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Author: Kateri M. Drexler
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 296
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Book Description
Author: Kateri M. Drexler
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 296
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Book Description
Author: D. B. Holt
Publisher: Harvard Business Press
ISBN: 1422163326
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Author: Michel Villette
Publisher: Cornell University Press
ISBN: 9780801475665
Category : Biography & Autobiography
Languages : en
Pages : 272
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Book Description
In the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken bold risks, provided innovative leadership, and introduced new products, services, or ideas superior to those of the competition. Amid the growing skepticism about the means by which vast amounts of wealth are accumulated and its consequences, however, this belief is long overdue for reevaluation. In From Predators to Icons, Michel Villette, a sociologist, and Catherine Vuillermot, a business historian, examine the careers of thirty-two of today's wealthiest global executives--including Warren Buffett, Ingvar Kamprad, Bernard Arnault, Jim Clark, and Richard Branson--in order to challenge the conventional explanations for their extreme success and come to a better understanding of modern business practices. In contrast to the familiar image of the entrepreneur as a visionary with a plan, Villette and Vuillermot instead discover a far less dramatic process of improvised adaptations gradually assembled into a coherent course of conduct. And rather than being risk-takers, those who are most successful in business are risk-minimizers. Huge gains, these case studies reveal, are most reliably obtained in circumstances where the entrepreneur has established careful provisions for risk reduction. As for the view that innovation makes success possible, the authors find that because innovation is an expensive process that takes a long time to produce profits, innovators first of all require capital; success makes innovation possible. The necessary resources, they show, are most often derived from what they provocatively term "predation" ruthlessly taking advantage of imperfections, weaknesses, and vulnerabilities within the market or among competitors. Finally, From Predator to Icon considers the "practical ethics" implemented during the phase in which capital is most rapidly accumulated, as well as the social consequences of these activities. Drawing on interviews with some of their subjects and, crucially, close readings of the authorized biographies and other hagiographic accounts of these figures, which eliminates the bias of malicious interpretations, Villette and Vuillermot provide revelatory insights about the creation and maintenance of business wealth that will be profitably read by both the captains and the critics of contemporary capitalism.
Author: Jeffrey S. Young
Publisher: John Wiley & Sons
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 378
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Book Description
Examines the legendary success that Steve Jobs has had with Pixar and his rejuvenation of Apple through the introduction of the iMac and iPod.
Author: Sloane Montgomery
Publisher: RWG Publishing
ISBN:
Category : Social Science
Languages : en
Pages : 32
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Book Description
In "The Icon Effect: How Famous Figures Shape Our World," Sloane Montgomery delves into the profound impact that iconic individuals-politicians, celebrities, authors, and humanitarians-have on society and the human psyche. Exploring the concept of The Icon Effect, Montgomery examines how these influential figures can both inspire and mislead, driving cultural movements and personal behaviors in significant ways. The book distinguishes between two types of icons: pathological and heroic, and discusses how societies navigate the complex interplay between them. With insights drawn from contemporary psychology and cultural history, Montgomery sheds light on how icons are not only reflections of collective values but also catalysts for societal change. Through this exploration, readers will understand the dual nature of icons as both beacons of inspiration and warnings of potential crises. Whether you're intrigued by celebrity culture, the psychology of influence, or the dynamics of societal evolution, "The Icon Effect" offers a compelling analysis of the forces that shape our world.
Author: Margaret Stohl
Publisher: Little, Brown Books for Young Readers
ISBN: 0316231991
Category : Young Adult Fiction
Languages : en
Pages : 266
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Book Description
Ro murmurs into my ear. "Don't be afraid, Dol. They're not coming for us." Still, he slips his arm around me and we wait until the sky is clear. Because he doesn't know. Not really. Everything changed on The Day. The day the Icon appeared in Los Angeles. The day the power stopped. The day Dol's family dropped dead. The day Earth lost a war it didn't know it was fighting. Since then, Dol has lived a simple life in the countryside with fellow survivor Ro-safe from the shadow of the Icon and its terrifying power. Hiding from the one truth she can't avoid. They're different. They survived. Why? When the government discovers their secret, they are forced to join faint-hearted Tima and charismatic Lucas in captivity. Called the Icon Children, the four are the only humans on Earth immune to the power of the Icons. Torn between brooding Ro and her evolving feelings for Lucas, between a past and a future, Dol's heart has never been more vulnerable. And as tensions escalate, the Icon Children discover that their explosive emotions-which they've always thought to be their greatest weaknesses-may actually be their greatest strengths. Bestselling author Margaret Stohl delivers a thrilling novel set in a haunting new world where four teens must piece together the mysteries of their pasts-in order to save their future.
