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Author: Sinan Aral
Publisher: Currency
ISBN: 0525574522
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Author: Sinan Aral
Publisher: Currency
ISBN: 0525574522
Category : Business & Economics
Languages : en
Pages : 417
Get Book Here
Book Description
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Author: Nick Sadler
Publisher: Velocity Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.
Author: Morgan G. Ames
Publisher: MIT Press
ISBN: 0262537443
Category : Technology & Engineering
Languages : en
Pages : 323
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Book Description
A fascinating examination of technological utopianism and its complicated consequences. In The Charisma Machine, Morgan Ames chronicles the life and legacy of the One Laptop per Child project and explains why—despite its failures—the same utopian visions that inspired OLPC still motivate other projects trying to use technology to “disrupt” education and development. Announced in 2005 by MIT Media Lab cofounder Nicholas Negroponte, One Laptop per Child promised to transform the lives of children across the Global South with a small, sturdy, and cheap laptop computer, powered by a hand crank. In reality, the project fell short in many ways—starting with the hand crank, which never materialized. Yet the project remained charismatic to many who were captivated by its claims of access to educational opportunities previously out of reach. Behind its promises, OLPC, like many technology projects that make similarly grand claims, had a fundamentally flawed vision of who the computer was made for and what role technology should play in learning. Drawing on fifty years of history and a seven-month study of a model OLPC project in Paraguay, Ames reveals that the laptops were not only frustrating to use, easy to break, and hard to repair, they were designed for “technically precocious boys”—idealized younger versions of the developers themselves—rather than the children who were actually using them. The Charisma Machine offers a cautionary tale about the allure of technology hype and the problems that result when utopian dreams drive technology development.
Author: Malcolm Nance
Publisher: Simon and Schuster
ISBN: 1510718931
Category : Political Science
Languages : en
Pages : 374
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Book Description
This book is written by two of the leading terrorist experts in the world - Malcolm Nance, NBC News/MSNBC terrorism analyst and Christopher Sampson, cyber-terrorist expert. Malcolm Nance is a 35 year practitioner in Middle East Special Operations and terrorism intelligence activities. Chris Sampson is the terrorism media and cyber warfare expert for the Terror Asymmetric Project and has spent 15 years collecting and exploiting terrorism media. For two years, their Terror Asymmetrics Project has been attacking and exploiting intelligence found on ISIS Dark Web operations. Hacking ISIS will explain and illustrate in graphic detail how ISIS produces religious cultism, recruits vulnerable young people of all religions and nationalities and disseminates their brutal social media to the world. More, the book will map out the cyberspace level tactics on how ISIS spreads its terrifying content, how it distributes tens of thousands of pieces of propaganda daily and is winning the battle in Cyberspace and how to stop it in its tracks. Hacking ISIS is uniquely positioned to give an insider’s view into how this group spreads its ideology and brainwashes tens of thousands of followers to join the cult that is the Islamic State and how average computer users can engage in the removal of ISIS from the internet.
Author: Lina Abascal
Publisher: Two Palms Publishing
ISBN: 9780578983004
Category :
Languages : en
Pages : 162
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Book Description
NEVER BE ALONE AGAIN: How Bloghouse United the Internet and the Dancefloor is the first book dedicated to the music and Internet culture in the early 2000s known as bloghouse. With a foreword by DJ/producer A-Trak the book includes over 50 original interviews with musicians, bloggers, music industry professionals, and party people from around the world including Steve Aoki, The Bloody Beetroots, Girl Talk, The Cobra Snake, Chromeo, Flosstradamus, The Cool Kids, MySpace Music, MSTRKRFT, and Simian Mobile Disco. NEVER BE ALONE AGAIN chronicles the rise of the DJ-slash-It Girl, roaming party photography, illegal Mp3 file sharing, canonical scene reports of bloghouse capitals Los Angeles and Paris, the overlooked impact of suburban Latino communities on nightlife, Kanye West's contribution to the movement, and the slow death of the blog itself.
