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Author: Robert M. Knight
Publisher: Marion Street Press
ISBN: 9781936863013
Category : Language Arts & Disciplines
Languages : en
Pages : 108
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Book Description
Offering aspiring authors dependable skills beyond the high school classroom, this reference covers the essentials of composing superior prose. Clear instructions on all aspects are featured, including approaching a topic, penning a solid introduction, bringing a story together, and editing for precision. Guaranteed to make every word count and maintain an appropriate energy level, this expert handbook is also filled with real-world examples of published writing—both good and bad—providing quick and humorous advice for all writers looking to showcase their work in speeches, broadcasting, or on the internet.
Author: Robert M. Knight
Publisher: Marion Street Press
ISBN: 9781936863013
Category : Language Arts & Disciplines
Languages : en
Pages : 108
Get Book Here
Book Description
Offering aspiring authors dependable skills beyond the high school classroom, this reference covers the essentials of composing superior prose. Clear instructions on all aspects are featured, including approaching a topic, penning a solid introduction, bringing a story together, and editing for precision. Guaranteed to make every word count and maintain an appropriate energy level, this expert handbook is also filled with real-world examples of published writing—both good and bad—providing quick and humorous advice for all writers looking to showcase their work in speeches, broadcasting, or on the internet.
Author: Simon Hertnon
Publisher:
ISBN: 9780958278409
Category : English language
Languages : en
Pages : 80
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Book Description
Author: Patrick Henry Winston
Publisher: MIT Press
ISBN: 0262539381
Category : Language Arts & Disciplines
Languages : en
Pages : 354
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Book Description
The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience. Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate—how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques (“do not ask for brutal honesty”)—and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family. The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and then describes how to create organize your ideas with a “broken–glass” outline, how to write to be understood, how to inspire, how to defeat writer's block—and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.
Author: William Zinsser
Publisher: Harper Collins
ISBN: 0062244698
Category : Language Arts & Disciplines
Languages : en
Pages : 331
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Book Description
This is an essential book for everyone who wants to write clearly about any subject and use writing as a means of learning.
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Author: Neil James
Publisher: Allen & Unwin
ISBN: 1741762448
Category : Language Arts & Disciplines
Languages : en
Pages : 385
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Book Description
Effective writing is a key to professional success.
Author: Edwin Abbott Abbott
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 88
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Book Description
Author: Patrick Dunleavy
Publisher: Bloomsbury Publishing
ISBN: 0230802087
Category : Education
Languages : en
Pages : 311
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Book Description
This engaging and highly regarded book takes readers through the key stages of their PhD research journey, from the initial ideas through to successful completion and publication. It gives helpful guidance on forming research questions, organising ideas, pulling together a final draft, handling the viva and getting published. Each chapter contains a wealth of practical suggestions and tips for readers to try out and adapt to their own research needs and disciplinary style. This text will be essential reading for PhD students and their supervisors in humanities, arts, social sciences, business, law, health and related disciplines.
Author: Rudolf Flesch
Publisher: Harper Collins
ISBN: 0062730487
Category : Language Arts & Disciplines
Languages : en
Pages : 324
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Book Description
Every phase of writing is addressed in this authoritative, practical guide. Specific topics include: organizing information, discovering a personal voice, enhancing readability and checking grammar and spelling. Featuring hundreds of exercises and written in a relaxed, entertaining style, this is the perfect aid for the many Americans who wish to improve their communication skills in both their business and personal lives.
Author: Edwin Abbott Abbott
Publisher: Legare Street Press
ISBN: 9781015760899
Category : History
Languages : en
Pages : 0
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
