Author: JARROD A. FREEMAN
Publisher: JARROD A. FREEMAN
ISBN:
Category : Business & Economics
Languages : en
Pages : 44
Book Description
1. **Digital Marketing Mastery** 2. **Online Marketing Success Strategies** 3. **Digital Marketing Leadership** 4. **Internet Marketing Expertise** 5. **Online Advertising Proficiency** --- **Maximize Your Digital Impact with "How to Thrive in Digital Marketing" by Jarrod A. Freeman** In the fast-paced world of online marketing, standing out from the crowd requires mastery, strategy, and an innovative mindset. Jarrod A. Freeman's groundbreaking book, **"How to Thrive in Digital Marketing,"** is your ultimate guide to becoming a digital marketing boss. This concise 44-page powerhouse is packed with insights that will elevate your understanding of the digital market and transform your approach to online advertising. **Key Features:** - **Digital Marketing Mastery:** Uncover the secrets to dominating the digital landscape, from SEO to social media marketing. - **Online Marketing Success Strategies:** Implement proven tactics and strategies that drive real results. - **Digital Marketing Leadership:** Learn how to lead your brand or team to success in the ever-evolving digital world. - **Internet Marketing Expertise:** Gain insights into the analytics and metrics that matter. - **Online Advertising Proficiency:** Master the art of creating compelling ads that convert viewers into customers. Whether you're a budding entrepreneur or a seasoned marketer, "How to Thrive in Digital Marketing" provides the essential tools and knowledge to advance your career or business in today's digital age. **Hashtags & Keywords:** #DigitalMarketing, #OnlineMarketingSuccess, #MarketingMastery, #InternetMarketing, #DigitalAdvertising, #SEO, #SocialMediaMarketing, #LeadGeneration, #ContentMarketing, #MarketingStrategy Elevate your marketing game and navigate the digital market with confidence. Order your copy of "How to Thrive in Digital Marketing" by Jarrod A. Freeman today and start on the path to digital dominance! --- This description includes SEO-driven keywords and popular hashtags to enhance visibility both on search engines and social media platforms.
How to Thrive in Digital Marketing || JARROD A. FREEMAN ||
Author: JARROD A. FREEMAN
Publisher: JARROD A. FREEMAN
ISBN:
Category : Business & Economics
Languages : en
Pages : 44
Book Description
1. **Digital Marketing Mastery** 2. **Online Marketing Success Strategies** 3. **Digital Marketing Leadership** 4. **Internet Marketing Expertise** 5. **Online Advertising Proficiency** --- **Maximize Your Digital Impact with "How to Thrive in Digital Marketing" by Jarrod A. Freeman** In the fast-paced world of online marketing, standing out from the crowd requires mastery, strategy, and an innovative mindset. Jarrod A. Freeman's groundbreaking book, **"How to Thrive in Digital Marketing,"** is your ultimate guide to becoming a digital marketing boss. This concise 44-page powerhouse is packed with insights that will elevate your understanding of the digital market and transform your approach to online advertising. **Key Features:** - **Digital Marketing Mastery:** Uncover the secrets to dominating the digital landscape, from SEO to social media marketing. - **Online Marketing Success Strategies:** Implement proven tactics and strategies that drive real results. - **Digital Marketing Leadership:** Learn how to lead your brand or team to success in the ever-evolving digital world. - **Internet Marketing Expertise:** Gain insights into the analytics and metrics that matter. - **Online Advertising Proficiency:** Master the art of creating compelling ads that convert viewers into customers. Whether you're a budding entrepreneur or a seasoned marketer, "How to Thrive in Digital Marketing" provides the essential tools and knowledge to advance your career or business in today's digital age. **Hashtags & Keywords:** #DigitalMarketing, #OnlineMarketingSuccess, #MarketingMastery, #InternetMarketing, #DigitalAdvertising, #SEO, #SocialMediaMarketing, #LeadGeneration, #ContentMarketing, #MarketingStrategy Elevate your marketing game and navigate the digital market with confidence. Order your copy of "How to Thrive in Digital Marketing" by Jarrod A. Freeman today and start on the path to digital dominance! --- This description includes SEO-driven keywords and popular hashtags to enhance visibility both on search engines and social media platforms.
