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Author: Soon Yu
Publisher: Savio Republic
ISBN: 1682615413
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
Author: Soon Yu
Publisher: Savio Republic
ISBN: 1682615413
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
Author: Scott McKain
Publisher: Simon and Schuster
ISBN: 1948677075
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
![[ ] With Design: Reinventing Design Modes PDF](https://books.google.com/books/content/images/frontcover/TW2aEAAAQBAJ?fife=w80-h100)
Author: Gerhard Bruyns
Publisher: Springer Nature
ISBN: 9811944725
Category : Architecture
Languages : en
Pages : 3580
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Book Description
This collection stems from the International Association of Societies of Design Research (IASDR) congress in 2021, promoting the research of design in its many fields of application. Today's design finds itself at a critical moment where the conventional ‘modes’ of doing, thinking and application are increasingly challenged by the troubled ideology of globalisation, climate change, migration patterns and the rapid restructuring of locally driven manufacturing sectors. The volume presents a selection of papers on state-of-the-art design research work. As rapid technological development has been pushing and breaking new ground in society, the broad field of design is facing many unprecedented changes. In combination with the environmental, cultural, technological, and, crucially, pandemic transitions, design at large is called to fundamentally alter its modes of practice. Beyond the conventional models of conducting research, or developing solutions to ‘wicked’ problems, the recoupling of design with different modes should be seen as an expression to embrace other capacities of thinking, criticisms and productions. This selection of proceedings papers delivers the latest insights into design from a multitude of perspectives, as reflected in the eight thematic modes of the congress ; i.e., [social] , [making] , [business] , [critical], [historical/projective], [impact], [pandemic], and [alternative] with design modes. The book benefits design researchers from both academia and industry who are interested in the latest design research results, as well as in innovative design research methods. In presenting an interesting corpus of design case studies as well as studies of design impact, this comprehensive collection is of relevance to design theorists and students, as well as scholars in related fields seeking to understand how design plays a critical role in their respective domains.
Author: Harkeerat Kaur
Publisher: Springer Nature
ISBN: 3031581741
Category :
Languages : en
Pages : 638
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Book Description
Author: Cynthia J. Kellett Bidoli
Publisher: Peter Lang
ISBN: 9783039116102
Category : Education
Languages : en
Pages : 456
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Book Description
Outside English-speaking countries deaf people come into contact with the English language in specific domains; indirectly through interpretation and translation or directly by learning it as a foreign language. This volume explores a range of intercultural/interlinguistic encounters with English.
Author: Lindsay Schakenbach Regele
Publisher: Johns Hopkins University Press
ISBN: 1421425254
Category : History
Languages : en
Pages : 278
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Book Description
Ultimately, the book reveals the complex link between government intervention and private initiative in a country struggling to create a political economy that balanced military competence with commercial needs.
Author: Karl Aberer
Publisher: Springer
ISBN: 364235386X
Category : Computers
Languages : en
Pages : 571
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Book Description
This book constitutes the proceedings of the 4th International Conference on Social Informatics, SocInfo 2012, held in Lausanne, Switzerland, in December 2012. The 21 full papers, 18 short papers included in this volume were carefully reviewed and selected from 61 submissions. The papers are organized in topical sections named: social choice mechanisms in the e-society,computational models of social phenomena, social simulation, web mining and its social interpretations, algorithms and protocols inspired by human societies, socio-economic systems and applications, trust, privacy, risk and security in social contexts.
Author: Dr. R.K. Gupta
Publisher: Krishna Prakashan Media
ISBN: 9788182830875
Category : Nature-Definition
Languages : en
Pages : 712
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Book Description
Author: Dave Birss
Publisher: Lulu.com
ISBN: 1471620980
Category :
Languages : en
Pages : 107
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Book Description
Author: Nicholas A. Yanes
Publisher: McFarland
ISBN: 0786492694
Category : Biography & Autobiography
Languages : en
Pages : 271
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Book Description
How is Barack Obama represented in popular culture? More than the United States' 44th president, he is also a lens through which we can examine politics, art, comics, and music in various contexts. The essays in this collection focus on the buildup to the 2008 election as well as Obama's first year as president, a brief historical moment in which "Obama" was synonymous with possibility. The contributors represent a variety of scholarly fields such as film, journalism, mass communication, popular culture and African American studies, each adding a unique perspective on Obama's relationship to American culture.
