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Author: Paul Lima
Publisher: Paul Lima
ISBN: 1927710014
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, and corporate publications), media releases, case studies, blog posts and social media content. The book is based on several writing courses that I teach online for University of Toronto continuing education students and for private students and corporate clients. And it is filled with samples, examples and exercises to get you writing. Fundamentals of Writing is for you if you are looking to do any of the following: become a more effective writer; organize your thoughts before you write; write for a defined audience; make your points in a clear, concise, focused manner. My hope is that this book will help you effectively structure your written communication when writing articles, media releases, case studies, blog posts and social media content.
Author: Paul Lima
Publisher: Paul Lima
ISBN: 1927710014
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, and corporate publications), media releases, case studies, blog posts and social media content. The book is based on several writing courses that I teach online for University of Toronto continuing education students and for private students and corporate clients. And it is filled with samples, examples and exercises to get you writing. Fundamentals of Writing is for you if you are looking to do any of the following: become a more effective writer; organize your thoughts before you write; write for a defined audience; make your points in a clear, concise, focused manner. My hope is that this book will help you effectively structure your written communication when writing articles, media releases, case studies, blog posts and social media content.
Author: Paul Lima
Publisher: Paul Lima
ISBN: 1927710103
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you suspect your writing tends to go on too long and is not as organized or as focused as it could (or should) be? Have you ever used ASAP in an email message? Do you want to write more effective email messages, letters, proposals or reports? Do you want to write in a more effective and efficient manner? If you answered yes to any of the above questions, Harness the Business Writing Process is for you. This comprehensive business writing book: introduces you to the writing process, shows you how to eliminate the blank page before you write, shows you how to (and why to) capture attention, maintain interest, and influence attitude - before you ask for action, helps you quickly outline and write short messages, helps you structure and outline long documents and write them in manageable chunks, helps you define (and start with) your purpose, includes sample e-mails, letters, and other documents, includes a number of editing and proofreading hints and tips.
Author: Paul Lima
Publisher: Paul Lima
ISBN: 1927710081
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on websites, blog posts and social media such as Twitter, Facebook and LinkedIn. This book is for those who want to make their website and blog copy sparkle and boost the effectiveness of their social media content. The book is based on business-writing and online and social media copywriting courses that the author teaches for University of Toronto continuing education students and for corporate clients. In short, How to Write Web Copy and Social Media Content will help you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a concise and easy to read/scan manner, achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so your readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take. It is filled with samples, examples and exercises to get you writing for various online media.
Author: Paul Lima
Publisher: Paul Lima
ISBN: 1927710057
Category : Language Arts & Disciplines
Languages : en
Pages : 134
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Book Description
If you are interested in this book, I presume you have written a book or plan to write one, and are thinking of self-publishing it. If so, this is the place to start. If you self-publish a non-fiction book of interest to a defined target market, or a book of fiction for people who read the genre you have produced, you can begin to promote it to interested readers. I have sold close to 10,000 books. So while I'm no E.L. James (author of the originally self-published 50 Shades of Grey), I am a happy and profitable self-published author. Perhaps you can become one too. Having said that, your desire to self-publish may not be all about book sales. You may be looking to write a book to give to family and friends. You may be looking to gain the credibility that publishing a book gives a speaker or workshop leader. You may have other reasons for publishing your book. No matter your reason, this book will answer many of your self-publishing questions, point you in the right direction and get you started. In short, as the title says, this book will help you produce, price and promote your self-published book.
