How to Write Brilliant Business Blogs, Volume I PDF Download
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Author: Suzan St. Maur
Publisher: Business Expert Press
ISBN: 1631577441
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.
Author: Suzan St. Maur
Publisher: Business Expert Press
ISBN: 1631577441
Category : Business & Economics
Languages : en
Pages : 144
Get Book Here
Book Description
Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.
Author: Suzan St. Maur
Publisher: Business Expert Press
ISBN: 1631577468
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
It is easy to find out how to set up a business blog, but not so easy to find out what to write for it. In this volume, we look at what you can write for your business blogs that makes use of your knowledge of your business customers and prospects—how to create business blogs that address your readers’ real business problems and issues, how to use humor, passion, and compassion to enhance your business blogs, as well as proven formats like testimonials, case studies, and much more.
Author: Suzan St. Maur
Publisher: Business Expert Press
ISBN: 1948976080
Category : Business & Economics
Languages : en
Pages : 117
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Book Description
Jargon and slang have wormed their way into almost every business document, speech, and conversation that we have today. With online business communications being much more conversational and informal than the written business communications of the past, they positively encourage the use of figurative speech: ergo, more jargon, more slang. This book is by no means all encompassing, but the author has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins—some of which are fascinating and very surprising. A very valuable handbook for any student or practitioner in business to help demystify this crazy language called “English.”
Author: Michael Edmondson
Publisher: Business Expert Press
ISBN: 1949443426
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
In today’s hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today’s age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six page narrative that executives prepare. The start of each meeting involves attendees reading the six page narrative for 30 minutes followed by a discussion. Writing the six page memo requires research, time, and multiple revisions. The six page memo also requires one to think and write strategically. That’s where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention towards strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six page memo.
Author: Rakesh Godhwani
Publisher: Business Expert Press
ISBN: 163157650X
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
Why are some speeches more powerful than others? What makes a great public speaker? There is an ocean of literature out there which can be overwhelming, and this book can be your starting point to navigate your journey in this subject from an academic point of view. This book is designed to help the reader understand the various interconnected components of public speaking when viewed together from three broad academic lenses. Together, these lenses make a unique kaleidoscope for the reader to answer the question as to why some speeches are more impactful than others. This kaleidoscope includes more than 50 parameters that engage in interplay among themselves to create an impactful communication and serve as a foundation for future academic work on this topic.
Author: Dirk Remley
Publisher: Business Expert Press
ISBN: 1631579371
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.
Author: William C. Sharbrough
Publisher: Business Expert Press
ISBN: 1606495259
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Effective leaders lead by communicating. It is through communication that leadership is enacted as leaders influence followers to behave in ways that achieve the leader’s and the organization’s goals. This book applies leadership theory and research to communication in ways that are easily understood and can be applied to any situation where individuals find themselves in a leadership position in an organization whether as a front-line or top-level leader. The book begins with a basic explanation of the leadership process and how leaders express their vision. It then looks at how leaders can create positive relationships with followers that pay off in effective performance. Next, the book investigates how leaders motivate their followers by creating follower self-efficacy, trust, and valued rewards. Then, the focus changes to the specific types of messages a leader can use to motivate followers. Leading is about change, so the book next looks at ways effective leaders communicate in leading change in organizations and at how the changing workforce is effecting how effective leaders communicate with the new workforce.
Author: Joseph Brady
Publisher: Business Expert Press
ISBN: 1948580977
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
The book defines and helps provide key solutions for some of the greatest leadership challenges facing global managers today. Leadership Through the Screen is a business leadership guidebook that tells a story. Written in an easy-to-read manner, each chapter highlights a single issue through the eyes of a fictional VP of marketing. The authors have done the research and included it in these pages so that business leaders do not have to. This book is meant to serve as a map to help modern managers weave their way through many of the fundamental challenges of leading people in a global and virtual realm. It provides the tools, knowledge, and potential solutions these leaders can use to forge successful and productive virtual teams.
Author: Reginald L. Bell
Publisher: Business Expert Press
ISBN: 194784332X
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Managerial Communication for Organizational Development provides clarity for top, middle, and frontline managers on paramount communication issues It helps them anticipate and respond to communication challenges managers face daily. Challenges occur rapidly and with no warning. A business can be destroyed by media manipulations of public perceptions. Knowing what to do, what to say, and what not to say is paramount in dealing with complex cultural issues faced by today’s managers. Developing effective communication strategies, internally and externally, will keep organizations viable. This book is a field manual for managers at any organizational level.
Author: Reginald L. Bell
Publisher: Business Expert Press
ISBN: 1949991148
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
Managerial Communication for Professional Development offers a unique functions approach to managerial skills. It explores what the communication managers actually do in business across the planning, organizing, leading, and controlling functions when professional skills are needed the most. The windows into practical reality adds contemporary information pertinent to key concepts in the chapters. Focusing on topics such as public image, impression management, reprimanding employees’ unproductive behaviors at work, effective presentations skills, employment communication best practices, and claims and argument missteps managers make during crisis. The contents of this book will help managers and future managers understand the professional development skills essential to management communication functions.
