Author: Jeffrey Hughes
Publisher: Pearson Education
ISBN: 0132732041
Category : Business & Economics
Languages : en
Pages : 29
Book Description
A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.
How to Make Money Marketing Your Android Apps
Author: Jeffrey Hughes
Publisher: Pearson Education
ISBN: 0132732041
Category : Business & Economics
Languages : en
Pages : 29
Book Description
A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.
Publisher: Pearson Education
ISBN: 0132732041
Category : Business & Economics
Languages : en
Pages : 29
Book Description
A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.
App Empire
Author: Chad Mureta
Publisher: John Wiley & Sons
ISBN: 111810787X
Category : Business & Economics
Languages : en
Pages : 228
Book Description
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!
Publisher: John Wiley & Sons
ISBN: 111810787X
Category : Business & Economics
Languages : en
Pages : 228
Book Description
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!
Mobile App Marketing And Monetization
Author: Alex Genadinik
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502383822
Category : Mobile apps
Languages : en
Pages : 0
Book Description
This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502383822
Category : Mobile apps
Languages : en
Pages : 0
Book Description
This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.
The Business of Android Apps Development
Author: Mark Rollins
Publisher: Apress
ISBN: 1430250070
Category : Computers
Languages : en
Pages : 162
Book Description
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn How to take your app from idea to design to development to distributing and marketing your app on Google Play or Amazon Appstore How do Venture Capitalists validate new App Ideas, and use their techniques. How to monetize your app: Freemium, ads, in-app purchasing and more What are the programming tips and tricks that help you sell your app How to optimize your app for the marketplace How to marketing your app How to listen to your customer base, and grow your way to greater revenue Who this book is for This book is for those who have an idea for an app, but otherwise may know relatively little about entrepreneurship, app development, or even business in general. You should be able to pick up this book and feel like someone is holding your hand as they go through the process of evaluating your idea, learning to code, placing your app in the marketplace, marketing your app, and finally, improving your app to meet the needs of your customer base. Table of Contents1. The Android Market: A Background 2. Making Sure Your App Will Succeed 3. Legal Issues: Better Safe Than Sorry 4. A Brief Introduction to Android Development 5. Develop Apps Like a Pro 6. Making Money with Ads on Your Application 7. In-App Billing: Putting A Store in Your Application 8. Making App Marketplaces Work for You 9. Getting The Word Out 10. After You Have A User Base
Publisher: Apress
ISBN: 1430250070
Category : Computers
Languages : en
Pages : 162
Book Description
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn How to take your app from idea to design to development to distributing and marketing your app on Google Play or Amazon Appstore How do Venture Capitalists validate new App Ideas, and use their techniques. How to monetize your app: Freemium, ads, in-app purchasing and more What are the programming tips and tricks that help you sell your app How to optimize your app for the marketplace How to marketing your app How to listen to your customer base, and grow your way to greater revenue Who this book is for This book is for those who have an idea for an app, but otherwise may know relatively little about entrepreneurship, app development, or even business in general. You should be able to pick up this book and feel like someone is holding your hand as they go through the process of evaluating your idea, learning to code, placing your app in the marketplace, marketing your app, and finally, improving your app to meet the needs of your customer base. Table of Contents1. The Android Market: A Background 2. Making Sure Your App Will Succeed 3. Legal Issues: Better Safe Than Sorry 4. A Brief Introduction to Android Development 5. Develop Apps Like a Pro 6. Making Money with Ads on Your Application 7. In-App Billing: Putting A Store in Your Application 8. Making App Marketplaces Work for You 9. Getting The Word Out 10. After You Have A User Base
The Best Book On Marketing Your Android App
Author: Eddie Kim
Publisher: Hyperink Inc
ISBN: 1466215135
Category : Computers
Languages : en
Pages : 85
Book Description
Bestselling Android Dev Eddie Kim Teaches You How To Market Your Android Apps! You've designed the perfect app, and you're wondering why no one is buying it. Our experienced Android developer, Eddie Kim, has been in your shoes, and he knows how stiff the competition can be. Eddie introduces you to the people with the power, your customers, as he walks you through the marketing steps you need to take to make your app stand out from the a sea of similar apps. You're an innovative developer, but when it comes to advertising your app, you don't know how to rally an audience like Billy Mays. However, you've found that other books offer redundant, outdated, or useless advice, and you're looking for a book that gives you specific, straight-forward strategies to dominate the market now. Eddie is here to show you his own tricks (which earned him over $180,000 a year in Android apps), which will increase your sales and teach you how to dream up bestselling Android apps for your money-making arsenal. JUST A FEW OF THE THINGS YOU'LL LEARN: * A step-by-step development guide for identifying unfilled app needs, avoiding piracy with Eddie's coding strategies, and guarding against * 3 major development mistakes * Android vs. iPhone: An analysis of the pros and cons of Android and iPhone programming * The inside scoop on increasing customer ratings, making the most of blogs and social media, and avoiding the 70-30 price split MEET EDDIE KIM Eddie is an independent Android developer, responsible for hit applications like Car Locator, Smarter Alarm, Copy Paste It, and Screenshot It. His applications have won numerous accolades and over $100,000 in prize money. He has been featured in numerous publications, including Wired Magazine, Techcrunch, and Capital. Today he sells over $180,000/year in Android apps. Eddie graduated from Stanford University in 2005.
