How To Write a Marketing Plan for Health Care Organizations PDF Download

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How To Write a Marketing Plan for Health Care Organizations

How To Write a Marketing Plan for Health Care Organizations PDF Author: William Winston
Publisher: Routledge
ISBN: 1136550879
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.