Author: Gautam Kunapuli
Publisher: Simon and Schuster
ISBN: 163835670X
Category : Computers
Languages : en
Pages : 350
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Book Description
Ensemble machine learning combines the power of multiple machine learning approaches, working together to deliver models that are highly performant and highly accurate. Inside Ensemble Methods for Machine Learning you will find: Methods for classification, regression, and recommendations Sophisticated off-the-shelf ensemble implementations Random forests, boosting, and gradient boosting Feature engineering and ensemble diversity Interpretability and explainability for ensemble methods Ensemble machine learning trains a diverse group of machine learning models to work together, aggregating their output to deliver richer results than a single model. Now in Ensemble Methods for Machine Learning you’ll discover core ensemble methods that have proven records in both data science competitions and real-world applications. Hands-on case studies show you how each algorithm works in production. By the time you're done, you'll know the benefits, limitations, and practical methods of applying ensemble machine learning to real-world data, and be ready to build more explainable ML systems. About the Technology Automatically compare, contrast, and blend the output from multiple models to squeeze the best results from your data. Ensemble machine learning applies a “wisdom of crowds” method that dodges the inaccuracies and limitations of a single model. By basing responses on multiple perspectives, this innovative approach can deliver robust predictions even without massive datasets. About the Book Ensemble Methods for Machine Learning teaches you practical techniques for applying multiple ML approaches simultaneously. Each chapter contains a unique case study that demonstrates a fully functional ensemble method, with examples including medical diagnosis, sentiment analysis, handwriting classification, and more. There’s no complex math or theory—you’ll learn in a visuals-first manner, with ample code for easy experimentation! What’s Inside Bagging, boosting, and gradient boosting Methods for classification, regression, and retrieval Interpretability and explainability for ensemble methods Feature engineering and ensemble diversity About the Reader For Python programmers with machine learning experience. About the Author Gautam Kunapuli has over 15 years of experience in academia and the machine learning industry. Table of Contents PART 1 - THE BASICS OF ENSEMBLES 1 Ensemble methods: Hype or hallelujah? PART 2 - ESSENTIAL ENSEMBLE METHODS 2 Homogeneous parallel ensembles: Bagging and random forests 3 Heterogeneous parallel ensembles: Combining strong learners 4 Sequential ensembles: Adaptive boosting 5 Sequential ensembles: Gradient boosting 6 Sequential ensembles: Newton boosting PART 3 - ENSEMBLES IN THE WILD: ADAPTING ENSEMBLE METHODS TO YOUR DATA 7 Learning with continuous and count labels 8 Learning with categorical features 9 Explaining your ensembles
Author: Brian Selznick
Publisher: Scholastic
ISBN: 1407166557
Category : Juvenile Fiction
Languages : en
Pages : 325
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Book Description
Ben's story takes place in 1977 and is told in words. Rose's story in 1927 is told entirely in pictures. Ever since his mother died, Ben feels lost. At home with her father, Rose feels alone. When Ben finds a mysterious clue hidden in his mother's room, both children risk everything to find what's missing.
Author: T. J. Newman
Publisher: Simon and Schuster
ISBN: 198217790X
Category : Fiction
Languages : en
Pages : 320
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Book Description
#1 NATIONAL BESTSELLER * NEW YORK TIMES BESTSELLER “Terrifying…buckle up for a chilling summer read.” —People (Best Books of the Week) “The perfect thriller! A must-read.” —Gillian Flynn “Stunning and relentless. This is Jaws at 35,000 feet.” —Don Winslow You just boarded a flight to New York. There are one hundred and forty-three other passengers onboard. What you don’t know is that thirty minutes before the flight your pilot’s family was kidnapped. For his family to live, everyone on your plane must die. The only way the family will survive is if the pilot follows his orders and crashes the plane. Enjoy the flight.
Author: Terry Golway
Publisher: W. W. Norton & Company
ISBN: 0871407922
Category : History
Languages : en
Pages : 511
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Book Description
“Golway’s revisionist take is a useful reminder of the unmatched ingenuity of American politics.”—Wall Street Journal History casts Tammany Hall as shorthand for the worst of urban politics: graft and patronage personified by notoriously crooked characters. In his groundbreaking work Machine Made, journalist and historian Terry Golway dismantles these stereotypes, focusing on the many benefits of machine politics for marginalized immigrants. As thousands sought refuge from Ireland’s potato famine, the very question of who would be included under the protection of American democracy was at stake. Tammany’s transactional politics were at the heart of crucial social reforms—such as child labor laws, workers’ compensation, and minimum wages— and Golway demonstrates that American political history cannot be understood without Tammany’s profound contribution. Culminating in FDR’s New Deal, Machine Made reveals how Tammany Hall “changed the role of government—for the better to millions of disenfranchised recent American arrivals” (New York Observer).
Author: William S. Burroughs
Publisher: Grove/Atlantic, Inc.
ISBN: 0802197213
Category : Fiction
Languages : en
Pages : 202
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Book Description
In Naked Lunch, William S. Burroughs revealed his genius. In The Soft Machine he begins an adventure that will take us even further into the dark recesses of his imagination, a region where nothing is sacred, nothing taboo. Continuing his ferocious verbal assault on hatred, hype, poverty, war, bureaucracy, and addiction in all its forms, Burroughs gives us a surreal space odyssey through the wounded galaxies in a book only he could create.