Publisher: JARROD A. FREEMAN
ISBN:
Category : Business & Economics
Languages : en
Pages : 44
Book Description
1. **Digital Marketing Mastery** 2. **Online Marketing Success Strategies** 3. **Digital Marketing Leadership** 4. **Internet Marketing Expertise** 5. **Online Advertising Proficiency** --- **Maximize Your Digital Impact with "How to Thrive in Digital Marketing" by Jarrod A. Freeman** In the fast-paced world of online marketing, standing out from the crowd requires mastery, strategy, and an innovative mindset. Jarrod A. Freeman's groundbreaking book, **"How to Thrive in Digital Marketing,"** is your ultimate guide to becoming a digital marketing boss. This concise 44-page powerhouse is packed with insights that will elevate your understanding of the digital market and transform your approach to online advertising. **Key Features:** - **Digital Marketing Mastery:** Uncover the secrets to dominating the digital landscape, from SEO to social media marketing. - **Online Marketing Success Strategies:** Implement proven tactics and strategies that drive real results. - **Digital Marketing Leadership:** Learn how to lead your brand or team to success in the ever-evolving digital world. - **Internet Marketing Expertise:** Gain insights into the analytics and metrics that matter. - **Online Advertising Proficiency:** Master the art of creating compelling ads that convert viewers into customers. Whether you're a budding entrepreneur or a seasoned marketer, "How to Thrive in Digital Marketing" provides the essential tools and knowledge to advance your career or business in today's digital age. **Hashtags & Keywords:** #DigitalMarketing, #OnlineMarketingSuccess, #MarketingMastery, #InternetMarketing, #DigitalAdvertising, #SEO, #SocialMediaMarketing, #LeadGeneration, #ContentMarketing, #MarketingStrategy Elevate your marketing game and navigate the digital market with confidence. Order your copy of "How to Thrive in Digital Marketing" by Jarrod A. Freeman today and start on the path to digital dominance! --- This description includes SEO-driven keywords and popular hashtags to enhance visibility both on search engines and social media platforms.
TRIPTEKT PRODUCTIONS: Mastering Profitable Skills
Author: JARROD A. FREEMAN
Publisher: TRIPTEKT PRODUCTIONS
ISBN:
Category : Business & Economics
Languages : en
Pages : 673
Book Description
Triptekt Productions presents "Mastering Profitable Skills: An Ultimate Guide to Building Wealth and Success," the definitive ebook for aspiring entrepreneurs and business professionals. With 12 comprehensive chapters and 673 pages of valuable insights, this book is your roadmap to achieving financial independence and unlocking your full potential. From mastering the art of negotiation to developing effective marketing strategies, each page is filled with practical tips and proven techniques to help you succeed in the competitive business world. Get ready to take your skills to the next level and embark on a transformative journey towards wealth and success with Triptekt Productions' groundbreaking ebook.
Publisher: TRIPTEKT PRODUCTIONS
ISBN:
Category : Business & Economics
Languages : en
Pages : 673
Book Description
Triptekt Productions presents "Mastering Profitable Skills: An Ultimate Guide to Building Wealth and Success," the definitive ebook for aspiring entrepreneurs and business professionals. With 12 comprehensive chapters and 673 pages of valuable insights, this book is your roadmap to achieving financial independence and unlocking your full potential. From mastering the art of negotiation to developing effective marketing strategies, each page is filled with practical tips and proven techniques to help you succeed in the competitive business world. Get ready to take your skills to the next level and embark on a transformative journey towards wealth and success with Triptekt Productions' groundbreaking ebook.
How to start a successful business 2023
Author: Jarrod A. Freeman
Publisher: Jarrod A. Freeman
ISBN:
Category : Business & Economics
Languages : en
Pages : 38
Book Description
From Digital marking to Business plans and entrepreneurship skills layouts and general business studies Jarrod A. Freeman, shares his knowledge on how you can start a business online in 2023.
Publisher: Jarrod A. Freeman
ISBN:
Category : Business & Economics
Languages : en
Pages : 38
Book Description
From Digital marking to Business plans and entrepreneurship skills layouts and general business studies Jarrod A. Freeman, shares his knowledge on how you can start a business online in 2023.
