scenes--the secret to memorable, page-turning plots. It's filled with practical tools for building layers and nuance into your scenes, employing the right scene types at the right junctures, and developing a profound understanding of how plot and scene intertwine. Inside you'll learn: • How scenes are comprised of three key layers: action, emotion, and theme. • How to recognize each layer and weave them seamlessly into a scene. • How to develop an intricate relationship between the action and emotion in every scene. • How thematic imagery embedded in scenes increases a story's tension and contributes to the story's meaning. Using contemporary examples from a variety of genres, Writing Deep Scenes provides an effective method for plotting at the scene level. Use these techniques and enrich your fiction and memoirs with page-turning suspense and pathos, and explore new depths in every story you write.
Author: Kelly Notaras
Publisher: Hay House, Inc
ISBN: 1401955622
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working in publishing. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story to tell, but I never seem to make time to write." Are you a thought leader, healer, or change-agent stuck at the starting line of book publication? Life coach and publishing industry insider Kelly Notaras offers a clear, step-by-step path for turning your transformational idea or story into a finished book as quickly as possible. With humor, encouragement, and common sense, she demystifies the publishing process so you can get started, keep writing, and successfully get your wisdom out into the world. Notaras guides you through: Getting clear on your motivation for writing a book, Crafting a powerful, compelling hook and strong internal book structure, Overcoming resistance and writer's block, and Getting your finished manuscript onto the printed page, whether through traditional publishing or self-publishing. Publishing a book has never been as simple, accessible, and affordable as it is today, and in our tumultuous world, readers need your healing voice. Be brave, be bold, and take the steps you need to share your message with those who need to hear it most.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 1538101068
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Author: Chris Murray
Publisher: Penguin
ISBN: 9781591841050
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.
Author: Shohreh Majd
Publisher: Shohreh Majd
ISBN: 1478361492
Category : Self-Help
Languages : en
Pages : 148
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Book Description
The secrets to "Idea Creating and Marketing". This is one of the first and best books written on personal success, which will change your life. It is based on a decade of research conducted on the essential elements for a happy successful life considering every aspect of personal development as well as the need for a life at the best level. You will find a comprehensive guide about personal and professional effectiveness, the insights into the mind power in creating life-changing ideas, presenting them to the market and the principal secrets of being successful in every area of your life. Apply the principals will guarantee the most amazing results. As you read this book, you will feel you are receiving the best ever guidance on the topics of self-image, realizing your own dreams, discovering your passion and talents, making your true strength and improving your values and attitudes to create your very own idea and make your way to success. This book will show you how to use your passion, strength and talents to create a great idea and making the best life for yourself in all aspects from a great income to a happy successful life. As you read, you will find the language of the book conversational and the techniques simple and practical. If there is a dream you've always loved to make it real in your life this book will definitely help you succeed. We guarantee you'll love it!
