Author: Liz Thach
Publisher: Board and Bench Publishing
ISBN: 1934259063
Category : Cooking
Languages : en
Pages : 360
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Book Description
Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Author: Thomas Pellechia
Publisher: Penguin
ISBN: 1440653488
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines
Author: Pierre Mora
Publisher: Board and Bench Publishing
ISBN: 1935879715
Category : Cooking
Languages : en
Pages : 239
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Book Description
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
Author: Mike Steib
Publisher: Penguin
ISBN: 1101993197
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
An action-oriented guide to help anyone find their calling and achieve their goals, inspired by the author's popular blog post with the same title The Career Manifesto presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career to achieve those, by asking three essential questions: - What do you want your impact to be? - What are the potential pathways that move you towards your purpose? - How can you hold yourself accountable for your goals? Award-winning CEO of XO Group and sought-after speaker, Michael Steib, draws on his own diverse work experience and career highlights as well as powerful anecdotes from other successful business leaders to offer expert guidance, field-tested advice, and interactive exercises that will help you answer these three key questions, envision a goal and then craft and execute a plan to achieve it. For young professionals, entrepreneurs, and creatives seeking more purpose and meaning in their work and lives, The Career Manifesto is the essential way to build--and follow through on--an effective plan to excel at whatever job, project or career goal you put your mind to.
Author: Jeffrey L. Lamy [Author]
Publisher: Board and Bench Publishing
ISBN: 1935879561
Category : Cooking
Languages : en
Pages : 388
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Book Description
The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates. Abundantly illustrated and written in a readily understandable style, the book addresses the technical rudiments of viticulture and enology and all of its related business actions: market analysis, vineyard and winery design, construction and equipment costs, regulatory and legislative issues, accounting and recordkeeping, financial analysis, tax considerations, typical salaries by geographical area, the minimum economic size of vineyards, the business plan, financing, product pricing, advertising, and sustainable farming and immigrant labor. This book features comprehensive case studies from 20 winery sites from coast to coast, making it an ideal resource for anyone wanting to better understand the inner workings of a successfully run winery.
Author: Deborah M. Gray
Publisher: Board and Bench Publishing
ISBN: 1935879553
Category : Cooking
Languages : en
Pages : 231
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Book Description
Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.
Author: Marissa A. Ross
Publisher: Penguin
ISBN: 0399574174
Category : Cooking
Languages : en
Pages : 306
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Book Description
“Can I just be Marissa, please? I want to be hilarious and sexy and smart and insanely knowledgeable about wine.” —Mindy Kaling A fresh, fun, and unpretentious guide to wine from Marissa A. Ross, official wine columnist for Bon Appétit. Does the thought of having to buy wine for a dinner party stress you out? Is your go-to strategy to pick the bottle with the coolest label? Are you tired of choosing pairings based on your wallet, instead of your palate? Fear not! Bon Appétit wine columnist and Wine. All The Time. blogger Marissa A. Ross is here to help. In this utterly accessible yet comprehensive guide to wine, Ross will walk you through the ins and outs of wine culture. Told in her signature comedic voice, with personal anecdotes woven in among its lessons, Wine. All the Time. will teach you to sip confidently, and make you laugh as you're doing it. In Wine. All The Time., you’ll learn how to: • Describe what you’re drinking, and recognize your preferences • Find the best bottle for you budget and occasion • Read and understand what’s written on a wine label • Make the perfect pairings between what you’re drinking and what you’re eating • Throw the best damn dinner party your guests will ever attend • And much more
Author: Paul Wagner
Publisher: Rowman & Littlefield
ISBN: 1538117320
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understanding of the principles, strategies, and practices used by leading wine professionals. Step by step, the authors explain how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors’ over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on their countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. Many of their ideas have been incorporated into the unique consultative selling skills framework they develop in this manual. The strategies they outline will be invaluable for all those seeking to start or enhance a career in wine sales. For anyone who wishes to pursue a career in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room, this book will be an invaluable launching point.