Primates of Park Avenue
Author: Wednesday Martin
Publisher: Simon and Schuster
ISBN: 1476762716
Category : Biography & Autobiography
Languages : en
Pages : 272
Book Description
"Like an urban Dian Fossey, Wednesday Martin decodes the primate social behaviors of Upper East Side mothers in a brilliantly original and witty memoir about her adventures assimilating into that most secretive and elite tribe. After marrying a man from the Upper East Side and moving to the neighborhood, Wednesday Martin struggled to fit in. Drawing on her background in anthropology and primatology, she tried looking at her new world through that lens, and suddenly things fell into place. She understood the other mothers' snobbiness at school drop-off when she compared them to olive baboons. Her obsessional quest for a Hermes Birkin handbag made sense when she realized other females wielded them to establish dominance in their troop. And so she analyzed tribal migration patterns; display rituals; physical adornment, mutilation, and mating practices; extra-pair copulation; and more. Her conclusions are smart, thought-provoking, and hilariously unexpected. Every city has its Upper East Side, and in Wednesday's memoir, readers everywhere will recognize the strange cultural codes of powerful social hierarchies and the compelling desire to climb them. They will also see that Upper East Side mothers want the same things for their children that all mothers want--safety, happiness, and success--and not even sky-high penthouses and chauffeured SUVs can protect this ecologically released tribe from the universal experiences of anxiety and loss. When Wednesday's life turns upside down, she learns how deep the bonds of female friendship really are. Intelligent, funny, and heartfelt, Primates of Park Avenue lifts a veil on a secret, elite world within a world--the exotic, fascinating, and strangely familiar culture of privileged Manhattan motherhood"--
Publisher: Simon and Schuster
ISBN: 1476762716
Category : Biography & Autobiography
Languages : en
Pages : 272
Book Description
"Like an urban Dian Fossey, Wednesday Martin decodes the primate social behaviors of Upper East Side mothers in a brilliantly original and witty memoir about her adventures assimilating into that most secretive and elite tribe. After marrying a man from the Upper East Side and moving to the neighborhood, Wednesday Martin struggled to fit in. Drawing on her background in anthropology and primatology, she tried looking at her new world through that lens, and suddenly things fell into place. She understood the other mothers' snobbiness at school drop-off when she compared them to olive baboons. Her obsessional quest for a Hermes Birkin handbag made sense when she realized other females wielded them to establish dominance in their troop. And so she analyzed tribal migration patterns; display rituals; physical adornment, mutilation, and mating practices; extra-pair copulation; and more. Her conclusions are smart, thought-provoking, and hilariously unexpected. Every city has its Upper East Side, and in Wednesday's memoir, readers everywhere will recognize the strange cultural codes of powerful social hierarchies and the compelling desire to climb them. They will also see that Upper East Side mothers want the same things for their children that all mothers want--safety, happiness, and success--and not even sky-high penthouses and chauffeured SUVs can protect this ecologically released tribe from the universal experiences of anxiety and loss. When Wednesday's life turns upside down, she learns how deep the bonds of female friendship really are. Intelligent, funny, and heartfelt, Primates of Park Avenue lifts a veil on a secret, elite world within a world--the exotic, fascinating, and strangely familiar culture of privileged Manhattan motherhood"--
10 Things Schools Get Wrong (And How We Can Get Them Right)
Author: David Bott
Publisher: Hachette UK
ISBN: 1913808831
Category : Education
Languages : en
Pages : 168
Book Description
What counterintuitive lessons can we learn from the meteoric rise of Mindset Theory in education? Why have computers so overwhelmingly failed to become the academic panacea many expected them to be? How can the simple act of assigning grades drive student narcissism and damage teacher professionalism? In this book, brain and behavioural research is combined with respected philosophy in order to place ten widely accepted yet rarely examined aspects of education under the microscope. - Teacher Expertise - Evidence-Based Practice - Grading - Homework - Mindset - 21st Century Skills - Computers - Rewards - Daily Organization - Function This book aims to inspire teachers, leaders, and parents to question many commonly held beliefs and empower them to re-think the role of modern schooling.
Publisher: Hachette UK
ISBN: 1913808831
Category : Education
Languages : en
Pages : 168
Book Description
What counterintuitive lessons can we learn from the meteoric rise of Mindset Theory in education? Why have computers so overwhelmingly failed to become the academic panacea many expected them to be? How can the simple act of assigning grades drive student narcissism and damage teacher professionalism? In this book, brain and behavioural research is combined with respected philosophy in order to place ten widely accepted yet rarely examined aspects of education under the microscope. - Teacher Expertise - Evidence-Based Practice - Grading - Homework - Mindset - 21st Century Skills - Computers - Rewards - Daily Organization - Function This book aims to inspire teachers, leaders, and parents to question many commonly held beliefs and empower them to re-think the role of modern schooling.
