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Author: Kateryna Abrosymova
Publisher: Kateryna Abrosymova
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 331
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Book Description
Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/
Author: Joice Carrera
Publisher:
ISBN:
Category :
Languages : en
Pages : 118
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Book Description
Land profitable content writing jobs from home and establish a successful career in writing today. Are you scared, confused, and clueless about having a career from home? It's either: You don't know how to start; You think you don't have the skill; You believe online jobs are a scam; You feel that having a thriving business online is impossible; Or all of the above. ______________________________________________________________ Research reveals that freelancers are generally happier and more satisfied with work and leisure. It's not difficult to see why - the work flexibility, financial rewards, and creative control -- just a few perks that most freelancers who work from home take joy in. The freelancing industry has grown significantly over the past decade, and while there are tons of options for freelancers these days, the competition has gotten tougher, too. ______________________________________________________________ A freelance content writing career is one that seems to flourish all the more because of two things: Businesses need content, and Content sells. ______________________________________________________________ This book, Content Writing 101, guides you through the step by step process of building a content writing career from scratch - from finding your why to building your portfolio to landing lucrative online content writing jobs and working with your dream clients - even with ZERO experience. This book is written with you in mind if you are: Clueless about where and how to find online work; An aspiring website content writer who's looking at how to get better at writing and win more contracts; Struggling with content planning and coming up with content ideas; Looking to add SEO marketing as part of your website content writing service. SEO Content Specialist, Joice Carrera, walks you through the best practices in content writing and SEO marketing that will help you: Curate an impressive portfolio even without experience; Create a well-crafted written content that speaks to your ideal reader; Build a client network and carry out projects that interest you; Stand out among the sea of freelance content writers; Start getting paid to write for businesses; Embark on living the life that you want. ______________________________________________________________ Content Writing 101 is a practical guide to help you get started with working online as a content writer, build a business that you love, earn money while working from home, and enjoy time and financial freedom for you and your family. It comes with a content writing workbook that serves as a reflective and actionable guide to help you navigate the process of website content writing step-by-step. It's content writing made easy -- filled with useful and effective content writing practices and advice that could jumpstart your career as a writer. ______________________________________________________________ Pursue content writing online and start getting paid to write for businesses that you care about. Scroll up and hit that "Buy Now" button!
Author: Kateryna Abrosymova
Publisher: Kateryna Abrosymova
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 331
Get Book Here
Book Description
Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/
Author: Alexandra Cavoulacos
Publisher:
ISBN: 0451495675
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
"In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--
Author: Rachel Pastan
Publisher: Houghton Mifflin Harcourt
ISBN: 0151013691
Category : Fiction
Languages : en
Pages : 385
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Book Description
Jane Levitsky is a bright light in the field of 19th-century Russian literature. Seizing her ticket to academic superstardom, she sets in motion a chain of events that will come perilously close to unraveling both her marriage and her career.
Author: Jason R. Rich
Publisher: Entrepreneur Press
ISBN: 1613081227
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
THE FIRST STEP TO A DYNAMIC CAREER You have something in common with Bill Gates, Michael Dell and Ted Turner: None of them graduated from college. If they can make it, you can, too! Don’t settle for a minimum-wage job just because you’re not a college graduate. Try one of these 202 high-paying options. They’re more than jobs—they’re careers. This book helps you: • Define your interests and skills, and figure out what job is perfect for you • Impress recruiters by perfecting resumes, cover letters, applications and interview skills • Choose from 202 opportunities that lead to high income and long-term financial stability • Get the inside scoop on salary ranges, career paths, working conditions and job responsibilities for each opportunity Avoid dead-end jobs. Find the career that’s right for you, and start your new life today!
Author: Steve Gillman
Publisher: John Wiley & Sons
ISBN: 111808571X
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Find creative ways to make money in businesses with little competition Using interviews with unconventional entrepreneurs, the author's own wide-ranging experience with weird jobs, and extensive research, 101 Weird Ways to Make Money reveals unusual, sometimes dirty, yet profitable jobs and businesses. Whether you're looking for a job that suits your independent spirit, or want to start a new business, this unique book shows you moneymaking options you haven't considered. Most of these outside-the-box jobs don't require extensive training, and are also scalable as businesses, allowing you to build on your initial success. Jobs and businesses covered include cricket and maggot farming, environmentally friendly burials, making and selling solar-roasted coffee, daycare services for handicapped children, and many more Each chapter features a "where the money is" section on how to scale-up and be profitable Author writes a popular website and email newsletter on unusual ways to make money Whether you're seeking a new career, an additional revenue stream, or a new business idea, you will want to discover 101 Weird Ways to Make Money.
