Author: John Lamm
Publisher:
ISBN: 9781610590433
Category :
Languages : en
Pages : 124
Book Description
Hummer H2
Author: John Lamm
Publisher:
ISBN: 9781610590433
Category :
Languages : en
Pages : 124
Book Description
Publisher:
ISBN: 9781610590433
Category :
Languages : en
Pages : 124
Book Description
The Hummer
Author: Elaine Cardenas
Publisher: Lexington Books
ISBN: 9780739114773
Category : Business & Economics
Languages : en
Pages : 288
Book Description
"[This book] is a study of America's most controversial personal automobile. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines. The editors, Elaine Cardenas and Ellen Gorman, have divided the essays into four groups: myth and space, myth and body, myth and discourse, and myth as vehicle. An introduction by the editors places the study of the Hummer in a cultural context." -- from cover, page 4.
Publisher: Lexington Books
ISBN: 9780739114773
Category : Business & Economics
Languages : en
Pages : 288
Book Description
"[This book] is a study of America's most controversial personal automobile. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines. The editors, Elaine Cardenas and Ellen Gorman, have divided the essays into four groups: myth and space, myth and body, myth and discourse, and myth as vehicle. An introduction by the editors places the study of the Hummer in a cultural context." -- from cover, page 4.
Hummer
Author: Michael Bradley
Publisher: Marshall Cavendish
ISBN: 9780761429814
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
From military missions to trips to the mall, the Hummer is truly a unique vehicle. It's big, it's tough, and it has rolled its way onto American roads. Let's take a ride through the history of the Hummer with Sports Illustrated for Kids author Michael Bradley! Book jacket.
Publisher: Marshall Cavendish
ISBN: 9780761429814
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Book Description
From military missions to trips to the mall, the Hummer is truly a unique vehicle. It's big, it's tough, and it has rolled its way onto American roads. Let's take a ride through the history of the Hummer with Sports Illustrated for Kids author Michael Bradley! Book jacket.
Engines of Change
Author: Paul Ingrassia
Publisher: Simon and Schuster
ISBN: 1451640633
Category : History
Languages : en
Pages : 418
Book Description
From Pulitzer Prize-winning journalist Ingrassia comes an American cultural history that explores how cars have both propelled and reflected the national experience--from the Model T to the Prius.
Publisher: Simon and Schuster
ISBN: 1451640633
Category : History
Languages : en
Pages : 418
Book Description
From Pulitzer Prize-winning journalist Ingrassia comes an American cultural history that explores how cars have both propelled and reflected the national experience--from the Model T to the Prius.
Marketing Management
Author: Luca M. Visconti
Publisher: Routledge
ISBN: 1351358820
Category : Business & Economics
Languages : en
Pages : 698
Book Description
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.
Publisher: Routledge
ISBN: 1351358820
Category : Business & Economics
Languages : en
Pages : 698
Book Description
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.
The Power Surge
Author: Michael Levi
Publisher: Oxford University Press
ISBN: 0199390029
Category : Business & Economics
Languages : en
Pages : 267
Book Description
The Power Surge takes on the big claims made by both sides in the fight over American energy, showing what the changes underway mean for the United States and the world and explaining why the purists are often wrong. Both unfolding revolutions in American energy offer big opportunities for the country to strengthen its economy, bolster its security, and protect the environment. Levi shows how to seize those with a new strategy that blends the best of old and new energy while avoiding the real dangers that each poses. Sweeping in scope, provocative yet thoughtful, The Power Surge is necessary reading for anyone who wants to understand the changes roiling American energy, and what they mean for our future.
Publisher: Oxford University Press
ISBN: 0199390029
Category : Business & Economics
Languages : en
Pages : 267
Book Description
The Power Surge takes on the big claims made by both sides in the fight over American energy, showing what the changes underway mean for the United States and the world and explaining why the purists are often wrong. Both unfolding revolutions in American energy offer big opportunities for the country to strengthen its economy, bolster its security, and protect the environment. Levi shows how to seize those with a new strategy that blends the best of old and new energy while avoiding the real dangers that each poses. Sweeping in scope, provocative yet thoughtful, The Power Surge is necessary reading for anyone who wants to understand the changes roiling American energy, and what they mean for our future.
