How to Open and Operate a Financially Successful Web-Based Business PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download How to Open and Operate a Financially Successful Web-Based Business PDF full book. Access full book title How to Open and Operate a Financially Successful Web-Based Business by Beth Williams. Download full books in PDF and EPUB format.
Author: Beth Williams
Publisher: Atlantic Publishing Company
ISBN: 1601381182
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
If you want to learn about starting a Web business, how to transform your brick and mortar business to a Web business, or even if you''re simply interested in making money online, this is the book for you. You can operate your Web-based business from home and with very little start up money. The earning potential is limitless. This new book will teach you all you need to know about getting started in your own Web-based business in the minimum amount of time. This book is a comprehensive, detailed study of the business side of Internet retailing. Anyone investigating the opportunities of opening a Web-based business should study this superb manual. You will learn to: *Build your Web-based business through keywords *Generate free advertising *Use search-engine strategies *Market through e-mail *Build Web communities *Find products *Drop ship *Deal with zoning issues *Create your Web site, HTML, graphics programs, domain names, and templates *Use Web hosting, bandwidth, e-mail, shopping carts, and affiliate programs *Develop merchant accounts *Use PayPal, e-checks, search engine submissions, pay per click ads, and co-branding *Make more money through auto-responders, Google and banner advertising *Establish your own eBay storefront, Web-design information, search-engine registration *Be a part of directories *Get real-world examples of successful strategies While providing detailed instruction and examples, the author teaches you how to draw up a winning business plan ( The Companion CD-ROM has the actual business plan you can use in MS Word â,,¢), basic cost control systems, pricing issues, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, meet IRS reporting requirements, plan sales, provide customer service, track competitors, do your own bookkeeping, monthly profit and loss statements, media planning, pricing, and copywriting. You will develop the skill to hire and fire employees without incurring lawsuits, motivate workers, apply general management skills, manage and train employees, and generate high profile public relations and publicity. You will have the advantage low cost internal marketing ideas and low and no cost ways to satisfy customers and build sales. Learn how to keep bringing customers back, accomplish accounting, do bookkeeping procedures and auditing, as well as successful budgeting and profit planning development. This manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate this valuable resource and reference in your daily activities and as a source of ready-to-use forms, Web sites, and operating and cost-cutting ideas that can be easily applied to your operation. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at
[email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Author: Beth Williams
Publisher: Atlantic Publishing Company
ISBN: 1601381182
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
If you want to learn about starting a Web business, how to transform your brick and mortar business to a Web business, or even if you''re simply interested in making money online, this is the book for you. You can operate your Web-based business from home and with very little start up money. The earning potential is limitless. This new book will teach you all you need to know about getting started in your own Web-based business in the minimum amount of time. This book is a comprehensive, detailed study of the business side of Internet retailing. Anyone investigating the opportunities of opening a Web-based business should study this superb manual. You will learn to: *Build your Web-based business through keywords *Generate free advertising *Use search-engine strategies *Market through e-mail *Build Web communities *Find products *Drop ship *Deal with zoning issues *Create your Web site, HTML, graphics programs, domain names, and templates *Use Web hosting, bandwidth, e-mail, shopping carts, and affiliate programs *Develop merchant accounts *Use PayPal, e-checks, search engine submissions, pay per click ads, and co-branding *Make more money through auto-responders, Google and banner advertising *Establish your own eBay storefront, Web-design information, search-engine registration *Be a part of directories *Get real-world examples of successful strategies While providing detailed instruction and examples, the author teaches you how to draw up a winning business plan ( The Companion CD-ROM has the actual business plan you can use in MS Word â,,¢), basic cost control systems, pricing issues, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, meet IRS reporting requirements, plan sales, provide customer service, track competitors, do your own bookkeeping, monthly profit and loss statements, media planning, pricing, and copywriting. You will develop the skill to hire and fire employees without incurring lawsuits, motivate workers, apply general management skills, manage and train employees, and generate high profile public relations and publicity. You will have the advantage low cost internal marketing ideas and low and no cost ways to satisfy customers and build sales. Learn how to keep bringing customers back, accomplish accounting, do bookkeeping procedures and auditing, as well as successful budgeting and profit planning development. This manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate this valuable resource and reference in your daily activities and as a source of ready-to-use forms, Web sites, and operating and cost-cutting ideas that can be easily applied to your operation. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at
[email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Author: Charlotte Evans
Publisher: Atlantic Publishing Company
ISBN: 1601381433
Category : Business & Economics
Languages : en
Pages : 386
Get Book Here
Book Description
According to a 2007 survey by Netcraft, there are more than 108 million Web sites worldwide. Every Web site needs to be designed. "The Pricing & Ethical Guidelines Handbook" published by the Graphic Arts Guild reports that the average cost of designinga Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential. Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. This new book will teach you all you need to know about getting your own Web site design business started in the minimum amount of time. Here is the manual you need to cash in on this highly profitable segment of the industry. This new book is a comprehensive and detailed study of the business side of Web site design. This superb manual should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers,managing and training employees, accounting procedures, successful budgeting, and profit planning development. By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.