The Housemate
Author: Sarah Bailey
Publisher: Polis Books
ISBN: 1957957263
Category : Fiction
Languages : en
Pages : 455
Book Description
The new standalone thriller from the award-winning writer of the bestselling Gemma Woodstock trilogy. Three housemates. One dead, one missing and one accused of murder. Dubbed the Housemate Homicide, it's a mystery that has baffled Australians for almost a decade. Melbourne-based journalist Olive Groves worked on the story as a junior reporter and became obsessed by the case. Now, nine years later, the missing housemate turns up dead on a remote property. Olive is once again assigned to the story, this time reluctantly paired with precocious millennial podcaster Cooper Ng. As Oli and Cooper unearth new facts about the three housemates, a dark web of secrets is uncovered. The revelations catapult Oli back to the death of the first housemate, forcing her to confront past traumas and insecurities that have risen to the surface again. What really happened between the three housemates that night? Will Oli's relentless search for the murderer put her new family in danger? And could her suspicion that the truth lies closer to home threaten her happiness and even her sanity? A riveting, provocative thriller from the bestselling author of The Dark Lake, Into the Night and Where the Dead Go.
Publisher: Polis Books
ISBN: 1957957263
Category : Fiction
Languages : en
Pages : 455
Book Description
The new standalone thriller from the award-winning writer of the bestselling Gemma Woodstock trilogy. Three housemates. One dead, one missing and one accused of murder. Dubbed the Housemate Homicide, it's a mystery that has baffled Australians for almost a decade. Melbourne-based journalist Olive Groves worked on the story as a junior reporter and became obsessed by the case. Now, nine years later, the missing housemate turns up dead on a remote property. Olive is once again assigned to the story, this time reluctantly paired with precocious millennial podcaster Cooper Ng. As Oli and Cooper unearth new facts about the three housemates, a dark web of secrets is uncovered. The revelations catapult Oli back to the death of the first housemate, forcing her to confront past traumas and insecurities that have risen to the surface again. What really happened between the three housemates that night? Will Oli's relentless search for the murderer put her new family in danger? And could her suspicion that the truth lies closer to home threaten her happiness and even her sanity? A riveting, provocative thriller from the bestselling author of The Dark Lake, Into the Night and Where the Dead Go.
Democracy
Author: Condoleezza Y Rice
Publisher: Hachette+ORM
ISBN: 1455540196
Category : Political Science
Languages : en
Pages : 403
Book Description
From the former secretary of state and bestselling author -- a sweeping look at the global struggle for democracy and why America must continue to support the cause of human freedom. "This heartfelt and at times very moving book shows why democracy proponents are so committed to their work...Both supporters and skeptics of democracy promotion will come away from this book wiser and better informed." -- The New York Times From the end of the Cold War and the collapse of the Soviet Union to the ongoing struggle for human rights in the Middle East, Condoleezza Rice has served on the front lines of history. As a child, she was an eyewitness to a third awakening of freedom, when her hometown of Birmingham, Alabama, became the epicenter of the civil rights movement for black Americans. In this book, Rice explains what these epochal events teach us about democracy. At a time when people around the world are wondering whether democracy is in decline, Rice shares insights from her experiences as a policymaker, scholar, and citizen, in order to put democracy's challenges into perspective. When the United States was founded, it was the only attempt at self-government in the world. Today more than half of all countries qualify as democracies, and in the long run that number will continue to grow. Yet nothing worthwhile ever comes easily. Using America's long struggle as a template, Rice draws lessons for democracy around the world -- from Russia, Poland, and Ukraine, to Kenya, Colombia, and the Middle East. She finds that no transitions to democracy are the same because every country starts in a different place. Pathways diverge and sometimes circle backward. Time frames for success vary dramatically, and countries often suffer false starts before getting it right. But, Rice argues, that does not mean they should not try. While the ideal conditions for democracy are well known in academia, they never exist in the real world. The question is not how to create perfect circumstances but how to move forward under difficult ones. These same insights apply in overcoming the challenges faced by governments today. The pursuit of democracy is a continuing struggle shared by people around the world, whether they are opposing authoritarian regimes, establishing new democratic institutions, or reforming mature democracies to better live up to their ideals. The work of securing it is never finished. NEW YORK TIMES BESTSELLER
