How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE

How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE PDF Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071808639
Category : Business & Economics
Languages : en
Pages : 596

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Book Description
THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual The Tao of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Born to Blog Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE

How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE PDF Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071808639
Category : Business & Economics
Languages : en
Pages : 596

Get Book

Book Description
THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual The Tao of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Born to Blog Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

Social Media Marketing & Personal Branding

Social Media Marketing & Personal Branding PDF Author: Joshua Reach
Publisher: Brock Way
ISBN: 9780648557692
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
Social Media Marketing & Personal Branding: 2 in 1 Bundle Marketing Through: Instagram, Facebook, YouTube, Twitter, Pinterest and LinkedIn. Branding Through: Blogging, SEO, Instagram & Facebook Advertising, Email Marketing and Affiliate Marketing. Are you ready to take your Social Media Accounts to the next level for your Business or Personal Brand? Are you dying to get your brand out there but have no idea how? If so, keep reading... Networking online is key when it comes to building an online business. And what's a better place to market and advertise when people are spending over 2 hours PLUS on Social Media! And Building a Brand is one of the most powerful businesses you can build because NO ONE can take it from you. Essentially it's yours and as long as you build it the right way and create trust, like I teach, you will influence your audience... Forever. Your business, brand, product or service has the ability to reach millions just by following the simple steps in this book. Here Is What You'll learn About... 3 reasons why you MUST go worldwide 1 2019 secret strategy that NO ONE knows about 11 ways to create a product or business launch How to do your customer research to fast track your success 7 hacks towards using your competition for your benefit 1 non-social media Type of marketing that everyone has forgotten about that you can take insane advantage of Tools and softwares to make your job easier when marketing on social media Why social media competition is your best friend 5 mindset hacks to become a true entrepreneur and influence the world 6 tips that no one has told you that will fast track the success of your brand Why blogging is one of the most important steps towards building a Brand 1 Strategy that Entrepreneurs seem to forget about that could be the most important one How to utilize Search Engine Optimization (SEO) Properly so your audience can find you A 7-step process towards marketing your brand properly 4 Step plan towards setting up powerful Facebook Ads 5 Secret marketing tips to use in order to gain a massive audience from Instagram 3 ways to scale your YouTube channel FAST How to sell products through your Brand without being the guy trying to 'sell stuff' Social media and Online business is the new world. Don't fall behind and take advantage of how easy it actually is to grow your social media presence for what ever it may be in your business! The best time to plant and organise your social media accounts properly was 5 years ago, the second best time is NOW! Purchase Your Copy Today!

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) PDF Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071769501
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

OF SCHOOL AND WOMEN

OF SCHOOL AND WOMEN PDF Author: D. S. Marquis
Publisher: Booklocker.com
ISBN: 9781647196509
Category :
Languages : en
Pages : 412

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Book Description
A mix of grit and vulnerability, Lynette Autry and Marie Martinez strike out on their own in Florida's capital city to reinvent themselves, when a late-night serendipitous meeting sparks their unlikely friendship. Are their past choices indicative of their future? Or are their reckless lifestyles behind them? Guys and grades, sex and drugs, money and love. Will they find their way through it all? Socializing in person is their norm. They can't rely on electronic communication to make friends or find jobs, so these two first generation college women show up, leaving their tumultuous pasts behind in search of new career opportunities. Lynette Autry, on the brink of a new life, moves into the projects, registers for school, and finds a job bartending at the airport. Balancing it all drives her to despondency, until a late-night serendipitous meeting with nurse and pre-med student, Marie Martinez, whose friendliness is contagious. Youthful follies ensue. Marie falls prey to a too-good-for-true-opportunity. And together with Dillan, a piano playing aircraft mechanic and Fr. Juan, a Catholic parish diaconate, they become part of the spirit of a larger community, when adversity changes to resilience. And helping each other, laughter, love, and self-acceptance prevail. This near-miss story is a testimony to the idiom, If you can't be good, be careful. And to the cultures of college campuses, new adults, airlines, restaurants, bars, drugs, survivors, nonconformists, scamming, females, individuality, the 80's, disabled learners, Catholics, Latinos, Caucasians, Liberals, and to the declaration of reinventing yourself. A candidly insightful nonfiction narrative told with curiosity and understanding about the power of helping each other, Of School and Women is based on Marquis' experiences during her early twenties from 1985-1987, when she lived at the Alumni Village housing project, attended Florida State University, and bartended at the Tallahassee Airport Lounge.

The B2B Social Media Book

The B2B Social Media Book PDF Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Naked Soul

Naked Soul PDF Author: Salil Jha
Publisher:
ISBN: 9780692265291
Category :
Languages : en
Pages : 172

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Book Description
"Naked Soul: The Erotic Love Poems" is an extraordinary storytelling in the form of erotic love poetry, speaking directly to the reader's heart through sensations that course throughout the body. This powerful collection of erotic and sensual love poems celebrates the erotic spirit in all its forms -- from intense passionate sexual desire to seductive victory. There are love poems for every mood and sentimental feeling, for every phase of love you are experiencing whether you are with a partner or not. Read it slowly. Read a poem at a time, or two-or all at once-but give it time to sink into your heart. Read them again. Visualize. Let the poem show you what may be lying dormant in your own heart. Any poetry lover who loves deep symbolism, storytelling and musing over deep verses will find this book very touching. No matter which phase of love you are growing in currently, this book will serve to sail you further towards the endless ocean of love.

Influence Marketing

Influence Marketing PDF Author: Danny Brown
Publisher: Que Publishing
ISBN: 0133391647
Category : Business & Economics
Languages : en
Pages : 279

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Book Description
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Presentation Zen

Presentation Zen PDF Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Platform

Platform PDF Author: Michael Hyatt
Publisher: Thomas Nelson Inc
ISBN: 159555503X
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

The Coaching Habit

The Coaching Habit PDF Author: Michael Bungay Stanier
Publisher: Box of Crayons Press
ISBN: 0978440749
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
Coaching is an essential skill for leaders. But for most busy, overworked managers, coaching employees is done badly, or not at all. They're just too busy, and it's too hard to change. But what if managers could coach their people in 10 minutes or less? In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Coaching is an art and it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer, or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. It can also mean unlearning our ''fix it'' habits. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And, he guides us through the tricky part - how to take this new information and turn it into habits and a daily practice. -Brené Brown, author of Rising Strong and Daring Greatly Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how---by saying less and asking more--you can develop coaching methods that produce great results. - Get straight to the point in any conversation with The Kickstart Question - Stay on track during any interaction with The AWE Question - Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question - Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question - Finally, ensure others find your coaching as beneficial as you do with The Learning Question A fresh, innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Dynamic question-and-answer sections help identify old habits and kick-start new behaviour, making sure you get the most out of all seven chapters. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great.