Author: Kristie Lorette
Publisher: Atlantic Publishing Company
ISBN: 1601382820
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
Book & CD-ROM. The median annual salary for someone in the staffing service industry is $29,000 according to the U.S. Department of Labor and as a business owner, you could make even more. The Department also estimates that the staffing industry will grow faster and add more jobs than just about any other industry over the next decade. If you have always yearned for a career where you can really make a difference in someone s life and are thinking of opening a staffing service business, then we have a book that can assist you in taking those first steps and answer all of your questions along the way. Whether you will be operating out of your home or you are looking to buy or rent office space, this book can help you with a wealth of start-up information, from how to form and name your business to deciding if this will be a joint venture or if you would rather work solo. Valuable information on forming a Partnership, LLC, Corporation, or becoming a Sole Proprietor, the four types of business formation, is included, as well as the legal implications of each. A complete list of all of the start-up equipment that you will need is provided, as well as a sample budgeting sheet to allow you to gauge start-up costs. You will learn about potential risks that you take in opening a staffing service and how to minimise your losses. Also include is information on other types of insurance that you will need to have available to contractors that you hire, such as workers compensation, disability, and unemployment insurance. This book will assist in helping you decide whether you will offer temporary staffing services, long-term staffing services, or temp-to-perm staffing services. A list of potential sectors that your business can operate in will help you decide whether to stick to a specific niche or whether you will hire contractors to work in various fields, along with the benefits of operating in both situations and factors to consider such as local supply and demand, your own career experience, and economic feasibility. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and check-lists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no business owner should be without. A special chapter on finding qualified contractors and businesses to place your employees in will be included. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas.
Author: Diane Leone
Publisher: Atlantic Publishing Company
ISBN: 1601382626
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
Book & CD-ROM. An active real estate market has turned interior design into a boom industry in recent years. Interior designers owning their own firms have a median income of $75,000. Tens of thousands of homes are for sale in the United States today, and many need the help of an interior designer to be sold. Interior designers create the spaces where we work, play, and live every day. Whether it is a private residence, corporate office, retail store, or a zany restaurant, interior designers use their creativity, as well as their knowledge of colour principles, architecture, and design, to make it work and look amazing. As a result, they are well compensated for the work. This guide provides readers with an understanding of the basic concepts of starting their own interior design business. This book is a comprehensive and detailed study of the business side of interior design. You will learn everything from the initial start-up decisions to working with clients. If you are investigating opportunities in this type of business, you should begin by reading this book. You can build a highly successful business using your talent and understanding of colour and architectural features, while providing a much needed service to home owners. If you enjoy working with people and have that creative knack, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; and dozens of other valuable, timesaving tools of the trade that no business should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word® and about choosing a name; getting Started; the who, what, when, why, and how of interior design; equipment; selling your other services to your present customers; home staging and interior redesign; how to build a portfolio; how to get your first clients; how to attract and bid on new jobs; contracts and billing procedures; advertising; insurance; legal matters; basic cost control systems; market research; getting new clients; tax laws; zoning laws; pricing; leads; sales and marketing techniques; and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff if necessary, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as increase sales and have customers refer others to you. You will learn the basics of accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use.
Author: Janet Engle
Publisher: Atlantic Publishing Company
ISBN: 1601381166
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
The dream of starting a retail business can easily become a reality. This new book will teach you all you need to know about getting started in your own retail business in a minimum amount of time. This book is a comprehensive and detailed study of thebusiness side of retailing. This manual will arm you with everything you need including sample forms, worksheets, and checklists for planning opening, and day-to-day operations. There are dozens of valuable, timesaving tools of the trade. You will learn how to draw up a winning business plan (the CD-ROM has an actual business plan you can use in Word), how to buy and sell a retail store, cost control systems, math and pricing issues, legal concerns, sales and marketing techniques, pricing formulas, and much more.
Author: Randall Craig
Publisher: Simon and Schuster
ISBN: 1440555303
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
"Contains material adapted and abridged from The everything start your own business book, 4th edition, by Julia B. Harrington"--T.p. verso.
