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Author: Elizabeth Barfoot Christian
Publisher: Lexington Books
ISBN: 073914636X
Category : Music
Languages : en
Pages : 370
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Book Description
Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.
Author: Elizabeth Barfoot Christian
Publisher: Lexington Books
ISBN: 073914636X
Category : Music
Languages : en
Pages : 370
Get Book Here
Book Description
Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.
Author: Bill Roedy
Publisher: John Wiley & Sons
ISBN: 9781118082935
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland A business book masquerading as the memoir of one of the most important people in the music industry Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.
Author: J. K. Coy
Publisher:
ISBN: 9781734790559
Category :
Languages : en
Pages :
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Book Description
If a scrappy little salesman can turn his neighbors No's in to Yeses, he'll get rich selling rocks. But how will this kidpreneur close the sale when everyone already has a rock?
Author: Carroll Lane Fenton and Mildred Adams Fenton
Publisher:
ISBN:
Category :
Languages : en
Pages : 442
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Book Description
Author: Steve Jones
Publisher: Greenleaf Book Group
ISBN: 1608322734
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Author: Andy Abramowitz
Publisher: Simon and Schuster
ISBN: 1476791783
Category : Fiction
Languages : en
Pages : 368
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Book Description
"Nick Hornby meets Almost Famous in this side-splittingly funny coming-of-middle-age debut novel about the lead singer of a one-hit wonder 90s band who tries for one more swing at the fences"--
Author: James Dixon
Publisher: Lulu.com
ISBN: 1291816933
Category : Sports & Recreation
Languages : en
Pages : 370
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Book Description
An invaluable resource for any wrestling fan of the era. The fifth in the series from www.historyofwrestling.info. This is the complete guide to every WWF VHS release from October 1999 to May 2002, with full reviews of every tape, alternative wrestler bios, exclusive artwork by Bob Dahlstrom, awards, match ratings, and much, much more. Read about the failed WCW invasion angle, the return of Hulk Hogan, Ric Flair, Kevin Nash, Scott Hall and many others, relive some of the greatest matches of any era, cringe at some of the worst, enjoy the rise of Triple H to genuine main event player, witness the Rock take off as an icon on a whole new level. Plus Tough Enough, who ran over Steve Austin, TLC matches, Diva tapes and much, much more! By far the biggest book the team have ever don, e featuring more in depth analysis and comment than ever before.
Author: Diana Dunaway
Publisher: BookLocker.com, Inc.
ISBN: 1634912276
Category : Biography & Autobiography
Languages : en
Pages : 208
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Book Description
Written in short story format with self-depreciating humor, this memoir chronicles the enterprises both off-beat and mundane of a serial entrepreneur. Her efforts to make money to buy the good things in life start at age five when she sells rocks to the neighbors long before pet rocks became a fad and no one has heard of a new-age rock shop. The adventures continue from social worker to palm reader to hot air balloon pilot to bag lady with a mink coat selling frozen meat to computer programmer and beyond to retirement at age 68. The stories provide an easy to read “How To…” list of ways the author has tried to make money often with hilarious and unexpected consequences. The list also includes some ways how not to make money. Although she is not a financial consultant and makes not claims to be one, she shares her experience and offers opinions on what to do and not do based on her personal experience. 101 Ways to Make Money is both an inventive memoir and a money-making travelogue of adventures that are funny, insightful and informative. As you follow the trail of the author’s money-making life, you’ll laugh, you’ll cry and you’ll wonder – Why didn’t I think of that?
Author: Patti Polk
Publisher: Penguin
ISBN: 144024619X
Category : Nature
Languages : en
Pages : 353
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Book Description
Unlike the dense and highly technical academic tomes that are text-heavy, poorly organized and intimidating, this colorful and easy-to-use reference guide dedicated to collecting rocks, gems and minerals is ideal for readers who want to expand their understanding without getting lost in a labyrinth of science. Beautifully illustrated with 700 color photographs providing wonderful detail and smartly organized to take the hassle out identification, you will enjoy the simplicity of the guide and the enthusiasm and knowledge of author Patti Polk, one of the top agate collectors in the world and a self-proclaimed "rockhound." You will also enjoy two areas that our competitors don't bother with. First it includes values, and second, it covers an introduction to lapidary, which is the cutting and polishing of rocks and gemstones for jewelry or display.
Author: Gary Dahl
Publisher: John Wiley & Sons
ISBN: 1118068092
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