Publisher: Hyperink Inc
ISBN: 1466215135
Category : Computers
Languages : en
Pages : 85
Book Description
Bestselling Android Dev Eddie Kim Teaches You How To Market Your Android Apps! You've designed the perfect app, and you're wondering why no one is buying it. Our experienced Android developer, Eddie Kim, has been in your shoes, and he knows how stiff the competition can be. Eddie introduces you to the people with the power, your customers, as he walks you through the marketing steps you need to take to make your app stand out from the a sea of similar apps. You're an innovative developer, but when it comes to advertising your app, you don't know how to rally an audience like Billy Mays. However, you've found that other books offer redundant, outdated, or useless advice, and you're looking for a book that gives you specific, straight-forward strategies to dominate the market now. Eddie is here to show you his own tricks (which earned him over $180,000 a year in Android apps), which will increase your sales and teach you how to dream up bestselling Android apps for your money-making arsenal. JUST A FEW OF THE THINGS YOU'LL LEARN: * A step-by-step development guide for identifying unfilled app needs, avoiding piracy with Eddie's coding strategies, and guarding against * 3 major development mistakes * Android vs. iPhone: An analysis of the pros and cons of Android and iPhone programming * The inside scoop on increasing customer ratings, making the most of blogs and social media, and avoiding the 70-30 price split MEET EDDIE KIM Eddie is an independent Android developer, responsible for hit applications like Car Locator, Smarter Alarm, Copy Paste It, and Screenshot It. His applications have won numerous accolades and over $100,000 in prize money. He has been featured in numerous publications, including Wired Magazine, Techcrunch, and Capital. Today he sells over $180,000/year in Android apps. Eddie graduated from Stanford University in 2005.
Android Apps Marketing
Author: Jeffrey Hughes
Publisher: Pearson Education
ISBN: 0132378256
Category : Computers
Languages : en
Pages : 464
Book Description
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development
Publisher: Pearson Education
ISBN: 0132378256
Category : Computers
Languages : en
Pages : 464
Book Description
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development
The Business of Android Apps Development
Author: Mark Rollins
Publisher: Apress
ISBN: 1430239433
Category : Computers
Languages : en
Pages : 238
Book Description
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Publisher: Apress
ISBN: 1430239433
Category : Computers
Languages : en
Pages : 238
Book Description
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Android Money Maker Strategy
Author: Roy Tech
Publisher: Indonesia 8
ISBN:
Category : Computers
Languages : en
Pages : 247
Book Description
Apps and Games Development Course is a result of years of consisted learning and research to create cutting edge IT solutions. Most tech innovations like mobile and game development used to the exclusive of programmers and coders, but the world is changing fast. The existence of Content Management System like Wordpress, Joomla, Drupal and others has altered the equations. An average web user can now create app and games without writing one line of codes or break bank. Do you want to make more money creating mobile apps and games without coding for? Are you hungry to become one of those few IT professionals that are making million of naira creating applications? If so, you’ll need to study every single word in this course because I’m going to show you develop app like a pro with step-by-step lessons. I’ve eliminated the clutter and time-consuming work around app development. I have tried to make simple as possible. Follow the screenshots and the instructions. Because the truth is; it doesn’t have to be so complicated. Creating mobile app isn’t that entire difficult task. In fact, if you are looking for the easiest ways to make mobile apps and games. With this step-by-step course, I will show you mobile app development portals, where you will be able to create different type of mobile android apps and games. You will be able to create your own app free. Please note that you will be able to create, download and publish your apps and games without paying a kobo. You can however take advantage of any paid tools available. This course has so many ways of app making to create, start practicing after every lesson. After spending about thirty minutes with the course, you will be able to create your first app without waiting one single line of codes and you don’t need to pay to start doing. You create app for clients or make apps, add advert and publish in app market for your user to download free of charge. You can also create apps and games for sale. The choice is all yours. Please note that, only innovations, creativity and hard work that can get you maximum results. Now, go ahead create as many app as possible. Make as much money you can.
