Author: DAVID SANDUA
Publisher: David Sandua
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
Book Description
The book presents a groundbreaking exploration of how OpenAI's ChatGPT can transform sales and marketing strategies in the digital age. It dives into the functionality of ChatGPT, an advanced chatbot that simulates human conversations, highlighting its potential to revolutionize customer-business interaction. ChatGPT is introduced, explaining its artificial intelligence and deep learning capabilities, as well as its limitations. This balanced theoretical foundation sets the stage for understanding its practical application in the business world. The book focuses on the application of ChatGPT in business. It examines varied use cases, such as virtual assistance, content generation, customer service and marketing. These examples demonstrate how ChatGPT can automate and personalize interactions, improving operational efficiency. Its use in managing customer inquiries and implementing personalized marketing strategies is emphasized. A highlight is how to monetize ChatGPT. Strategies for individuals and businesses to generate revenue are presented, showing how ChatGPT can create unique customer experiences and offer innovative solutions. The book also addresses the importance of specialization and developing a unique selling point, highlighting how ChatGPT can help businesses stand out in a saturated market. It discusses personalization and niche targeting as key factors for commercial success. It is a valuable guide to understanding and applying artificial intelligence in business. It provides a detailed perspective on how ChatGPT capabilities can be exploited to improve sales, customer satisfaction and operational efficiency, making it essential reading for entrepreneurs, marketers and business leaders. With its focus on practical applications and monetization, this book is an indispensable tool for navigating and leveraging AI in the commercial arena.
HOW TO IMPROVE YOUR SALES WITH CHATGPT
Author: DAVID SANDUA
Publisher: David Sandua
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
Book Description
The book presents a groundbreaking exploration of how OpenAI's ChatGPT can transform sales and marketing strategies in the digital age. It dives into the functionality of ChatGPT, an advanced chatbot that simulates human conversations, highlighting its potential to revolutionize customer-business interaction. ChatGPT is introduced, explaining its artificial intelligence and deep learning capabilities, as well as its limitations. This balanced theoretical foundation sets the stage for understanding its practical application in the business world. The book focuses on the application of ChatGPT in business. It examines varied use cases, such as virtual assistance, content generation, customer service and marketing. These examples demonstrate how ChatGPT can automate and personalize interactions, improving operational efficiency. Its use in managing customer inquiries and implementing personalized marketing strategies is emphasized. A highlight is how to monetize ChatGPT. Strategies for individuals and businesses to generate revenue are presented, showing how ChatGPT can create unique customer experiences and offer innovative solutions. The book also addresses the importance of specialization and developing a unique selling point, highlighting how ChatGPT can help businesses stand out in a saturated market. It discusses personalization and niche targeting as key factors for commercial success. It is a valuable guide to understanding and applying artificial intelligence in business. It provides a detailed perspective on how ChatGPT capabilities can be exploited to improve sales, customer satisfaction and operational efficiency, making it essential reading for entrepreneurs, marketers and business leaders. With its focus on practical applications and monetization, this book is an indispensable tool for navigating and leveraging AI in the commercial arena.
Publisher: David Sandua
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
Book Description
The book presents a groundbreaking exploration of how OpenAI's ChatGPT can transform sales and marketing strategies in the digital age. It dives into the functionality of ChatGPT, an advanced chatbot that simulates human conversations, highlighting its potential to revolutionize customer-business interaction. ChatGPT is introduced, explaining its artificial intelligence and deep learning capabilities, as well as its limitations. This balanced theoretical foundation sets the stage for understanding its practical application in the business world. The book focuses on the application of ChatGPT in business. It examines varied use cases, such as virtual assistance, content generation, customer service and marketing. These examples demonstrate how ChatGPT can automate and personalize interactions, improving operational efficiency. Its use in managing customer inquiries and implementing personalized marketing strategies is emphasized. A highlight is how to monetize ChatGPT. Strategies for individuals and businesses to generate revenue are presented, showing how ChatGPT can create unique customer experiences and offer innovative solutions. The book also addresses the importance of specialization and developing a unique selling point, highlighting how ChatGPT can help businesses stand out in a saturated market. It discusses personalization and niche targeting as key factors for commercial success. It is a valuable guide to understanding and applying artificial intelligence in business. It provides a detailed perspective on how ChatGPT capabilities can be exploited to improve sales, customer satisfaction and operational efficiency, making it essential reading for entrepreneurs, marketers and business leaders. With its focus on practical applications and monetization, this book is an indispensable tool for navigating and leveraging AI in the commercial arena.
