Author: Kim Solga
Publisher: Simon and Schuster
ISBN: 1440559198
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Offers expert advice on selling handmade creations online, covering such topics as building an online presence, creating a business plan, writing copy, developing a marketing strategy, and advertising through social media.
Author: Torie Jayne
Publisher: Macmillan
ISBN: 1250044723
Category : Business & Economics
Languages : en
Pages : 73
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Book Description
Filled with visual, step-by-step tutorials, this excellent resource for readers who want to take their craft business to the next level provides branding, selling and merchandising tips along with profiles of some of the world's most successful crafters. Original.
Author: Derrick Sutton
Publisher: St. Martin's Griffin
ISBN: 1429984651
Category : Crafts & Hobbies
Languages : en
Pages : 226
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Book Description
With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. Based on Sutton's self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. He shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more. Some of the topics covered include: -How to design a catchy Etsy banner -How to gain an instant analysis of your shop and where you need to focus your efforts -A crash course on photographing your items and key mistakes to avoid class -Fail-safe copywriting secrets -How to take advantage of Etsy's forums, Treasury, and more -The effective way to use Facebook and Twitter, and why so many people get it wrong A perfect gift for entrepreneurial artists, How to Sell Your Crafts Online offers crafters practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business! Praise for Derrick Sutton's e-Guide Crafting Success: "This is really a great guide through the mind-boggling thicket of internet selling. It's so easy to follow and straight forward..." --- Etsy seller jenniferwhitmer "I definitely saw a difference in my sales after doing many of the things suggested." --- Etsy seller mishmishmarket "A true wealth of useful information." --- Etsy seller helixelemental "[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading." -- Licky Drake, HappyGoLicky Custom Silver Jewelry "A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years." --- Etsy seller HandpaintedGifts
Author: Cory Huff
Publisher: HarperCollins
ISBN: 0062414968
Category : Art
Languages : en
Pages : 192
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Book Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Author: Loretta Holz
Publisher: Scribner Book Company
ISBN:
Category : Art
Languages : en
Pages : 298
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Book Description
Author: James Dillehay
Publisher:
ISBN: 9780971068483
Category : Crafts & Hobbies
Languages : en
Pages : 134
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Book Description
"Sell Your Crafts Online" provides a roadmap to the best Internet places for makers of handmade crafts to sell, promote and get reviewed from. Discover over 500 promotion ideas. Get 21 ways to inspire trust on your site pages. Learn how to boost your craft site's search engine traffic with 24 Search Engine Optimization tips. Get the 12 best practices for getting link love from other sites. Find 85 places (including Etsy and eBay) to sell handmade crafts from. Learn where to sell your crafts to stores online from 10 wholesale sites. Promote your indie designed art and crafts from 42 online communities. Get reviews of your craft products on 51 shopping community and blog sites that seek unique products to write about. Syndicate your handmade crafts images, blogs, videos, and articles from 36 networks and discover 16 ideas for getting free publicity in magazines and on TV. Thought about starting your own t-shirt business? "Sell Your Crafts Online" covers 16 sites like Cafepress that let you sell your art and designs via on-demand products like t-shirts, mugs, caps and hundreds of other products. Save yourself weeks of research. Get ahead by accessing undiscovered but popular places for selling crafts online from. Author and craft artist, James Dillehay has written nine books and operates more than fifty Web sites. "James was a guest speaker on our Guerrilla Marketing conference call and he blew me away with what he knows about selling on the Internet," said Jay Conrad Levinson, author of the Guerrilla Marketing series, over 15 million copies sold. "Sell Your Crafts Online" is a completely updated edition of Dillehay's book "The Basic Guide to Selling Crafts on the Internet," of which Lapidary Journal said "An astonishing amount of usable information, crammed into so few pages! James Dillehay has an amazing talent for getting right to the point, with a minimum of "geekese." Of the entire list of computer instructional manuals I have read, this one would top the list. I would not hesitate to recommend it . . . even to my mom."
