Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470009799
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author: D. Corydon Hammond
Publisher: W. W. Norton & Company
ISBN: 039370095X
Category : Medical
Languages : en
Pages : 628
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Book Description
Not intended as a "cookbook" of suggestions for routine replication, this handbook provides examples of hypnotic suggestions and metaphors from some 100 hypnotherapists of diverse approaches and styles, to be individualized by the therapist who uses hypnosis according to the unique personalities, expectations, motivations, and problems of their patients. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Gemma Bailey
Publisher: John Hunt Publishing
ISBN: 1846941970
Category : Psychology
Languages : en
Pages : 200
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Book Description
Creating Trance and Hypnosis Scripts contains tried and tested hypnosis scripts for professional or trainee hypnotherapist's who are looking to help clients solve problems and ailments, from the more common quit smoking session to the less familiar candida. The collection of scripts contained in this book have been collated over many years and have been written by Gemma Bailey who is a qualified practicing hypnotherapist. Gemma has designed each script to include several hypnotic patterns (including language, voice tone, double binds etc) to help aid the trance experience. Changes in the hypnotists voice tonality have been marked out by altering the font of the text. The section called writing hypnosis scripts gives details about the hypnotic patterns and language used by professional hypnotherapists and NLP Master practitioners. This section provides tasks for the reader, encouraging them to use and identify hypnotic language so that they can create their own hypnotic scripts.
Author: Milton H. Erickson
Publisher: Halsted Press
ISBN:
Category : Medical
Languages : en
Pages : 358
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Book Description
"...Provides students and professionals with clear examples of the evolution of clinical hypnotic phenomena. Two major innovations in this volume are the utilization theory of hypnosis and indirect forms of suggestion...Each chapter includes an essay by Ernest Rossi which clarifies and elaborates on the relevant issues of Dr. Erickson's work just illustrated. In these essays Dr. Rossi analyzes Dr. Erickson's approach in order to uncover some of the basic variables that can be isolated and tested by future experimental work...A number of graduated exercises are offered as a guide to aid hypnotherapists to develop their own skills in the clinical arts of observation, hypnotic induction, and the formulation of indirect suggestion..."--inside flap.
Author: John Burton
Publisher: Crown House Publishing
ISBN: 1845905261
Category : Medical
Languages : en
Pages : 260
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Book Description
Milton Erickson's complex language patterns form a major part of most therapists' work. This remarkable book develops the language further and includes comprehensive scripts and case studies. "Should be part of every therapist's tool chest." Jeanie Phillips MA LPC
Author: John Cerbone
Publisher: Profits Pub
ISBN: 9781933817354
Category : Medical
Languages : en
Pages : 388
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Book Description
This work represents years of work in the field of clinical hypnosis. As a trained Hypnotic Professional, you will notice, the use of deepening techniques, truisms and confusion method techniques within these suggestion scripts to further deepen the hypnotic state while the client (patient)is hypnotized to increase impact and long-term effectiveness. These scripts and techniques are written in the style and language of this profession. All of these original suggestions, techniques and methods contained herein have proven effective and benefi cial for the majority of clients (patients) utilizing them, quite often achieving benefi cial results in one or just a few sessions. For many Hypnotists utilizing this work are finding clients (patients) achieving breakthroughs quite rapidly.
Author: Julia McCutchen
Publisher: Hay House, Inc
ISBN: 1781806004
Category : Language Arts & Disciplines
Languages : en
Pages : 247
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Book Description
This transformative program combines spirituality with science to help you unleash your authentic voice and enrich your creative life Conscious Writing is an original approach to deep creative awakening that leads you to discover your true self and express your true voice—on the page and in the world. It's a journey of self-realization (conscious) and self-expression (creativity) that can be applied to any and all types of writing, and fluently blends soul with craft to reveal your richest insights and ideas. Whether you dream of writing but haven't started yet or are an experienced author, Julia McCutchen will guide you through this tried and tested step-by-step process for releasing your fears and writing what you are truly here to write. Drawing on an inspiring mix of perennial wisdom, psychological research and modern neuroscience, Julia teaches how to: • Apply the seven Core Principles for personal experience of transpersonal Truth, and emerge transformed and ready to write. • Align all aspects of yourself—body, emotions, mind and soul—to bring your whole self to the creative writing process. • Dive into deep creative flow and play with possibilities in the quantum realm of infinite potential. • Visit the Conscious Writing Sanctuary, a powerful inner space out of which timeless words flow freely. • Realize your full potential and effortlessly stand out from the crowd as you express yourself consciously and creatively as an author in the world.
Author: Joe Vitale
Publisher:
ISBN: 9781722505745
Category :
Languages : en
Pages : 288
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Book Description
Hypnotic Selling Secrets, a straightforward book on the basic principles of persuasive writing for the purpose of selling, was written by Joe Vitale, a first-rate copywriter who fell into the business because he wanted to share his excitement for products that he loved.
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 1118039076
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer
Author: Peter Frederick
Publisher: Pearson UK
ISBN: 0273746162
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