Tech-Powered Sales
Author: Justin Michael
Publisher: HarperCollins Leadership
ISBN: 1400226538
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results. In Tech-Powered Sales, Michael and Hughes share helpful advice that:? Reveal the techniques that enable you to break through with difficult to reach buyers Teach you how sales technologies can be employed for maximum benefit by raising your TQ Enable you to make the jump from being a beginner to a superuser within your sales team Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you!
Publisher: HarperCollins Leadership
ISBN: 1400226538
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results. In Tech-Powered Sales, Michael and Hughes share helpful advice that:? Reveal the techniques that enable you to break through with difficult to reach buyers Teach you how sales technologies can be employed for maximum benefit by raising your TQ Enable you to make the jump from being a beginner to a superuser within your sales team Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you!
Youtility
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Eliminate Your Competition
Author: Sean O'Shaughnessey
Publisher:
ISBN: 9780692111925
Category :
Languages : en
Pages : 298
Book Description
Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.
Publisher:
ISBN: 9780692111925
Category :
Languages : en
Pages : 298
Book Description
Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.
How To Grow Business With ChatGPT
Author: Vijay Gupta
Publisher: eInitial Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 27
Book Description
"ChatGPT-Driven Growth" unveils a comprehensive guide for leveraging artificial intelligence, particularly ChatGPT, to propel business expansion and enhance customer engagement. The book illuminates the transformative power of ChatGPT, an advanced language generation model, in modern business strategies. The book commences by providing a foundational understanding of AI and its rapid integration into diverse industries. It delves into the significance of AI in driving efficiency, accuracy, and innovation within businesses. Emphasizing ChatGPT's capabilities, the narrative explores its ability to process, generate, and comprehend human-like language. Understanding the vital role of customer interaction, the book presents a roadmap for utilizing ChatGPT to optimize customer service. Through personalized and automated responses, ChatGPT enhances customer satisfaction and fosters long-term relationships. Techniques to design conversational experiences that resonate with the target audience are detailed, ensuring businesses create value-driven interactions. Furthermore, "ChatGPT-Driven Growth" elucidates the potential of ChatGPT in market research and data analysis. Leveraging AI for market insights and trend forecasting aids in strategic decision-making, enabling businesses to stay ahead of the competition. The book provides practical steps and tools for effectively utilizing ChatGPT to process vast amounts of data and extract actionable intelligence. Incorporating AI in marketing strategies is a key focus, revealing how ChatGPT can revolutionize advertising and content creation. The book explores methods to craft compelling, personalized marketing content that resonates with diverse audiences, resulting in increased customer engagement and higher conversion rates. Addressing concerns about data privacy and ethical AI usage, the book stresses the importance of responsible AI deployment. It educates businesses on ethical practices and regulatory compliance to ensure the ethical and lawful use of ChatGPT in their operations. In conclusion, "ChatGPT-Driven Growth" offers an insightful journey into harnessing the potential of ChatGPT to drive business growth. Whether a startup or an established enterprise, this book equips business leaders, marketers, and entrepreneurs with the knowledge and tools to maximize their business potential through AI-powered strategies, ultimately fostering innovation and success in the rapidly evolving business landscape.
