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Author: Michael Bonilla
Publisher: Independently Published
ISBN: 9781796830897
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
When a marketing rep comes into your office or someone from the management team and tells you to, 'Sell the value', how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that's something an expensive company would say or an overpriced company, because what else could they say?We've officially entered a hard market cycle in California on the personal lines side, which is strange to even say. The market has tightened up and many carriers are non-renewing or reducing underwriting appetite to not take on a lot of new business in California. This is why I started writing in 2014 and again in 2017, 2018 and 2019. In my estimation our industry is going to see a massive shift over the next 3 or 4 years. A shift from judgement underwriting to block chain and data underwriting. Artificial intelligence has already been underwriting, selling and handling claims for smaller insure-tech companies for the past 4 years. This is a prevalent trend in our industry. But, why?Why? Because, we have shifted our focus from selling peace of mind to selling a price. Why? Because, we have put more value on talking about premium, payments and price, than having hard conversations about protecting assets and families. We have shifted hard on price, and almost every insurance company has followed suit in their marketing efforts. Almost exclusively every billboard, social media ad and print ad espouses X insurance carrier savings you up to 25-43% on your insurance per year. The conversation has shifted in a way that will cannibalize our industry and wrongfully set expectations for consumers.A recent study by insurancequotes.com found that around 80% of consumers self-report in blind surveys that consumers shop or are prompted to shop based on price. This study is congruent with most studies down on consumer behaviour.
Author: Michael Bonilla
Publisher: Independently Published
ISBN: 9781796830897
Category : Business & Economics
Languages : en
Pages : 178
Get Book Here
Book Description
When a marketing rep comes into your office or someone from the management team and tells you to, 'Sell the value', how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that's something an expensive company would say or an overpriced company, because what else could they say?We've officially entered a hard market cycle in California on the personal lines side, which is strange to even say. The market has tightened up and many carriers are non-renewing or reducing underwriting appetite to not take on a lot of new business in California. This is why I started writing in 2014 and again in 2017, 2018 and 2019. In my estimation our industry is going to see a massive shift over the next 3 or 4 years. A shift from judgement underwriting to block chain and data underwriting. Artificial intelligence has already been underwriting, selling and handling claims for smaller insure-tech companies for the past 4 years. This is a prevalent trend in our industry. But, why?Why? Because, we have shifted our focus from selling peace of mind to selling a price. Why? Because, we have put more value on talking about premium, payments and price, than having hard conversations about protecting assets and families. We have shifted hard on price, and almost every insurance company has followed suit in their marketing efforts. Almost exclusively every billboard, social media ad and print ad espouses X insurance carrier savings you up to 25-43% on your insurance per year. The conversation has shifted in a way that will cannibalize our industry and wrongfully set expectations for consumers.A recent study by insurancequotes.com found that around 80% of consumers self-report in blind surveys that consumers shop or are prompted to shop based on price. This study is congruent with most studies down on consumer behaviour.
Author: Michael Bonilla
Publisher:
ISBN: 9781977088543
Category :
Languages : en
Pages : 101
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Book Description
This book is a comprehensive guidebook to selling Auto, Home and Umbrella Insurance. I've also put in some Commercial Lines tips as well. If you're having a hard time selling insurance based on value and keep getting price objections. This book might be what you have been looking for. I've detailed out methods, rebuttals, tips and techniques to help. This book answers a lot of common questions I receive from Agents. It's tougher now than ever to compete as an insurance agent. Give it a read and let me know what you think.
Author: Vanna Bondi
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
Selling insurance can be tricky, especially if you're a young or inexperienced insurance agent. Insurance can sometimes be expensive and isn't a product that the customer can see, hold, or touch. This can make selling insurance a challenge for some agents, but these insurance sales tips can help! And all are inside this book! What are you waiting for? Discover the book now. You may find: Rebuttals / Common Objections How to develop a process for selling life insurance. Life Insurance sales strategies Rapport Building Systems to Determine a Death Benefit. Why people buy life insurance. Common Sales Maxims and Mistakes. Selling based on value not price. Ways to differentiate yourself in your market. and so much more Buy this book now.
