The Olympics

The Olympics PDF Author: Bill Mallon
Publisher: Scholarly Title
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 280

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Book Description

The Olympics

The Olympics PDF Author: Bill Mallon
Publisher: Scholarly Title
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 280

Get Book Here

Book Description


Canadiana

Canadiana PDF Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 544

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Book Description


Onward to the Olympics

Onward to the Olympics PDF Author: Gerald P. Schaus
Publisher: Wilfrid Laurier Univ. Press
ISBN: 1554587794
Category : Sports & Recreation
Languages : en
Pages : 406

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Book Description
The Olympic Games have had two lives—the first lasted for a millennium with celebrations every four years at Olympia to honour the god Zeus. The second has blossomed over the past century, from a simple start in Athens in 1896 to a dazzling return to Greece in 2004. Onward to the Olympics provides both an overview and an array of insights into aspects of the Games’ history. Leading North American archaeologists and historians of sport explore the origins of the Games, compare the ancient and the modern, discuss the organization and financing of such massive athletic festivals, and examine the participation ,or the troubling lack of it, by women. Onward to the Olympics bridges the historical divide between the ancient and the modern and concludes with a thought-provoking final essay that attempts to predict the future of the Olympics over the twenty-first century.

Olympic Television

Olympic Television PDF Author: Andrew C. Billings
Publisher: Routledge
ISBN: 1317397673
Category : Social Science
Languages : en
Pages : 387

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Book Description
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.

Inaugural Ballers

Inaugural Ballers PDF Author: Andrew Maraniss
Publisher: Penguin
ISBN: 0593351266
Category : Young Adult Nonfiction
Languages : en
Pages : 369

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Book Description
From the New York Times bestselling author of Strong Inside comes the inspirational true story of the birth of women’s Olympic basketball at the 1976 Summer Games and the ragtag team that put US women’s basketball on the map. Perfect for fans of Steve Sheinkin and Daniel James Brown. A League of Their Own meets Miracle in the inspirational true story of the first US Women’s Olympic Basketball team and their unlikely rise to the top. Twenty years before women’s soccer became an Olympic sport and two decades before the formation of the WNBA, the ’76 US women’s basketball team laid the foundation for the incredible rise of women’s sports in America at the youth, collegiate, Olympic, and professional levels. Though they were unknowns from small schools such as Delta State, the University of Tennessee at Martin and John F. Kennedy College of Wahoo, Nebraska, at the time of the ’76 Olympics, the American team included a roster of players who would go on to become some of the most legendary figures in the history of basketball. From Pat Head, Nancy Lieberman, Ann Meyers, Lusia Harris, coach Billie Moore, and beyond—these women took on the world and proved everyone wrong. Packed with black-and-white photos and thoroughly researched details about the beginnings of US women’s basketball, Inaugural Ballers is the fascinating story of the women who paved the way for girls everywhere.

Sports in America from Colonial Times to the Twenty-First Century: An Encyclopedia

Sports in America from Colonial Times to the Twenty-First Century: An Encyclopedia PDF Author: Steven A. Riess
Publisher: Routledge
ISBN: 1317459474
Category : Business & Economics
Languages : en
Pages : 1204

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Book Description
A unique new reference work, this encyclopedia presents a social, cultural, and economic history of American sports from hunting, bowling, and skating in the sixteenth century to televised professional sports and the X Games today. Nearly 400 articles examine historical and cultural aspects of leagues, teams, institutions, major competitions, the media and other related industries, as well as legal and social issues, economic factors, ethnic and racial participation, and the growth of institutions and venues. Also included are biographical entries on notable individuals—not just outstanding athletes, but owners and promoters, journalists and broadcasters, and innovators of other kinds—along with in-depth entries on the history of major and minor sports from air racing and archery to wrestling and yachting. A detailed chronology, master bibliography, and directory of institutions, organizations, and governing bodies—plus more than 100 vintage and contemporary photographs—round out the coverage.

The Olympic Games Effect

The Olympic Games Effect PDF Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284

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Book Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Understanding the Olympics

Understanding the Olympics PDF Author: John Horne
Publisher: Routledge
ISBN: 1317495209
Category : Sports & Recreation
Languages : en
Pages : 348

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Book Description
The Olympic Games is unquestionably the greatest sporting event in the world, with billions of viewers across the globe. How did the Olympics evolve into this multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the 2016 Olympics in Rio? Now in a fully revised and updated new edition that places Rio 2016 in the foreground, Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical and economic context of the Games. This book presents the latest research on the Olympics, including new material on legacy, sustainability and corruption, and introduces the reader to all of the key themes of contemporary Olympic Studies including: the history of the Olympics Olympic politics access and equity the Olympics and the media festival and spectacle the Olympic economy urban development Olympic futures. The most up-to-date and authoritative introduction to the Olympic Games, this book contains a full Olympic history timeline as well as illustrations, information boxes and ‘Olympic Stories’ in every chapter. Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.

The Columbia History of American Television

The Columbia History of American Television PDF Author: Gary Richard Edgerton
Publisher: Columbia University Press
ISBN: 0231121652
Category : History
Languages : en
Pages : 513

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Book Description
Richly researched and engaging, The Columbia History of American Television tracks the growth of TV into a convergent technology, a global industry, a social catalyst, a viable art form, and a complex and dynamic reflection of the American mind and character. Renowned media historian Gary R. Edgerton follows the technological progress and increasing cultural relevance of television from its prehistory (before 1947) to the Network Era (1948-1975) and the Cable Era (1976-1994). He considers the remodeling of television's look and purpose during World War II; the gender, racial, and ethnic components of its early broadcasts and audiences; its transformation of postwar America; and its function in the political life of the country. In conclusion, Edgerton takes a discerning look at our current Digital Era and the new forms of instantaneous communication that continue to change America's social, political, and economic landscape.

Disco Days: a Social History of the 1970'S

Disco Days: a Social History of the 1970'S PDF Author: Richard T. Stanley
Publisher: iUniverse
ISBN: 1491767960
Category : History
Languages : en
Pages : 424

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Book Description
By 1972, President Richard Nixon had reached the heights of political power and popularity, only to self-destruct due to his role in a third-rate burglary called Watergate. Nixon resigned in disgrace, and, for the first time in history, Americans came to be led by an unelected President and Vice President -- Gerald Ford and Nelson Rockefeller. But Americans had much more on their minds than mere politics -- movies, TV, sports, earning a living, etc. Hollywood motion pictures, including The Godfather, Jaws, and Star Wars, captured their imaginations, while weekly TV shows such as All in the Family and Happy Days made them laugh, and Monday Night Football kept their competitive juices flowing. To no ones surprise, UCLA continued to win NCAA basketball championships, and such schools as Alabama, Arkansas, Michigan, Nebraska, Notre Dame, Oklahoma, Penn State, Texas, and USC remained dominant on the gridiron. And professional sports, thanks to such super-stars as BIllie Jean King, Kareem Abul-Jabbar, Henry Aaron, Jack Nicklaus, Muhammad Ali, Al Unser, and Terry Bradshaw, became more popular than ever. But who could have predicted at the beginning of the decade that a young high school dropout named John Travolta and a band called the Bees Gees would become the kings of Disco Dancing? Or that a peanut farmer from Georgia would be elected President during our Bicentennial Year?