Pocket Genius: Cars
Author: DK
Publisher: Penguin
ISBN: 0744046602
Category : Juvenile Nonfiction
Languages : en
Pages : 158
Book Description
From the factory to the road, browse through more than 170 cool cars--from hatchbacks to hybrids--in DK's Pocket Genius: Cars. Trace the history of the automobile from early vintage cars to modern concept cars, limousines to coupes, and minivans to sports cars in this reference guide perfect for children ages 8-12. Catalog entries include facts provided at-a-glance information, while locator icons offer immediately recognizable references to aid navigation and understanding, and fact files round off the ebook with fun facts such as record breakers and timelines. Each mini-encyclopedia is filled with facts on subjects ranging from animals to history, cars to dogs, and Earth to space and combines a child-friendly layout with engaging photography and bite-size chunks of text that will encourage and inform even the most reluctant readers.
Publisher: Penguin
ISBN: 0744046602
Category : Juvenile Nonfiction
Languages : en
Pages : 158
Book Description
From the factory to the road, browse through more than 170 cool cars--from hatchbacks to hybrids--in DK's Pocket Genius: Cars. Trace the history of the automobile from early vintage cars to modern concept cars, limousines to coupes, and minivans to sports cars in this reference guide perfect for children ages 8-12. Catalog entries include facts provided at-a-glance information, while locator icons offer immediately recognizable references to aid navigation and understanding, and fact files round off the ebook with fun facts such as record breakers and timelines. Each mini-encyclopedia is filled with facts on subjects ranging from animals to history, cars to dogs, and Earth to space and combines a child-friendly layout with engaging photography and bite-size chunks of text that will encourage and inform even the most reluctant readers.
Popular Mechanics
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Publisher:
ISBN:
Category :
Languages : en
Pages : 138
Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Fortress America
Author: Elaine Tyler May
Publisher: Basic Books
ISBN: 0465093000
Category : History
Languages : en
Pages : 250
Book Description
An award-winning historian argues that America's obsession with security imperils our democracy in this "compelling" portrait of cultural anxiety (Mary L. Dudziak, author of War Time). For the last sixty years, fear has seeped into every area of American life: Americans own more guns than citizens of any other country, sequester themselves in gated communities, and retreat from public spaces. And yet, crime rates have plummeted, making life in America safer than ever. Why, then, are Americans so afraid-and where does this fear lead to? In this remarkable work of social history, Elaine Tyler May demonstrates how our obsession with security has made citizens fear each other and distrust the government, making America less safe and less democratic. Fortress America charts the rise of a muscular national culture, undercutting the common good. Instead of a thriving democracy of engaged citizens, we have become a paranoid, bunkered, militarized, and divided vigilante nation.
Publisher: Basic Books
ISBN: 0465093000
Category : History
Languages : en
Pages : 250
Book Description
An award-winning historian argues that America's obsession with security imperils our democracy in this "compelling" portrait of cultural anxiety (Mary L. Dudziak, author of War Time). For the last sixty years, fear has seeped into every area of American life: Americans own more guns than citizens of any other country, sequester themselves in gated communities, and retreat from public spaces. And yet, crime rates have plummeted, making life in America safer than ever. Why, then, are Americans so afraid-and where does this fear lead to? In this remarkable work of social history, Elaine Tyler May demonstrates how our obsession with security has made citizens fear each other and distrust the government, making America less safe and less democratic. Fortress America charts the rise of a muscular national culture, undercutting the common good. Instead of a thriving democracy of engaged citizens, we have become a paranoid, bunkered, militarized, and divided vigilante nation.
Religion, Terror and Violence
Author: Bryan Rennie
Publisher: Taylor & Francis
ISBN: 1000938603
Category : Social Science
Languages : en
Pages : 308
Book Description
September 11 and the subsequent War on Terror continues to cast a long shadow over the world. Religion, Terror and Violence brings together a group of distinguished scholars from a range of backgrounds and disciplines to explore the claim that acts of violence – most spectacularly the attack of September 11, 2001 and the international reaction to it – were intimately linked to cultural and social authorizing processes that could be called 'religious.' This book provides a nuanced but incisive insight into the reaction of the discipline of religious studies to the post 9/11 world.
Publisher: Taylor & Francis
ISBN: 1000938603
Category : Social Science
Languages : en
Pages : 308
Book Description
September 11 and the subsequent War on Terror continues to cast a long shadow over the world. Religion, Terror and Violence brings together a group of distinguished scholars from a range of backgrounds and disciplines to explore the claim that acts of violence – most spectacularly the attack of September 11, 2001 and the international reaction to it – were intimately linked to cultural and social authorizing processes that could be called 'religious.' This book provides a nuanced but incisive insight into the reaction of the discipline of religious studies to the post 9/11 world.