Publisher: Hachette+ORM
ISBN: 1455540196
Category : Political Science
Languages : en
Pages : 403
Book Description
From the former secretary of state and bestselling author -- a sweeping look at the global struggle for democracy and why America must continue to support the cause of human freedom. "This heartfelt and at times very moving book shows why democracy proponents are so committed to their work...Both supporters and skeptics of democracy promotion will come away from this book wiser and better informed." -- The New York Times From the end of the Cold War and the collapse of the Soviet Union to the ongoing struggle for human rights in the Middle East, Condoleezza Rice has served on the front lines of history. As a child, she was an eyewitness to a third awakening of freedom, when her hometown of Birmingham, Alabama, became the epicenter of the civil rights movement for black Americans. In this book, Rice explains what these epochal events teach us about democracy. At a time when people around the world are wondering whether democracy is in decline, Rice shares insights from her experiences as a policymaker, scholar, and citizen, in order to put democracy's challenges into perspective. When the United States was founded, it was the only attempt at self-government in the world. Today more than half of all countries qualify as democracies, and in the long run that number will continue to grow. Yet nothing worthwhile ever comes easily. Using America's long struggle as a template, Rice draws lessons for democracy around the world -- from Russia, Poland, and Ukraine, to Kenya, Colombia, and the Middle East. She finds that no transitions to democracy are the same because every country starts in a different place. Pathways diverge and sometimes circle backward. Time frames for success vary dramatically, and countries often suffer false starts before getting it right. But, Rice argues, that does not mean they should not try. While the ideal conditions for democracy are well known in academia, they never exist in the real world. The question is not how to create perfect circumstances but how to move forward under difficult ones. These same insights apply in overcoming the challenges faced by governments today. The pursuit of democracy is a continuing struggle shared by people around the world, whether they are opposing authoritarian regimes, establishing new democratic institutions, or reforming mature democracies to better live up to their ideals. The work of securing it is never finished. NEW YORK TIMES BESTSELLER
Accidental Presidents
Author: Jared Cohen
Publisher: Simon & Schuster
ISBN: 1501109839
Category : History
Languages : en
Pages : 528
Book Description
This New York Times bestselling “deep dive into the terms of eight former presidents is chock-full of political hijinks—and déjà vu” (Vanity Fair) and provides a fascinating look at the men who came to the office without being elected to it, showing how each affected the nation and world. The strength and prestige of the American presidency has waxed and waned since George Washington. Eight men have succeeded to the presidency when the incumbent died in office. In one way or another they vastly changed our history. Only Theodore Roosevelt would have been elected in his own right. Only TR, Truman, Coolidge, and LBJ were re-elected. John Tyler succeeded William Henry Harrison who died 30 days into his term. He was kicked out of his party and became the first president threatened with impeachment. Millard Fillmore succeeded esteemed General Zachary Taylor. He immediately sacked the entire cabinet and delayed an inevitable Civil War by standing with Henry Clay’s compromise of 1850. Andrew Johnson, who succeeded our greatest president, sided with remnants of the Confederacy in Reconstruction. Chester Arthur, the embodiment of the spoils system, was so reviled as James Garfield’s successor that he had to defend himself against plotting Garfield’s assassination; but he reformed the civil service. Theodore Roosevelt broke up the trusts. Calvin Coolidge silently cooled down the Harding scandals and preserved the White House for the Republican Herbert Hoover and the Great Depression. Harry Truman surprised everybody when he succeeded the great FDR and proved an able and accomplished president. Lyndon B. Johnson was named to deliver Texas electorally. He led the nation forward on Civil Rights but failed on Vietnam. Accidental Presidents shows that “history unfolds in death as well as in life” (The Wall Street Journal) and adds immeasurably to our understanding of the power and limits of the American presidency in critical times.