Author: Jacquetta Fayard
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
Selling insurance can be tricky, especially if you're a young or inexperienced insurance agent. Insurance can sometimes be expensive and isn't a product that the customer can see, hold, or touch. This can make selling insurance a challenge for some agents, but these insurance sales tips can help! And all are inside this book! What are you waiting for? Discover the book now. You may find: Rebuttals / Common Objections How to develop a process for selling life insurance. Life Insurance sales strategies Rapport Building Systems to Determine a Death Benefit. Why people buy life insurance. Common Sales Maxims and Mistakes. Selling based on value not price. Ways to differentiate yourself in your market. and so much more Buy this book now.
Author: Vicente Woodcock
Publisher:
ISBN:
Category :
Languages : en
Pages : 54
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Book Description
To sell property and casualty insurance, you need to obtain a property/casualty license. Every state sets its own rules for insurance licensing. In New York, for example, you have to undergo a criminal background check, take an accredited licensing class, and then pass the state insurance test. In many states, having the license to sell property and casualty coverage won't entitle you to sell life insurance or health insurance - those require a separate licensing path. This book might be what you have been looking for. I've detailed out methods, rebuttals, tips, and techniques to help. This book answers a lot of common questions I receive from Agents. It's tougher now than ever to compete as an insurance agent. Give it a read and let me know what you think.
Author: Michael Bonilla
Publisher: Independently Published
ISBN: 9781798424674
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Looking for some new life insurance sales insights? Struggling to move the dial on your sales? Find yourself on cruise control? Phone not ringing? In this second edition, I've pack new tricks, tips and strategies to help you do just that... move the dial on your life business. Selling isn't easy, especially now in this time of hyper competition and insure-tech.
Author: Michael Bonilla
Publisher: Independently Published
ISBN: 9781795228022
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Struggling to close P&C sales? Tired of every client forcing you to compete on price, because someone saw a TV ad that promised free insurance? In this second edition I have put together closing tips, slick statements, qualifying questions and rebuttals to help you drive value based sales conversations. Whether you are a new agent, producer and or someone just wanting to learn how to sell Auto, Home and Umbrella insurance, take a look at what I put together.
Author: Jack Kinder
Publisher:
ISBN: 9788188452637
Category :
Languages : en
Pages : 0
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Book Description
The Kinder Brother^s "how-to" guide for successful client building. This is a must for all Sales Professionals. This book on sales has been specifically written for those in the field of insurance sales. Using illustrations and examples collected over a life time spent training people in the field of insurance, Jack and Garry give you the disciplines, the techniques, the concepts and the process of achieving success in the field of insurance selling. This is a practical book to be applied in the field. You will get immediate results from the techniques explained in this fantastic book.
Author: Michael Bonilla
Publisher:
ISBN: 9781977021205
Category :
Languages : en
Pages : 121
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Book Description
In this book we will cover the following topics:1. Rebuttals / Common Objections2. How to develop a process for selling life insurance.3. Life Insurance sales strategies4. Rapport Building5. Systems to Determine a Death Benefit.6. Why people buy life insurance.7. Common Sales Maxims and Mistakes.8. Selling based on value not price.9. Ways to differentiate yourself in your market.Do you have trouble achieving consistent results in your life sales practice? Perhaps this book could help. I've put together in this book most of the process, systems and techniques that have helped me in my career. Whether you are a seasoned veteran in the life industry or just starting your practice, this book might be what you've been looking for. Are you struggling with objections from prospects? Having trouble finding qualified prospects? Looking for a new strategy or plan of action? Do you have trouble explaining insurance in a simple matter of fact way? Are you looking for under-served markets? Are you looking for structure? Do you ever wonder when to offer permanent over term insurance? Do you wonder how a life insurance retirement plan works? What about the pitfalls of a life insurance retirement plan?
Author: Augustine Lepinski
Publisher:
ISBN:
Category :
Languages : en
Pages : 44
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Book Description
The very best insurance agents know what it takes to sell insurance. It doesn't matter if you are an exclusive or an independent agent, as long as you follow these rules, you too can be a success selling auto and home insurance. In this engaging practical easy read book I have put together some of the best practices I have learned during my time in the insurance industry. This is process-focused with tips and tricks that I have learned.
