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Author: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Author: Barrett Williams
Publisher: Barrett Williams
ISBN:
Category : Business & Economics
Languages : en
Pages : 117
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Book Description
Unlock the door to your entrepreneurial dreams with "The Complete Beginner's Guide to Starting Your Own Window Cleaning Business." This comprehensive guide is your blueprint for launching a successful venture in the thriving window cleaning industry. Whether you aim to target residential clientele or wish to scale skyscrapers with high-rise cleaning opportunities, this book covers it all. Begin your journey with an insightful introduction to the industry, where you will discover the entrepreneurial mindset needed to succeed and learn how to set effective business goals. Navigate the choices between residential and commercial markets and explore lucrative niche opportunities, such as specialty cleaning services. Equip yourself with the knowledge to choose the right tools and environmentally friendly cleaning solutions, keeping sustainability at the forefront of your operations. Master the essentials of financial planning, from accurately estimating startup costs to competitive service pricing, ensuring your business is profitable from day one. Navigate the legal landscape with ease by understanding how to properly register your business, secure necessary licenses, and protect your venture with liability insurance. Craft a distinguished brand identity and leverage modern marketing strategies to build a recognizable business that attracts and retains clients. As your client base grows, learn how to deliver exceptional service with a focus on quality control, customer feedback, and long-term relationships. Discover efficient operations management, including scheduling, route planning, and inventory control, all to optimize daily business activities. Prepare to expand your business with insightful growth strategies, embracing technology that simplifies administrative tasks and enhances service offerings. Engage with inspiring case studies and real-life success stories that provide practical lessons and motivation. "The Complete Beginner's Guide to Starting Your Own Window Cleaning Business" will guide you through every phase of starting and growing your business, ensuring you’re equipped for both immediate success and long-term vision. Begin your entrepreneurial journey today and transform clean windows into clear profits!
Author: Shannon Belew
Publisher: John Wiley & Sons
ISBN: 1118199413
Category : Business & Economics
Languages : en
Pages : 890
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Book Description
Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Updated to include coverage of the latest online marketing tools, techniques, and trends Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing Explains how your location can actually bring new customers to you Details ways to build a business plan that translates your ideas into a profitable enterprise Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.
Author: Kayyali, Mustafa
Publisher: IGI Global
ISBN:
Category : Education
Languages : en
Pages : 648
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Book Description
As institutions strive to attract students from diverse backgrounds and compete on a global scale, quality assurance frameworks ensure educational programs meet established regulations. Accreditation processes validate institutional credibility while enhancing student confidence in their educational choices. However, with varying standards and practices across countries, the challenge lies in facilitating mobility, collaboration, and mutual recognition in organizations. By addressing these complexities, higher education institutions can promote quality, accountability, and continuous improvement, enhancing the value of education in a global context. Navigating Quality Assurance and Accreditation in Global Higher Education explores the multifaceted landscape of quality assurance, accreditation processes, strategic management, and other critical elements within the realm of higher education. It delves into the challenges and opportunities faced by academic institutions as they strive for excellence in an ever-evolving educational landscape. This book covers topics such as online learning, quality assurance, and student engagement, and is a useful resource for educators, administrators, policymakers, business owners, academicians, and researchers.
Author: Allan Taylor
Publisher: Infobase Publishing
ISBN: 143811074X
Category : Computers
Languages : en
Pages : 385
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Book Description
Provides updated key information, including salary ranges, employment trends, and technical requirements. Career profiles include animator, content specialist, game designer, online editor, web security manager, and more.
Author: Alan Richardson
Publisher:
ISBN: 9780956733276
Category : Computer software
Languages : en
Pages : 148
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Book Description
Are you in charge of your own testing? Do you have the advice you need to advance your test approach? "Dear Evil Tester" contains advice about testing that you won't hear anywhere else. "Dear Evil Tester" is a three pronged publication designed to: -provoke not placate, -make you react rather than relax, -help you laugh not languish. Starting gently with the laugh out loud Agony Uncle answers originally published in 'The Testing Planet'. "Dear Evil Tester" then provides new answers, to never before published questions, that will hit your beliefs where they change. Before presenting you with essays that will help you unleash your own inner Evil Tester. With advice on automating, communication, talking at conferences, psychotherapy for testers, exploratory testing, tools, technical testing, and more. Dear Evil Tester randomly samples the Software Testing stomping ground before walking all over it. "Dear Evil Tester" is a revolutionary testing book for the mind which shows you an alternative approach to testing built on responsibility, control and laughter. Read what our early reviewers had to say: "Wonderful stuff there. Real deep." Rob Sabourin, @RobertASabourin Author of "I Am a Bug" "The more you know about software testing, the more you will find to amuse you." Dot Graham, @dorothygraham Author of "Experiences of Test Automation" "laugh-out-loud episodes" Paul Gerrard, @paul_gerrard Author of "The Tester's Pocketbook" "A great read for every Tester." Andy Glover, @cartoontester Author of "Cartoon Tester"
Author: Tom Eisenmann
Publisher: Crown Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author: Shelton, Kaye
Publisher: IGI Global
ISBN: 1522508783
Category : Education
Languages : en
Pages : 437
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Book Description
As e-learning has evolved into a global change agent in higher education, it has become more diverse in its form and applications. Now that many institutions have implemented e-learning programs as part of their course offerings, it is essential for these institutions to fully grasp how best to facilitate continued improvements and accessibility in online education. The Handbook of Research on Building, Growing, and Sustaining Quality E-Learning Programs highlights several significant elements of e-learning, including program planning, quality standards, and online course development, as well as institutional, student, and faculty support. Serving as a critical resource for online and hybrid learning programs, this publication is designed for use by administrators, educators, instructional designers, and doctorate-level students in the field of education.
Author: Feras Alhlou
Publisher: John Wiley & Sons
ISBN: 1119144019
Category : Business & Economics
Languages : en
Pages : 624
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Book Description
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Author: Dr. SYED MASRATH
Publisher: Book Rivers
ISBN: 9355150040
Category : Antiques & Collectibles
Languages : en
Pages : 278
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Book Description
Author: Peter Weverka
Publisher: John Wiley & Sons
ISBN: 0764599380
Category : Computers
Languages : en
Pages : 626
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Book Description
The Internet made its way into everyday life as a tool people used occasionally to keep in touch with friends and gather information for personal or business needs. Now, thanks to high-speed connections, wireless access, and safe and powerful Web sites, the Internet has become the main means for handling personal finance, shopping for big-ticket items, and communicating with people around the world. It's to the point where many people can't get through the day without turning to the Internet to get things accomplished. The Everyday Internet All-in-One Desk Reference For Dummies is the complete resource for casual Internet users who are looking to make the jump to becoming experienced navigators of the wired world. Written by Internet guru Peter Weverka, this book walks readers through the basics of going online before heading into the realms of online bargain shopping, bill paying, personal finance, keeping up with hobbies, and even setting up an online business. * The material is broken into mini-books that make it easier to find an answer and keep moving along the online highway * This book clarifies all the mysteries of how to use the Internet to make everyday life simpler * Covers key Internet properties like eBay, Google, and Yahoo! as well as favorite tasks like playing games, tracing family roots, and keeping a diary online