Publisher: Simon & Schuster
ISBN: 1501109839
Category : History
Languages : en
Pages : 528
Book Description
This New York Times bestselling “deep dive into the terms of eight former presidents is chock-full of political hijinks—and déjà vu” (Vanity Fair) and provides a fascinating look at the men who came to the office without being elected to it, showing how each affected the nation and world. The strength and prestige of the American presidency has waxed and waned since George Washington. Eight men have succeeded to the presidency when the incumbent died in office. In one way or another they vastly changed our history. Only Theodore Roosevelt would have been elected in his own right. Only TR, Truman, Coolidge, and LBJ were re-elected. John Tyler succeeded William Henry Harrison who died 30 days into his term. He was kicked out of his party and became the first president threatened with impeachment. Millard Fillmore succeeded esteemed General Zachary Taylor. He immediately sacked the entire cabinet and delayed an inevitable Civil War by standing with Henry Clay’s compromise of 1850. Andrew Johnson, who succeeded our greatest president, sided with remnants of the Confederacy in Reconstruction. Chester Arthur, the embodiment of the spoils system, was so reviled as James Garfield’s successor that he had to defend himself against plotting Garfield’s assassination; but he reformed the civil service. Theodore Roosevelt broke up the trusts. Calvin Coolidge silently cooled down the Harding scandals and preserved the White House for the Republican Herbert Hoover and the Great Depression. Harry Truman surprised everybody when he succeeded the great FDR and proved an able and accomplished president. Lyndon B. Johnson was named to deliver Texas electorally. He led the nation forward on Civil Rights but failed on Vietnam. Accidental Presidents shows that “history unfolds in death as well as in life” (The Wall Street Journal) and adds immeasurably to our understanding of the power and limits of the American presidency in critical times.
Successful Public Policy
Author: Joannah Luetjens
Publisher: ANU Press
ISBN: 1760462799
Category : Political Science
Languages : en
Pages : 551
Book Description
In Australia and New Zealand, many public projects, programs and services perform well. But these cases are consistently underexposed and understudied. We cannot properly ‘see’—let alone recognise and explain—variations in government performance when media, political and academic discourses are saturated with accounts of their shortcomings and failures, but are next to silent on their achievements. Successful Public Policy: Lessons from Australia and New Zealand helps to turn that tide. It aims to reset the agenda for teaching, research and dialogue on public policy performance. This is done through a series of close-up, in-depth and carefully chosen case study accounts of the genesis and evolution of stand-out public policy achievements, across a range of sectors within Australia and New Zealand. Through these accounts, written by experts from both countries, we engage with the conceptual, methodological and theoretical challenges that have plagued extant research seeking to evaluate, explain and design successful public policy. Studies of public policy successes are rare—not just in Australia and New Zealand, but the world over. This book is embedded in a broader project exploring policy successes globally; its companion volume, Great Policy Successes (edited by Paul ‘t Hart and Mallory Compton), is published by Oxford University Press (2019).
Publisher: ANU Press
ISBN: 1760462799
Category : Political Science
Languages : en
Pages : 551
Book Description
In Australia and New Zealand, many public projects, programs and services perform well. But these cases are consistently underexposed and understudied. We cannot properly ‘see’—let alone recognise and explain—variations in government performance when media, political and academic discourses are saturated with accounts of their shortcomings and failures, but are next to silent on their achievements. Successful Public Policy: Lessons from Australia and New Zealand helps to turn that tide. It aims to reset the agenda for teaching, research and dialogue on public policy performance. This is done through a series of close-up, in-depth and carefully chosen case study accounts of the genesis and evolution of stand-out public policy achievements, across a range of sectors within Australia and New Zealand. Through these accounts, written by experts from both countries, we engage with the conceptual, methodological and theoretical challenges that have plagued extant research seeking to evaluate, explain and design successful public policy. Studies of public policy successes are rare—not just in Australia and New Zealand, but the world over. This book is embedded in a broader project exploring policy successes globally; its companion volume, Great Policy Successes (edited by Paul ‘t Hart and Mallory Compton), is published by Oxford University Press (2019).
Branding to Differ
Author: Jean-Luc Ambrosi
Publisher:
ISBN: 9780992293604
Category : Business & Economics
Languages : en
Pages : 110
Book Description
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular cliches. A must read for any senior executive."
Publisher:
ISBN: 9780992293604
Category : Business & Economics
Languages : en
Pages : 110
Book Description
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular cliches. A must read for any senior executive."