Author:
Publisher: Ferguson Publishing Company
ISBN: 9780816083138
Category : Business & Economics
Languages : en
Pages : 888
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Book Description
Praise for the previous edition: "An outstanding resource for all libraries."—Library Journal, starred review "...useful for job-seekers and career centers of all types...recommended."—American Reference Books Annual "Highly recommended for secondary-school, public, and academic libraries."—Booklist "...provides a comprehensive overview of a vast array of occupations...a great place to start a career search..."—School Library Journal Encyclopedia of Careers and Vocational Guidance—now in its 15th edition—remains the most comprehensive career reference in print. This unparalleled resource has been fully revised and updated to contain the most accurate and current career information available. In Five Volumes and More than 4,100 Pages of Information! The five-volume Encyclopedia of Careers and Vocational Guidance, 15th Edition is an essential resource for public, college, high school, and junior high school libraries; career centers; guidance offices; and other agencies involved with career exploration. More than 800 articles have been revised and updated since the last edition to reflect accurate, up-to-date career information. Along with revisions and updates to all articles, included here are more than 35 new career articles and more than 100 new photographs. Each article offers expanded career information, sidebars, and other user-friendly features. Called out by graphic icons are the top 10 fastest-growing careers and the top 10 careers that experts predict will add the greatest number of positions through the year 2018. Extensive Online References and On-the-job Interviews More than 2,500 Web sites, selected for inclusion based on the quality of information they provide, are listed in the career articles and refer users to professional associations, government agencies, and other organizations. More than 100 on-the-job interviews ranging from worker profiles to daily routines to workers' comments about their occupation are also included in major career articles. Designed to hold students' attention and relay information effectively, this edition of Encyclopedia of Careers and Vocational Guidance is the ideal starting place for career research. This edition features: Comprehensive overviews of 94 industries More than 750 up-to-date job articles, including more than 35 new articles The latest information on salaries and employment trends On-the-job interviews with professionals More than 800 sidebars, providing additional reading on industry issues and history, useful Web sites, industry jargon, and much more Approximately 500 photographs of people at work, with more than 100 new to this edition Career articles keyed to four different government classification systems Career Guidance section in Volume 1, providing information on interviewing, job hunting, networking, writing résumés, and more A comprehensive job title index in each volume, plus additional indexes in Volume 1 New information on using social networking sites for job-hunting, electronic résumés, and more. Extensive Online References and On-the-job Interviews Volume 1 Volume 1 contains two major sections, Career Guidance and Career Fields, as well as appendixes and indexes. Career Guidance is divided into four parts: Preparing for Your Career—presents information on cho
Author: Dara Moskowitz Grumdahl
Publisher: Ballantine Books
ISBN: 0345517229
Category : Cooking
Languages : en
Pages : 386
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Book Description
Ever been baffled by a wine list, stood perplexed before endless racks of bottles at the liquor store, or ordered an overpriced bottle out of fear of the scathing judgment of a restaurant sommelier? Before she became a James Beard Award—winning food and wine writer, Dara Moskowitz Grumdahl experienced all these things. Now she presents a handy guide that will show you how to stop being overwhelmed and intimidated, how to discover, respect, and enjoy your own personal taste, and how to be whatever kind of wine person you want to be, from budding connoisseur to someone who simply gets wine you like every time you buy a bottle. Refreshingly simple, irreverent, and witty, Drink This explains all the insider stuff that wine critics assume you know. It will teach you how to taste and savor wine, alone, with a friend, or with a group. And perhaps most important, this book gives you the tools to learn the only thing that really matters about wine: namely, figuring out what you like. Grumdahl draws on her own experience and savvy and interviews some of the world’s most renowned critics, winemakers, and chefs, including Robert M. Parker, Jr., Paul Draper, and Thomas Keller, who share their wisdom about everything from pairing food and wine to the inside scoop on what wine scores and reviews really mean. Readers will learn how to master tasting techniques and understand the winemaking process from soil to cellar. Drink This also reveals how to get your money’s worth out of wine without spending all you’ve got. At last there’s a reason for wary wine lovers to raise a glass in celebration. Savor the insider’s viewpoint and straight talk of Drink This, and watch your intimidation of wine transform into well-grounded, unshakeable confidence.
