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Author: Jon Spoelstra
Publisher: Harper Collins
ISBN: 0061745839
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
Author: Jon Spoelstra
Publisher: Harper Collins
ISBN: 0061745839
Category : Business & Economics
Languages : en
Pages : 298
Get Book Here
Book Description
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
Author: ALEX. HIBBERT
Publisher:
ISBN: 9781912821723
Category :
Languages : en
Pages :
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Book Description
Author: Jean Craighead George
Publisher: Penguin
ISBN: 110161269X
Category : Juvenile Fiction
Languages : en
Pages : 146
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Book Description
From the most celebrated children’s nature writer of our time comes a posthumous new novel in the tradition of her Newbery award-winning Julie of the Wolves In 1848, a young boy witnesses a rare sight—the birth of a bowhead, or ice whale, he calls Siku. Years later, he unwittingly brings about the death of an entire pod of whales, and only Siku survives. For this act, the boy receives a curse of banishment. Through the generations, this curse is handed down: Siku returns year after year, in reality and dreams, to haunt the boy’s descendants. Told in alternating voices, both human and whale, Jean Craighead George’s last novel shows the interconnectedness of humankind and the animals they depend on. “It’s a bold, wistful, and heartfelt coda to a distinguished career.”—School Library Journal
Author: Graham Watkins
Publisher: Createspace Independent Publishing Platform
ISBN: 9781545433775
Category :
Languages : en
Pages : 68
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Book Description
In 'How to Sell Ice to Eskimos, ' Graham Watkins shares forty years of selling and marketing experience encapsulated in 175 easy to understand selling tips and sales techniques. Starting as a novice salesman he learned his trade from the bottom up, by making mistakes, but went on to build a multimillion pound business and sell it to a PLC. Here, explained in simple bullet points, are the sales techniques high flying sales people use, broken down into fifteen easy to understand chapters, from opening to closing the sale. It tells you how to read your customers body language and interpret buying signals to boost sales, how to keep control of the sale, deal with objections and take the 'ice' out of price. This book about selling packs a heavyweight punch. If you are a salesman, thinking of going into a career in sales or in sales management you will find lots of valuable selling ideas in 'How to Sell Ice to Eskimos.
Author: Geoffrey K. Pullum
Publisher: University of Chicago Press
ISBN: 0226685349
Category : Language Arts & Disciplines
Languages : en
Pages : 247
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Book Description
Contains a collection of twenty-three essays originally appearing in the journal "Natural Language and Linguistic Theory."
Author: Dorothy Hinshaw Patent
Publisher: New York : Morrow Junior Books
ISBN: 9780688137670
Category : Bears
Languages : en
Pages : 0
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Book Description
Gives information about polar bears which inhabit the Arctic regions of Russia, Norway, Canada, the United States, Denmark, and Greenland and discusses their relationships with humans.
Author: Stephen R. Bown
Publisher: Da Capo Press
ISBN: 0306822830
Category : Biography & Autobiography
Languages : en
Pages : 386
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Book Description
Among the explorers made famous for revealing hitherto impenetrable cultures-T. E. Lawrence and Wilfred Thesiger in the Middle East, Richard Burton in Africa-Knud Rasmussen stands out not only for his physical bravery but also for the beauty of his writing. Part Danish, part Inuit, Rasmussen made a courageous three-year journey by dog sled from Greenland to Alaska to reveal the common origins of all circumpolar peoples. Lovers of Arctic adventure, exotic cultures, and timeless legend will relish this gripping tale by Stephen R. Bown, known as "Canada's Simon Winchester."
Author: Bernard Planche
Publisher: Ossining, NY : Young Discovery Library
ISBN: 9780944589120
Category : History
Languages : en
Pages : 40
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Book Description
Describes the homes, food, clothing, and everyday life of an Eskimo community in Greenland and includes information on animals that live in arctic regions.
Author: Josephine Diebitsch Peary
Publisher: New York ; Philadelphia, Pa. : Contemporary Publishing Company
ISBN:
Category : Arctic Regions
Languages : en
Pages : 296
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Book Description
Mrs. Peary's experiences at McCormick Bay, N.W. Greenland 1891-92. Includes observations on Eskimo customs.
Author: John Steckley
Publisher: University of Toronto Press
ISBN: 9781551118758
Category : Social Science
Languages : en
Pages : 172
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Book Description
In this lively book, designed specifically for introductory students, Steckley unpacks three white lies: the myth that there are fifty-two words for snow, that there are blond, blue-eyed Inuit descended from the Vikings, and that the Inuit send off their elders to die on ice floes.