Publisher: Indonesia 8
ISBN:
Category : Computers
Languages : en
Pages : 247
Book Description
Apps and Games Development Course is a result of years of consisted learning and research to create cutting edge IT solutions. Most tech innovations like mobile and game development used to the exclusive of programmers and coders, but the world is changing fast. The existence of Content Management System like Wordpress, Joomla, Drupal and others has altered the equations. An average web user can now create app and games without writing one line of codes or break bank. Do you want to make more money creating mobile apps and games without coding for? Are you hungry to become one of those few IT professionals that are making million of naira creating applications? If so, you’ll need to study every single word in this course because I’m going to show you develop app like a pro with step-by-step lessons. I’ve eliminated the clutter and time-consuming work around app development. I have tried to make simple as possible. Follow the screenshots and the instructions. Because the truth is; it doesn’t have to be so complicated. Creating mobile app isn’t that entire difficult task. In fact, if you are looking for the easiest ways to make mobile apps and games. With this step-by-step course, I will show you mobile app development portals, where you will be able to create different type of mobile android apps and games. You will be able to create your own app free. Please note that you will be able to create, download and publish your apps and games without paying a kobo. You can however take advantage of any paid tools available. This course has so many ways of app making to create, start practicing after every lesson. After spending about thirty minutes with the course, you will be able to create your first app without waiting one single line of codes and you don’t need to pay to start doing. You create app for clients or make apps, add advert and publish in app market for your user to download free of charge. You can also create apps and games for sale. The choice is all yours. Please note that, only innovations, creativity and hard work that can get you maximum results. Now, go ahead create as many app as possible. Make as much money you can.
How to Make Money Online
Author: Jason Hughes
Publisher: Jason Hughes
ISBN:
Category : Business & Economics
Languages : en
Pages : 207
Book Description
Are you tired of the traditional 9-to-5 grind? Are you looking for ways to achieve financial freedom and create a sustainable income stream from the comfort of your own home? Look no further! "How to Make Money Online: Make Up to $5000 a Month" is your comprehensive guide to unlocking the secrets of online income generation. In this book, you will learn 100 proven and practical ways to make passive income online. Whether you're a digital nomad, a stay-at-home parent, or simply seeking financial independence, this book provides you with the tools and strategies to succeed in the digital era. Inside these pages, you'll discover a wealth of opportunities to tap into the vast potential of the online world. From affiliate marketing and e-commerce to content creation and investment strategies, each method is explained in detail, empowering you to choose the ones that align with your skills, passions, and goals. With step-by-step instructions and real-life examples, Jason Hughes guides you through the process of getting started, finding your niche, building your online presence, and monetizing your expertise. You'll learn how to leverage the power of social media, optimize your website for maximum impact, and implement effective marketing strategies to reach your target audience. But this book is more than just a compilation of money-making ideas. It's a roadmap to financial freedom and success. Along the way, [Your Name] shares invaluable insights on mindset, goal-setting, and overcoming challenges. You'll discover how to shift your perspective, embrace opportunities, and develop a growth-oriented mindset that will propel you toward your online income goals. Whether you dream of traveling the world while working remotely, having more time for yourself and your loved ones, or achieving financial security, Are you ready to unleash your online income potential? Get your copy and embark on the path to financial freedom today! Note: This book does not guarantee specific income results. Success in making money online depends on individual effort, dedication, and implementation of the strategies presented.
Publisher: Jason Hughes
ISBN:
Category : Business & Economics
Languages : en
Pages : 207
Book Description
Are you tired of the traditional 9-to-5 grind? Are you looking for ways to achieve financial freedom and create a sustainable income stream from the comfort of your own home? Look no further! "How to Make Money Online: Make Up to $5000 a Month" is your comprehensive guide to unlocking the secrets of online income generation. In this book, you will learn 100 proven and practical ways to make passive income online. Whether you're a digital nomad, a stay-at-home parent, or simply seeking financial independence, this book provides you with the tools and strategies to succeed in the digital era. Inside these pages, you'll discover a wealth of opportunities to tap into the vast potential of the online world. From affiliate marketing and e-commerce to content creation and investment strategies, each method is explained in detail, empowering you to choose the ones that align with your skills, passions, and goals. With step-by-step instructions and real-life examples, Jason Hughes guides you through the process of getting started, finding your niche, building your online presence, and monetizing your expertise. You'll learn how to leverage the power of social media, optimize your website for maximum impact, and implement effective marketing strategies to reach your target audience. But this book is more than just a compilation of money-making ideas. It's a roadmap to financial freedom and success. Along the way, [Your Name] shares invaluable insights on mindset, goal-setting, and overcoming challenges. You'll discover how to shift your perspective, embrace opportunities, and develop a growth-oriented mindset that will propel you toward your online income goals. Whether you dream of traveling the world while working remotely, having more time for yourself and your loved ones, or achieving financial security, Are you ready to unleash your online income potential? Get your copy and embark on the path to financial freedom today! Note: This book does not guarantee specific income results. Success in making money online depends on individual effort, dedication, and implementation of the strategies presented.
App Marketing, This is Real Android Marketing
Author: Jin Kim
Publisher: ITMagnet
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.
Publisher: ITMagnet
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.