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Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Troll Lord Games
Publisher: Troll Lord Games
ISBN: 9781936822355
Category : Reference
Languages : en
Pages : 551
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Book Description
Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:
Author: Thoughtful Journals
Publisher:
ISBN: 9781675305553
Category :
Languages : en
Pages : 122
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Book Description
Are you a wine lover or know someone who is? ...Well, look no further! You've come to the right place. This funny quote wide lined notebook of 120 pages is for any wine enthusiast! With a matte cover, it'll feel amazing in your hands. (Want to look at other wine notebooks? Follow us and click on our author name for more)
Author: Lynda La Plante
Publisher: Simon and Schuster
ISBN: 1499861494
Category : Fiction
Languages : en
Pages : 420
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Book Description
Prime Suspect meets Ashes to Ashes as we see Jane Tennison starting out on her police career . The fourth in the bestselling Jane Tennison thrillers, MURDER MILE is set at the height of the 'Winter of Discontent'. Can Jane Tennison uncover a serial killer? February, 1979, 'The Winter of Discontent'. Economic chaos has led to widespread strikes across Britain. Jane Tennison, now a Detective Sergeant, has been posted to Peckham Criminal Investigation Department, one of London's toughest areas. As the rubbish on the streets begins to pile up, so does the murder count: two bodies in as many days. There are no suspects and the manner of death is different in each case. The only link between the two victims is the location of the bodies, found within a short distance of each other near Rye Lane in Peckham. Three days later another murder occurs in the same area. Press headlines scream that a serial killer is loose on 'Murder Mile' and that police incompetence is hampering the investigation. Jane is under immense pressure to catch the killer before they strike again. Working long hours with little sleep, what she uncovers leaves her doubting her own mind.
Author: Katharine Coman
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 568
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Book Description
Author: Abu Huraira Press
Publisher:
ISBN: 9781699870471
Category :
Languages : en
Pages : 102
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Book Description
Dog Mother Wine Lover. My Prayer Journal, Diary Or Notebook For Wine Lover. Wine Lovers Gift, Wine Lover Gift. Wine Lover Gift For Mom, Dad, Friends And Family. Wine Lovers Gifts For Woman. Wine Lover Gift For Him. Wine Lovers Gift For Man. 110 Story Paper Pages. 6 in x 9 in Cover.
Author: David Frei
Publisher: Fox Chapel Publishing
ISBN: 193704923X
Category : Pets
Languages : en
Pages : 226
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Book Description
David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.
Author: William Everson
Publisher:
ISBN:
Category : Literary Collections
Languages : en
Pages : 210
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Book Description
Author: Marie Jhin
Publisher:
ISBN: 9780615405353
Category : Beauty, Personal
Languages : en
Pages : 140
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Book Description
Dr. Jhin shares the secrets of the Far East in maintaining the beauty that comes from young, vibrant skin. She combines modern-day skin care regimens with the natural and spiritual beauty products, trends, and rituals practiced in Korea, Japan, and China.
Author: Abu Huraira Press
Publisher:
ISBN: 9781699870648
Category :
Languages : en
Pages : 102
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Book Description
Dog And Wine. My Prayer Journal, Diary Or Notebook For Wine Lover. Wine Lovers Gift, Wine Lover Gift. Wine Lover Gift For Mom, Dad, Friends And Family. Wine Lovers Gifts For Woman. Wine Lover Gift For Him. Wine Lovers Gift For Man. 110 Story Paper Pages. 6 in x 9 in Cover.