Author: Donald A. Clark
Publisher: Lark Books
ISBN: 1579906508
Category : Handicraft
Languages : en
Pages : 195
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Book Description
Author: James Dillehay
Publisher:
ISBN: 9781732026445
Category : Crafts & Hobbies
Languages : en
Pages : 124
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Book Description
Sell Your Crafts Online is a one-of-a-kind blueprint for finding success and generating profitable returns in the highly lucrative world of e-commerce. Between helpful how-to's and checklists, Dillehay's proven strategies will speed your landing your passion projects in every buyer's shopping cart. By following his user-friendly approach, your hard work will reach wider audiences ready to invest in your talent.
Author: Mallory Whitfield
Publisher: Createspace Independent Publishing Platform
ISBN: 9781535086615
Category :
Languages : en
Pages : 84
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Book Description
Have you ever wanted to sell your handmade crafts or artwork at local craft fairs, but have no idea where to start? Or maybe you've taken the first step and have tried selling your art at a craft show or two, but now you're looking for ideas on how to sell more, how to make your booth more appealing to customers and where to find more venues to sell your handmade goods? You've come to the right place! I've been selling my own handmade creations, as well as the work of other artists, at a variety of craft shows and other events since 2004. I've learned a lot of lessons the hard way, and now I'm sharing them here with you so that you can learn from my experiences! In this book, I'll cover the basics of getting started selling at craft fairs, as well as how to design a great looking booth, how to give outstanding customer service & sell more and even how to find and create additional events at which to sell your handmade work. WHAT IT INCLUDES: - how to define your target market - where to find good shows - how much should I spend on a booth fee at a show? - how to make your booth look great - promoting your show & getting your customers there - my craft show tips & tricks - dealing with crazy weather & unexpected events - theft prevention - craft show supply checklist - how to give great customer service - how to use craft shows to create after-the-show sales - alternative venues to sell your work, beyond traditional craft shows - how to create your own events to sell at - tracking your inventory - how to create a personal & business spending plan - big hunkin' list of craft show resources WHO THIS BOOK IS FOR: This book will be most useful for someone new to selling at craft shows. I do cover more advanced topics as well though, including how to define your target market, visual merchandising, inventory tracking, and creating a business spending plan. The book includes worksheets along the way to help you. The information in this book is based on my experiences, selling in the United States, mostly in Louisiana. However, most of the information contained here is useful to anyone around the world who is interested in setting up a booth at craft shows, festivals or conventions. WHY I KNOW WHAT I'M TALKING ABOUT: I did my first craft show in 2004. It was the Alternative Media Expo, put on by Antigravity Magazine here in New Orleans. I sold a few things, and learned a LOT of things. And I haven't looked back! I've done all sorts of events since then. I have sold regularly at the Frenchmen Art Market, and have done festivals around the New Orleans area including Bayou Boogaloo, Gretna Heritage Festival, Freret Market, New Orleans Earth Day Festival, and many, many more. As one of the founding members of the New Orleans Craft Mafia, I've even organized a variety of events, both with the group and on my own. As a group, we've created a monthly art market and the annual Last Stop Shop holiday market. On my own, I've also hosted home shopping parties, trunk shows and pop-up shops. In 2007, as one of the winners of Etsy's Upcycling contest, I even traveled cross-country to San Francisco to participate in Bazaar Bizarre at Maker Faire!
Author: Kelly Rand
Publisher: Potter Craft
ISBN: 0307587118
Category : Crafts & Hobbies
Languages : en
Pages : 178
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Book Description
Business advice for enterprising crafters, by crafters No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including: • Developing successful product lines • Copyrights and trademarks • Taking perfect product shots • Using analytics to boost your online sales • Selling at fairs, shows, and other retail outlets • Diversifying income through licensing and teaching • Hiring and outsourcing Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