Author: Gini Dietrich
Publisher: Pearson Education
ISBN: 078974886X
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author: Paul Lima
Publisher: Paul Lima
ISBN: 1927710480
Category : Body, Mind & Spirit
Languages : en
Pages : 92
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Book Description
Chronic Readers React... "If this book were a movie, the cleaners would have to mop up buckets of tears. Of joy. Of laughter. And yes, of sadness. I'm lucky I had a box of tissues close by." "You cracked my heart, and then fixed it. Broke my heart, and then repaired it. Smashed my heart, but somehow left me feeling that it was fully mended." "I don't know if it's because I have MS, but I laughed, cheered, and cried. Sometimes all three in the same chapter." "You don't have to be sick to love this book." "I had to pause at the end of the final chapter, and have a good cry. Mostly tears of joy. Once composed, I read the epilogue. And damn it, if I was not in tears again." "As a cat lover, 'kitty' was my favorite part of a mighty fine book!" About the Book Paul and Deena are friends with MS and Parkinson's Disease respectively. They've found a wonderful flat renovated for people with disabilities, only they can't afford it. Enter Albert, a former nurse with cancer, and Bolton, an athletic paraplegic. They too look at the flat, and love it. But can't afford it. The solution? The four of them move in together. And life happens. Paul, who has retired from motivational speaking, is motivated into accepting another talk, while working on his painting. Bolton, a former sprinter, tries out for the wheelchair racing team and wheelchair basketball team, while setting up his web design business. Deena, a former PhD student, needs help with her renovation business. Instead of helping to heal people, which he did as a nurse, Albert begins to help Deena heal houses. Our main characters also have to sort out issues with former partners, some of whom have broken up on good terms and some on terms that were not so good, all while dealing with their maladies, and helping each other deal with their chronic issues. In short, illness does not make life, especially if you are determined to live as full a life as possible, despite your malady. And that is just what Paul, Deena, Albert and Bolton try their damnedest to do. About the author Paul Lima has had MS for over 20 years, moving from relapsing remitting MS to secondary progressive MS about five years ago. He has been a professional writer all his healthy and all his sick life. It's been more difficult when ill, but it has just meant he has had to work harder at it.
Author: Paul Lima
Publisher: Paul Lima
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 139
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Book Description
Everything You Need To Know About Multiple Sclerosis For MS Warriors, their Family, Friends and Care Givers If you are newly diagnosed with MS, know someone who is, or if you are a partner or caregiver of someone with MS, you probably have questions. Everything You Need to Know About Multiple Sclerosis has answers. It answers questions about what MS is, different types of MS, MS symptoms and medication, MS and diet, exercise, smoking (cigarettes and marijuana), drinking, relationships, sex, pregnancy... In addition, several partners of MS Warriors write about their experiences. In short while this book may not have everything, this is a comprehensive book about MS. Buy print or ebook. However, if you want a free PDF copy of the book, email the subject line "MS PDF" to
[email protected]. A PDF, and no other information, will be emailed to you.
Author: Andy Bull
Publisher: Routledge
ISBN: 1136185984
Category : Social Science
Languages : en
Pages : 252
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Book Description
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Author: Paul Lima
Publisher: Paul Lima
ISBN: 1927710456
Category : Biography & Autobiography
Languages : en
Pages : 122
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Book Description
Geri: A Post-Pandemic LGBTQ+ Novel About Something Geri, a talented but unknown non-binary stand-up comedian and carpenter, navigates their LGBTQ+ life in the city with three LGBTQ+ roommates. The novel is, in some ways, a parody of the heterosexual series, Seinfeld, but it is its own story. Geri will be published mid-October 2020. Main Characters Geri Sender: a non-binary stand up comedian and carpenter who lives in a house flat with three LGBTQ+ friends Ellie Kim: Geri's former lesbian lover and aspiring playwright who works part-time in the box office of the Rainbow Theatre Jorge Costa: a constantly employed and then unemployed gay person of color looking for love through a dating website Krystal Orbit: a wacky yet outspoken trans gender person who has not yet made the transition. Geri and Ellie love each other, but since their break up they bicker over aspects of life and act as if they don't miss what was once a strong physical relationship. Jorge is frequently unemployed and trying to establish a new relationship through a dating website. Krystal is wacky but has a serious side; she has come to a trans gender conclusion but has trouble walking in heels even though she likes to dress to nines.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