Author: Devangshu Dutta
Publisher: Puffin
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 158
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Book Description
Icons Brings You The Stories Of The Men And Women Who Have Changed The Face Of India As We Know It. By Their Achievements In Their Chosen Fields, They Have Provided Us With Inspiration And Encouragement. Each Of The Ten Stories Is A Revelation Of How Talent, Determination And Individual Aspiration Can Make Heroes. Rather Than Look At The Established Business Dynasties Of India, Icons From The World Of Business Concentrates On The First-Generation Entrepreneurs Who Have Conceived New Ideas And Scripted New Success Stories For The Twenty-First Century: N.R. Narayanamurthy, Who Turned Infosys Technologies Into A Global Role Model Sabeer Bhatia, Who Dreamt Up Hotmail Kirsanbhai Patel Of Nirma, The Man Who Offered Cheap Detergent To The Masses Ekta Kapoor Of Balaji Telefilms, The Woman Who Rewrote The Script When It Came To Entertainment Vinod Khosla, Who Co-Founded A Great It Company In Sun Microsystem And Then Funded A Dozen Ideas In Another Avatar As A Venture Capitalist Azeem Premji, Who Turned Wipro From A Maker Of Vegetable Oils Into An Infotech Powerhouse Verghese Kurien, Who Shaped The Cooperative Farmers Movement And Made Amul Into A Household Name B.M. Munjal, Who Led Hero Group On A Fifty-Year Journey From A Small Bicycle Manufacturer To The Top Place In The Global Motorcycle Industry Dr Anjiah Reddy Of Dr Reddy'S Laboratories, Which Established India S Credentials As An R&D Centre For The Pharmaceuticals Industry Dr Pratap Reddy, The Founder Of Apollo Hospitals, India S Pioneering Health Services Operation Filled With Details Of The Greatest Exploits Of These Nine Men And One Woman, Starting From Their Childhood To The Present, This Book By Devangshu Dutta Is A Must-Read For All Who Dream Big.
Author: Prabhu TL
Publisher: NestFame Creations Pvt Ltd.
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 1304
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Book Description
In today's digital age, the opportunities for starting and growing a successful online business are abundant. From e-commerce stores and digital services to content creation and online coaching, the internet offers a vast landscape of possibilities for aspiring entrepreneurs to turn their ideas into profitable ventures. "375 Online Business Ideas" serves as a comprehensive guide for individuals seeking inspiration, guidance, and practical advice on launching and managing their online businesses. This book presents a curated collection of 375 diverse and innovative online business ideas, spanning various industries, niches, and business models. Whether you're a seasoned entrepreneur looking to expand your online portfolio or a beginner exploring your entrepreneurial journey, this book provides a wealth of ideas to spark your creativity and guide your decision-making process. Each business idea is presented with detailed insights, including market analysis, potential target audience, revenue streams, startup costs, marketing strategies, and scalability opportunities. Readers will gain valuable insights into emerging trends, niche markets, and untapped opportunities within the digital landscape, empowering them to identify viable business ideas that align with their skills, interests, and resources. Furthermore, "375 Online Business Ideas" goes beyond mere inspiration by offering practical guidance on how to turn these ideas into reality. The book explores essential aspects of starting and growing an online business, such as market research, business planning, branding, website development, digital marketing, customer acquisition, and monetization strategies. Additionally, readers will find tips, resources, and case studies from successful online entrepreneurs, providing real-world examples and actionable advice to navigate the challenges and capitalize on the opportunities in the online business ecosystem. Whether you aspire to launch an e-commerce store, start a freelance business, create digital products, or build an online community, "375 Online Business Ideas" equips you with the knowledge, insights, and inspiration needed to kickstart your entrepreneurial journey and build a thriving online business in today's dynamic and competitive marketplace. With this comprehensive guide at your fingertips, you'll be well-positioned to explore, evaluate, and pursue the online business ideas that resonate with your passions and goals, ultimately paving the way for success and fulfillment in the digital realm.
Author: Bob Lutz
Publisher: Penguin
ISBN: 1101608080
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz is revealing the leaders-good, bad, and ugly-who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies, foibles and weaknesses - which can make or break companies in the real world. Lutz shows that we can learn just as much from the most stubborn, stupid, and corrupt leaders as we can from the inspiring geniuses. The result is a powerful and entertaining guide for any aspiring leader.
Author: Frank Zammetti
Publisher: Apress
ISBN: 1430260718
Category : Computers
Languages : en
Pages : 295
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Book Description
With Pro iOS and Android Apps for Business, you can take your web development experience and apply it toward creating a full-featured business app, from soup to nuts. Frank Zammetti shows you how to create a client app using jQuery Mobile wrapped in PhoneGap, and how to create a node.js-based server that uses MongoDB as its data store. You never have to deal with learning Objective-C, Java or any other difficult-to-learn language. Instead, you can build on your existing HTML5, JavaScript and CSS experience to quickly and effectively build any app your business needs. You can apply this knowledge to iOS and Android apps as well as other mobile platforms since the technologies used support most modern mobile platforms as well. You'll learn: How to design a full-featured app, including requirements like offline access How to build the client-side of the app using jQuery Mobile, including adding stub code for calling the node.js server How to create a simple server with node.js and interact with it using REST How to use MongoDB with node.js for data storage How to use PhoneGap to ready your app for mobile deployment How to test and debug your app on iOS and Android Pro iOS and Android Apps for Business is for experienced web developers who need to get up to speed quickly in building iOS and Android apps for business. Are you ready to join the mobile revolution using the same technologies you already use to build great web applications? If so, this is the book for you!
