How to Profit Through Catalog Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download How to Profit Through Catalog Marketing PDF full book. Access full book title How to Profit Through Catalog Marketing by Katie Muldoon. Download full books in PDF and EPUB format.
Author: Katie Muldoon
Publisher: Ntc Publishing Group
ISBN: 9780844235721
Category : Business & Economics
Languages : en
Pages : 460
Get Book
Book Description
Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches -- Design and produce catalogs that sell -- Select profitable mailing lists -- Use sweepstakes, coupons, and other promotional techniques to generate sales -- Manage order intake, fulfillment, and inventory -- Estimate costs and project sales -- Provide service that brings customers back
Author: Katie Muldoon
Publisher: Ntc Publishing Group
ISBN: 9780844235721
Category : Business & Economics
Languages : en
Pages : 460
Get Book
Book Description
Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches -- Design and produce catalogs that sell -- Select profitable mailing lists -- Use sweepstakes, coupons, and other promotional techniques to generate sales -- Manage order intake, fulfillment, and inventory -- Estimate costs and project sales -- Provide service that brings customers back
Author: William J. Bond
Publisher: McGraw-Hill Companies
ISBN: 9780070065956
Category : Business & Economics
Languages : en
Pages : 258
Get Book
Book Description
Author: Jack Schmid
Publisher: McGraw Hill Professional
ISBN: 9780071394581
Category : Business & Economics
Languages : en
Pages : 284
Get Book
Book Description
"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans. Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods
Author: Maxwell Sroge
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 140
Get Book
Book Description
A guide to making mail-order catalogs more profitable.
Author: Jim Kobs
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 420
Get Book
Book Description
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Author: Katie Muldoon
Publisher: AMACOM/American Management Association
ISBN: 9780814459225
Category : Commercial catalogs
Languages : en
Pages : 389
Get Book
Book Description
Author: Herman Holtz
Publisher: John Wiley & Sons
ISBN: 9780471508168
Category : Business & Economics
Languages : en
Pages : 298
Get Book
Book Description
Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing
Author: Kevin Hillstrom
Publisher: Createspace Independent Publishing Platform
ISBN: 9781456463076
Category :
Languages : en
Pages : 0
Get Book
Book Description
For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy! Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM techniques, statistical modeling of customer response, cannibalization testing, and the "matchback" of online orders to the catalog that caused the order to happen. Since the matchback was created a decade ago, improvements in Catalog Marketing Strategy stalled as interest shifted to online marketing tactics. In "Hillstrom's Catalog Marketing PhD", Kevin Hillstrom walks the reader through a new methodology for deciding which customers will yield the most profit from catalog mailings. By incorporating elements of RFM, statistical modeling, cannibalization testing, Digital Profiles (a modern approach to customer segmentation), and measurement of the "Organic Percentage", Mr. Hillstrom clearly demonstrates how to optimize multi-channel customer profitability. The booklet provides the reader with a PhD-level course in Catalog Marketing Strategy, arming the reader with the tools and techniques necessary to manage a successful catalog marketing program in the internet era. Chief Executive Officers, Chief Marketing Officers, and Analytics Experts will appreciate this no-nonsense approach to increasing company profitability. For the first time, analytics secrets that cost many clients hundreds of thousands of dollars are being shared with the marketing public. This is a must-read for the modern catalog marketing business leader.
Author: Richard S. Hodgson
Publisher:
ISBN: 9780850131772
Category : Business & Economics
Languages : en
Pages : 407
Get Book
Book Description
Offers practical information for operating a successful mail-order catalog business and discusses selecting merchandise that sells, organizing and designing a catalog, and developing a strong customer service program
Author: Maxwell Sroge
Publisher: McGraw-Hill Companies
ISBN: 9780844236612
Category : Advertising, Direct-mail
Languages : en
Pages : 0
Get Book
Book Description
Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from today's best catalogs, "How to Create Successful Catalogs" lets you see how top consumer and business-to-business catalogs handle cover shots . . . order forms . . . company letters . . . and headlines. You'll learn how to . . . Keep your catalog under budget and on schedule by organizing tasks and preventing expensive mistakes Fill your catalog with "sales appeal" that draws in new customers--and keeps them Create copy that makes your customers want to buy--and accurately and appealingly describes your products Take advantage of cost-effective new techniques that are transforming the way catalog art is produced and printed Communicate easily with printers and production personnel with the comprehensive glossary of industry terms With catalog expert Maxwell Sroge as your guide, you'll produce appealing and successful catalogs your customers will order from again and again!
