How to Make Money with Mobile Media PDF Download
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Author: Jamie Turner
Publisher: Pearson Education
ISBN: 0132616890
Category : Business & Economics
Languages : en
Pages : 31
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Book Description
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now! Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensively...get customer feedback about new products or services...cross-promote...increase brand loyalty...differentiate your brand from competitors.... See where I’m going with this? Who wouldn’t want all this? That’s why it’s good you’re getting a headstart on this before your competitors do....
Author: Jamie Turner
Publisher: Pearson Education
ISBN: 0132616890
Category : Business & Economics
Languages : en
Pages : 31
Get Book Here
Book Description
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now! Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensively...get customer feedback about new products or services...cross-promote...increase brand loyalty...differentiate your brand from competitors.... See where I’m going with this? Who wouldn’t want all this? That’s why it’s good you’re getting a headstart on this before your competitors do....
Author: Jamie Turner
Publisher: Financial Times/Prentice Hall
ISBN: 9780132100564
Category : Internet marketing
Languages : en
Pages : 0
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Book Description
Marketers, executives and entrepreneurs are seeking more effective ways to utilize social media to make money. This 'in-the-trenches' guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing.
Author: Jamie Turner
Publisher: FT Press
ISBN: 013217300X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
Author: Gerard Goggin
Publisher: Routledge
ISBN: 1135949182
Category : Social Science
Languages : en
Pages : 583
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Book Description
The last decade has witnessed the rise of the cell phone from a mode of communication to an indispensable multimedia device, and this phenomenon has led to the burgeoning of mobile communication studies in media, cultural studies, and communication departments across the academy. The Routledge Companion to Mobile Media seeks to be the definitive publication for scholars and students interested in comprehending all the various aspects of mobile media. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize the increasingly convergent areas surrounding social, geosocial, and mobile media discourses. Features include: comprehensive and interdisciplinary models and approaches for analyzing mobile media; wide-ranging case studies that draw from this truly global field, including China, Africa, Southeast Asia, the Middle East, and Latin America, as well as Europe, the UK, and the US; a consideration of mobile media as part of broader media ecologies and histories; chapters setting out the economic and policy underpinnings of mobile media; explorations of the artistic and creative dimensions of mobile media; studies of emerging issues such as ecological sustainability; up-to-date overviews on social and locative media by pioneers in the field. Drawn from a range of theoretical, artistic, and cultural approaches, The Routledge Companion to Mobile Media will serve as a crucial reference text to inform and orient those interested in this quickly expanding and far-reaching field.
Author: Anthony Adornato
Publisher: CQ Press
ISBN: 1506357156
Category : Language Arts & Disciplines
Languages : en
Pages : 181
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Book Description
Book Winner of the 2017-2018 Park Writing Award A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556532
Category : Education
Languages : en
Pages : 416
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Book Description
In the digital age, numerous technological tools are available to enhance educational practices. When used effectively, student engagement and mobile learning are significantly increased. Social Media in Education: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning, this publication is an ideal source for educators, professionals, school administrators, researchers, and practitioners in the field of education.
Author: Anthony Friedmann
Publisher: CRC Press
ISBN: 1317964810
Category : Performing Arts
Languages : en
Pages : 726
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Book Description
This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional. Purchase of this book includes access to the companion website, which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank. Visit the site at www.routledgetextbooks.com/textbooks/9780415815857
Author: Charles Miller
Publisher: Routledge
ISBN: 1136265767
Category : Education
Languages : en
Pages : 375
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Book Description
The New Landscape of Mobile Learning is the first book to provide a research based overview of the largely untapped array of potential tools that m-Learning offers educators and students in face-to-face, hybrid, and distance education. This cutting edge guide provides: • An essential explanation of the emergence and role of Apps in education • Design guidelines for educational Apps • Case studies and student narratives from across the US describing successful App integration into both K-12 and Higher Education • Robust, research-based evaluation criteria for educational Apps Although many believe that Apps have the potential to create opportunities for transformative mobile education, a disparity currently exists between the individuals responsible for creating Apps (i.e. developers who often have little to no instructional experience) and the ultimate consumers in the classroom (i.e. K-20 educators and students). The New Landscape of Mobile Learning bridges this gap by illuminating critical design, integration, and evaluation narratives from leaders in the instructional design, distance education, and mobile learning fields.
Author: Sylvie E Prasad
Publisher: World Scientific Publishing Company
ISBN: 1786342839
Category : Science
Languages : en
Pages : 283
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Book Description
Creative Mobile Media provides a guide to the creation, production and display of media with mobile technology at its heart. Split into two parts, the first gives a practical how-to guide on producing and exhibiting different forms of mobile art including photographs and films. From taking the perfect selfie to creating a short film, there is advice on how to produce, sell and market the products created on your phone. Also included are exercises designed to build technical skills and improve creative thinking, meaning you are able to practice the creation of media and engage with a global community through new digital technologies. The second part uses case studies to look at the effect of these new digital technologies within areas such as journalism, advocacy, ethics and social participation. Mobile and cellular phones are now ingrained within all aspects of life, and investigated here is how 21st Century society is adapting to these changes.With both theoretical and practical guidance, this book is perfect for media students and mobile users interested in how creative mobile technology can be used professionally and commercially, and why it matters in our digitised world.
Author: Ivo Burum
Publisher: Routledge
ISBN: 1317246713
Category : Language Arts & Disciplines
Languages : en
Pages : 333
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Book Description
Fuelled by a distrust of big media and the development of mobile technologies, the resulting convergence of journalism praxis (professional to alternative), workflows (analogue to multipoint digital) and platforms (PC to mobile), result in a 24-hour always-on content cycle. The information revolution is a paradigm shift in the way we develop and consume information, in particular the type we call news. While many see this cultural shift as ruinous, Burum sees it as an opportunity to utilize the converging information flow to create a galvanizing and common digital language across spheres of communication: community, education and mainstream media. Embracing the digital literacies researched in this book will create an information bridge with which to traverse journalism’s commercial precarity, the marginalization of some communities, and the journalism school curricula.