Author: Lise Cartwright
Publisher: CreateSpace
ISBN: 9781505426328
Category :
Languages : en
Pages : 146
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Book Description
Are you struggling to make ends meet? Are you trying to figure out HOW you're going to make ends meet with the money you're earning? I get it. You want to do everything and find it FRUSTRATING that you don't earn what you are worth and how that then translates into you NOT being able to get everything you want. So what can you do? What options are there? Do you:1. Apply for a personal loan, only to get rejected? 2. Ask for a raise at work, only to be laughed at? 3. Apply to increase your credit card limit, only to overspend it? In this hands-on and step-by-step guide, Lise Cartwright explains how YOU can earn what you're worth and have the things you want by writing ebooks... all WITHOUT having to leave your day job, apply for more credit increases or have embarrassing conversations with your boss! By using examples from her own personal ebook writing experiences and guidance from her mentors, she shows you how you can make an extra $1000 in just 30 days! In This How-To Guide, You'll Be Given:- Step-by-Step Instructions to help you quickly achieve and implement your 'ebook writing side hustle' - Action Checklists that will provide you with a quick re-cap on each step and EXACTLY what you need to do in order to progress forward - A 30-Day Plan to help kick-start your ebook writing side hustle and develop the skills you need to make extra money! The Side Hustle Blueprint series are concisely written with your crazy schedule in mind, and will teach and show you how to get the things you want in life, without you having to sacrifice your social or work life. You'll quickly learn just how easy it is to make an extra $1000 per month! Don't let your fear of rejection and day job commitments stop you from having the financial benefits you deserve... take action, follow the book's steps, and enjoy your new lifestyle and laugh yourself all the way to the bank!
Author: Linda Formichelli
Publisher: Marion Street Press, Inc.
ISBN: 9780966517682
Category : Feature writing
Languages : en
Pages : 210
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Book Description
This text teaches freelance writers how to break into previously attainable markets by eschewing the old way of doing things. It explains that freelancers can negotiate for more money and better terms, without risking their careers.
Author: Lou Adler
Publisher: John Wiley & Sons
ISBN: 1118428706
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Hire with Your Head Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to find the perfect candidate for any position. Lou Adler's Performance-based Hiring is more powerful than ever! "We have chosen Performance-based Hiring because it's a comprehensive process, it's behaviorally grounded, managers and recruiters find it easy to use, and it works." -Marshall Utterson, Director Staffing, AIG Enterprise Services, LLC "Everyone's looking for the perfect means to make effective hiring decisions. A trained interviewer armed with the right tools is the best solution. Performance-based Hiring is a proven methodology to get these results." -John Ganley, Vice President and Chief Talent Officer, Quest Software "Any staffing director that doesn't send all of their people through Performance-based Hiring training is missing out on top talent, plain and simple. This should be the standard throughout the industry." -Dan Hilbert, Recruiting Manager, Valero Energy Corporation "Performance-based Hiring has been the most successful recruitment tool that we have added to our organization over the past few years. In fact, these tools have not only produced amazing outcomes-in terms of selecting the best fit in an extremely tight labor market-but with a level of success among our operations customers that I have rarely seen with other HR products." -Trudy Knoepke-Campbell, Director, Workforce Planning, HealthEast(r) Care System
Author: Lise Cartwright
Publisher: Lise Cartwright
ISBN:
Category : Business & Economics
Languages : en
Pages : 86
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Book Description
Are you struggling to make your money last all the way to the end of the month? Are you trying to figure out HOW you're going to make ends meet with the money you're currently earning? I get it. You want to do everything and find it FRUSTRATING that you don't earn what you are worth and how that then translates into you NOT being able to get everything you want. So what can you do? What options are there? Do you:1. Apply for a personal loan, only to get rejected? 2. Ask for a raise at work, only to be laughed at? 3. Apply to increase your credit card limit, only to overspend it? In this hands-on and step-by-step guide, Lise Cartwright explains how YOU can earn what you're worth and do and have the things you want... WITHOUT having to leave your day job, apply for more credit increases or have embarrassing conversations with your boss. By using examples from her own personal experiences and guidance from her mentors, she shows you how to make an extra $1000 in just 30 days! In This How-To Guide, You'll Be Given:- Step-by-Step Instructions to help you quickly achieve and implement your 'side hustle' - Action Checklists that will provide you with a quick re-cap on each step and show you EXACTLY what you need to do in order to progress forward and make money work for you - A 30-Day Plan to help kick-start your side hustle idea and develop the skills you need to make extra money! The Side Hustle Blueprint is concisely written with your crazy schedule in mind, and it will teach and show you how to get the things you want in life, without you having to sacrifice your social or work life. You'll quickly learn just how easy it is to make an extra $1000 per month! Don’t let your fear of rejection and day job commitments stop you from having the financial benefits you deserve… take action, follow the book’s steps, and enjoy your new lifestyle and laugh yourself all the way to the bank.
