IAPD/IPRA Membership Directory and Buyers' Guide PDF Download
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Author:
Publisher:
ISBN:
Category : Parks
Languages : en
Pages : 294
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Book Description
Author:
Publisher:
ISBN:
Category : Parks
Languages : en
Pages : 294
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Parks
Languages : en
Pages : 86
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Book Description
Contains membership directory.
Author: Katie Delahaye Paine
Publisher: John Wiley & Sons
ISBN: 1118016327
Category : Business & Economics
Languages : en
Pages : 56
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Book Description
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Author: Beth Kanter
Publisher: John Wiley & Sons
ISBN: 1118137604
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.
Author: Adrian Gostick
Publisher: John Wiley & Sons
ISBN: 1118039416
Category : Business & Economics
Languages : de
Pages : 242
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Book Description
In The Levity Effect werden die Autoren ihre Fälle um eine Reihe von Effekten herum gruppieren, die auftreten, wenn man mit Leichtigkeit führt. Das Buch wird die breit angelegte Untersuchung umreißen und zeigen, wie man gegen den Trend ungewöhnliche Entscheidungen vorschlägt. Das Buch baut auch auf die Beratertätigkeit der Autoren auf, ein lustiges und verbindliches Umfeld bei einigen der weltweit größten Unternehmen zu schaffen und enthält Interviews mit erfolgreichen Personen, die gelernt haben Humor in ihrem Leben zu nutzen.
Author: Sian Rees
Publisher: Routledge
ISBN: 9780429022685
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding"--
Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
ISBN: 0205912745
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Author: S. A. Jackson
Publisher:
ISBN:
Category : Spanish-American War, 1898
Languages : en
Pages : 256
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Book Description
Author: Thomas Burrow
Publisher: Motilal Banarsidass Publ.
ISBN: 9788120817678
Category : Foreign Language Study
Languages : en
Pages : 486
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Book Description
The Sanskrit Language presents a systematic and comprehensive historical account of the developments in phonology and morphology. This is the only book in English which treats the structure of the Sanskrit language in its relation to the other Indo-European languages and throws light on the significance of the discovery of Sanskrit. It is this discovery that contributed to the study of the comparative philology of the Indo-European languages and eventually the whole science of modern linguistics. Besides drawing on the works of Brugmann and Wackernagel, Professor Burrow incorporates in this book material from Hittite and taking into account various verbal constructions as found in Hittite, he relates the perfect form of Sanskrit to it. The profound influence that the Dravidian languages had on the structure of the Sanskrit language has also been presented lucidly and with a balanced perspective. In a nutshell, the present work can be called, without exaggeration, a pioneering endeavour in the field of linguistics and Indology.
Author: Tom Kelleher
Publisher:
ISBN: 9780199029914
Category :
Languages : en
Pages : 456
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Book Description
The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
