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Author: John Maxwell
Publisher: Canoe Press
ISBN: 9789768125644
Category : Nature
Languages : en
Pages : 196
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Book Description
A must-read for community activists who've ever wondered how to get their stories in the media. How to Make Our Own News will also be a useful resource for journalists who cover environmental issues. The author is a veteran journalist who also has long been directly engaged in work on behalf of the environment, and he has written a cogent "how to" on reaching audiences, developing story ideas, conducting successful interviews and writing stories that will be accepted by news editors. The work includes appendixes that summarise Agenda 21, the principles of sustainable development that resulted from the 1992 Earth Summit in Rio de Janeiro.
Author: John Maxwell
Publisher: Canoe Press
ISBN: 9789768125644
Category : Nature
Languages : en
Pages : 196
Get Book Here
Book Description
A must-read for community activists who've ever wondered how to get their stories in the media. How to Make Our Own News will also be a useful resource for journalists who cover environmental issues. The author is a veteran journalist who also has long been directly engaged in work on behalf of the environment, and he has written a cogent "how to" on reaching audiences, developing story ideas, conducting successful interviews and writing stories that will be accepted by news editors. The work includes appendixes that summarise Agenda 21, the principles of sustainable development that resulted from the 1992 Earth Summit in Rio de Janeiro.
Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596102275
Category : Computers
Languages : en
Pages : 336
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Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author: Bobby Duffy
Publisher:
ISBN: 9781786494580
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A ground-breaking exploration of our ignorance - informed by several exclusive studies across over 40 countries.
Author: David Henderson
Publisher: iUniverse
ISBN: 0595821820
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times
Author: Michael R. Bloomberg
Publisher: John Wiley & Sons
ISBN: 1119554586
Category : Biography & Autobiography
Languages : en
Pages : 160
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Book Description
Michael Bloomberg rose from middle-class Medford, Massachusetts to become a pioneer of the computer age, mayor of New York, one of the world's most generous philanthropists, and one of America's most respected—and fearless—voices on gun violence, climate change, public health, and other issues. And it all happened after he got fired at the age of 39. This is his story, told in his own words and in his own candid style. After working his way through college and graduating from Harvard Business School, Bloomberg landed on the bottom rung of a Wall Street firm and worked his way up to partner. But in 1981, he was forced out of the firm. With an idea for computerizing financial data, Bloomberg started his own company. And, since personal computers barely existed, he built his own. Specially designed for Wall Street traders and analysts, the Bloomberg Terminal revolutionized the world of finance. Under Bloomberg's leadership, his company grew rapidly, playing David to the Goliaths of finance and media—and making Bloomberg one of the world's wealthiest men. Bloomberg by Bloomberg offers an intimate look at the creative mind and driven personality behind the Bloomberg brand. He describes in vivid detail his early Wall Street career, both the victories and frustrations, including a personal account of what it was like to be fired and given $10 million on the same day. He combines personal stories with penetrating insights into business and technology, while also offering lessons from his unique approach to management. There is no one in business or politics quite like him—or who has had more success in both areas.
Author: Wes Nisker
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 210
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Book Description
"Journalist and cosmic satirist Wes "Scoop" Nisker traces the course of the counterculture from the Monterey Pop Festival to meditation in India, by way of Timothy Leary, the Black Panthers, FM radio, and the environmental movement."
Author: Rachel Renée Russell
Publisher: Simon and Schuster
ISBN: 1442466693
Category : Juvenile Fiction
Languages : en
Pages : 1375
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Book Description
Don’t miss this dorkalicious boxed set of the first six Dork Diaries books that comes with a special collectible poster! Dork Diaries are funnier in numbers, which is why this complete collection of Nikki Maxwell’s entertaining adventures is a must-have for Dorks everywhere. This boxed set includes all five standalone Dork Diary titles—Tales from a Not-So-Fabulous Life, Tales from a Not-So-Popular Party Girl, Tales from a Not-So-Talented Pop Star, Tales from a Not-So-Graceful Ice Princess, and Tales from a Not-So-Smart Miss Know-it-All—as well as the interactive How to Dork Your Diary. And the added bonus of a special collectible poster means fans can proudly proclaim their love of all things Dorky!
Author: United States. Congress. Senate. Committee on Foreign Relations. Subcommittee on International Operations
Publisher:
ISBN:
Category : Communication, International
Languages : en
Pages : 292
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Book Description
Author:
Publisher: SAGE
ISBN: 9780803942899
Category : Language Arts & Disciplines
Languages : en
Pages : 252
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Book Description
Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.
Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596553919
Category : Social Science
Languages : en
Pages : 338
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Book Description
"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news. Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call tonewsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant. Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it. Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by, and for the San Francisco Bay Area." Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.