Author: Kristie Lorette
Publisher: Atlantic Publishing Company
ISBN: 1601382839
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
According to the U.S. Department of Labor, the median annual income for someone in the collection industry is $29,000 and, as a business owner, you could make even more. The Department also suggests that the industry is expected to grow 18 to 26 percent by 2014. Working in the collection agency business requires patience, empathy, a commitment to excellent customer service, and superb negotiation skills. If you are thinking of opening a collection agency business, then we have a book that can guide you through the process, providing all of the insider tips needed to get started in a minimal amount of time, with a minimal amount of money. Whether you will be operating out of your home or you are looking to buy or rent office space, this book can help you with a wealth of start-up information, from how to form and name your business to deciding if this will be a joint venture or if you would rather work solo. Valuable information on forming a Partnership, LLC, Corporation, or becoming a Sole Proprietor, the four types of business formation, is included, as well as the legal implications of each. With all of the federal and state laws governing the industry, opening your own collection agency can quickly become a nightmare, and for that reason, you will be provided with the most up-to-date information on the Fair Debt Collection Practices Act, as well as a listing of laws state-by-state that may supersede this federal act. Many states, and even cities, require third-party agencies to be licensed and/or bonded, so you will be provided a wealth of information on all requirements so that you can knowledgably, and legally, operate your business with peace of mind. A complete checklist of all of the start-up equipment that you will need is provided, as well as a sample budgeting sheet to allow you to gauge start-up costs. You will learn about potential risks that you take in opening a collection agency and how a collection lawyer can help settle debts when you are unable to. You will learn the difference between first and third-party agencies, the different methods in which you can expect to be paid by creditors, tips and tricks to gaining clients, and the advantages of the debt buying method. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no business owner should be without. A special chapter on customer service is provided, with tips on communicating with debtors in a non-threatening manner. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word
Author: Michael Cavallaro
Publisher: Atlantic Publishing Company
ISBN: 1601383312
Category : Business & Economics
Languages : en
Pages : 338
Get Book Here
Book Description
Book & CD-ROM. Did you spend your childhood reading detective novels, imagining how amazing it would be to start your own agency? Have you recently retired from your current job in the police, military, or other investigative agency? Do you want to start your own company? If so, consider owning and operating your own private investigation business. With a massive upside and potential for growth, the industry has been booming for years. According to the Bureau of Labour Statistics' Occupational Handbook for 2010-2011, numbers are projected to increase as the demand for private investigators increases in a time of heightened security, employee background checks, cyber crime, and increasing litigation. The BLS projects 22 percent growth in the field over the next decade. Now is the perfect time to break into the private investigation industry. This book was written for anyone who has considered working in the field of private investigation and decided that it would be ideal for them. How to Open and Operate a Private Investigation Business will teach you everything you need to know about the profession, starting with the basics of what you can expect and which preconceptions are just Hollywood fancy. You will discern the key differences between a private investigator and a police officer and why those who want to be the latter should consider all their options before getting into private work. You will learn how to choose a niche of investigation and how to think critically. You will pick up tips on how to investigate a case and perform all of your necessary functions legally. Whether you will be working out of your home or are looking to buy or rent office space, this book will provide a wealth of start-up information, from forming and naming your business to deciding if it will be a solo or joint venture. Several chapters are devoted to explaining how to form a partnership, LLC, corporation, or sole proprietorship, as well as the legal implications for each type of business. This comprehensive manual will arm you with everything you need to operate your business, including sample business forms; contracts; worksheets and check lists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, time saving tools of the trade that no business owner should be without. Giving detailed instruction and examples, the author leads you through every step that will attract success. You will learn how to draw up a winning business plan using the companion CD-ROM with an actual business plan you can use in Microsoft Word. You will familiarise yourself with basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas. Understand how to hire and keep a qualified professional staff, meet IRS requirements, manage and train employees, generate high-profile public relations and publicity, and implement low-cost internal marketing ideas. You will learn how to build your business by using low- and no-cost ways to satisfy customers, as well as methods to increase sales and have customers refer others to you. This book imparts thousands of insider tips and useful guidelines, including case studies of real world successful private investigation businesses. Discover how to hire contractors and attract clients. Determine which licenses, liability insurance, contracts, and forms you will need, such as privacy agreements. You will find out what tools you need, including the right camera and lenses. Employ modern computer equipment to accent your investigations and use the internet to search through public records, private databases, and courthouse records to speed up the process. Learn how to perform background investigations, interviews, and surveillance and the basics of each type of investigation. For anyone who is considering or has ever considered starting his or her own private investigation business.
Author: Bruce C. Brown
Publisher: Atlantic Publishing Company
ISBN: 1601381255
Category : Business & Economics
Languages : en
Pages : 386
Get Book Here
Book Description
Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your website is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your website for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author: Peg Stomierowski
Publisher: Atlantic Publishing Company
ISBN: 1601383347
Category : Business & Economics
Languages : en
Pages : 338
Get Book Here
Book Description
Millions of Americans every year have troubles with their finances. They turn to experts in droves, asking for help in filing their taxes, consolidating their debt, or just planning how they will pay their bills and invest their retirement funds. This book was written for anyone who has ever wanted to dip his or her foot into financial planning but did not know where to start. You will learn the fundamental basics of financial planning, starting with the very process that most planners use to organize their own finances. You will learn how to organize financial statements and to create plans and how to properly manage taxes to great effect. You will learn how to manage basic assets such as cash, savings, home equity, and auto- mobiles. You will learn how to effectively manage credit and how to deal with insurance including life insurance, health insurance, and property insurance. Whether you will be operating out of your home or you are looking to buy or rent office space, this book can help you with a wealth of startup information, from how to form and name your business to deciding if this will be a joint venture or if you would rather work solo. You will learn how to build your business by using low- and no-cost ways to satisfy customers, and also ways to increase sales, have customers refer others to you, and thousands of excellent tips and useful guidelines. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no business owner should be without. For all prospective financial planners, this guide will give you a complete walkthrough and timeline of what you need to accomplish to be effective. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at
[email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