Publisher: eInitial Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 27
Book Description
"ChatGPT-Driven Growth" unveils a comprehensive guide for leveraging artificial intelligence, particularly ChatGPT, to propel business expansion and enhance customer engagement. The book illuminates the transformative power of ChatGPT, an advanced language generation model, in modern business strategies. The book commences by providing a foundational understanding of AI and its rapid integration into diverse industries. It delves into the significance of AI in driving efficiency, accuracy, and innovation within businesses. Emphasizing ChatGPT's capabilities, the narrative explores its ability to process, generate, and comprehend human-like language. Understanding the vital role of customer interaction, the book presents a roadmap for utilizing ChatGPT to optimize customer service. Through personalized and automated responses, ChatGPT enhances customer satisfaction and fosters long-term relationships. Techniques to design conversational experiences that resonate with the target audience are detailed, ensuring businesses create value-driven interactions. Furthermore, "ChatGPT-Driven Growth" elucidates the potential of ChatGPT in market research and data analysis. Leveraging AI for market insights and trend forecasting aids in strategic decision-making, enabling businesses to stay ahead of the competition. The book provides practical steps and tools for effectively utilizing ChatGPT to process vast amounts of data and extract actionable intelligence. Incorporating AI in marketing strategies is a key focus, revealing how ChatGPT can revolutionize advertising and content creation. The book explores methods to craft compelling, personalized marketing content that resonates with diverse audiences, resulting in increased customer engagement and higher conversion rates. Addressing concerns about data privacy and ethical AI usage, the book stresses the importance of responsible AI deployment. It educates businesses on ethical practices and regulatory compliance to ensure the ethical and lawful use of ChatGPT in their operations. In conclusion, "ChatGPT-Driven Growth" offers an insightful journey into harnessing the potential of ChatGPT to drive business growth. Whether a startup or an established enterprise, this book equips business leaders, marketers, and entrepreneurs with the knowledge and tools to maximize their business potential through AI-powered strategies, ultimately fostering innovation and success in the rapidly evolving business landscape.
How to Double Your Sales
Author: Bruce King
Publisher: Pearson UK
ISBN: 0273745077
Category : Business & Economics
Languages : en
Pages : 195
Book Description
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success. Key features of How to Double your sales include: An 8-week plan with action points and exercises to build your sales skills week by week Template scripts you can customise and use to win new prospects, overcome objections and close sales How to use tried-and-tested NLP techniques to programme your mind for sales success Why you may never need to cold call again How to cold call and set appointments when you have to Stress-free techniques for handling objections The 13 best closes Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management
Publisher: Pearson UK
ISBN: 0273745077
Category : Business & Economics
Languages : en
Pages : 195
Book Description
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success. Key features of How to Double your sales include: An 8-week plan with action points and exercises to build your sales skills week by week Template scripts you can customise and use to win new prospects, overcome objections and close sales How to use tried-and-tested NLP techniques to programme your mind for sales success Why you may never need to cold call again How to cold call and set appointments when you have to Stress-free techniques for handling objections The 13 best closes Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management
How to Make Money Online Using ChatGPT
Author: GURMEET SINGH DANG
Publisher: GURMEETWEB TECHNICAL LABS
ISBN: 9359753432
Category : Computers
Languages : en
Pages : 330
Book Description
"How to Make Money Online Using ChatGPT" eBook is also copyrighted by the Copyright department. This book contains over 25 chapters filled with powerful insights on how you can use ChatGPT to start earning money online. You'll also explore various related fields that can help expand your online income opportunities. Discover the secrets to generating online income with the revolutionary power of ChatGPT! In "How to Make Money Online Using ChatGPT," you'll explore innovative strategies and practical steps to harness AI technology for financial success. This comprehensive guide covers everything you need to know, from understanding and setting up ChatGPT to creating engaging content and automating customer interactions. Learn how to write and publish e-books, enhance customer support, and develop personalized marketing campaigns that convert prospects into loyal customers. Delve into educational opportunities by developing webinars and online courses, and offer AI-powered consulting and coaching services. Explore advanced applications of ChatGPT in e-commerce, boosting your online store’s efficiency and sales, and managing investments with AI-driven financial advice. Gain insights from real-life success stories of entrepreneurs who have achieved remarkable results by leveraging ChatGPT. Stay ahead with the latest trends and prepare for future advancements in AI that can impact your online business. Understand the ethical and legal considerations to ensure responsible AI use and compliance with legal standards. Whether you're an entrepreneur, freelancer, or someone looking to create additional income streams, "How to Make Money Online Using ChatGPT" provides the essential tools and knowledge to achieve financial freedom. Embrace the future of AI and transform your online business with this ultimate guide to leveraging ChatGPT for success.
Publisher: GURMEETWEB TECHNICAL LABS
ISBN: 9359753432
Category : Computers
Languages : en
Pages : 330
Book Description
"How to Make Money Online Using ChatGPT" eBook is also copyrighted by the Copyright department. This book contains over 25 chapters filled with powerful insights on how you can use ChatGPT to start earning money online. You'll also explore various related fields that can help expand your online income opportunities. Discover the secrets to generating online income with the revolutionary power of ChatGPT! In "How to Make Money Online Using ChatGPT," you'll explore innovative strategies and practical steps to harness AI technology for financial success. This comprehensive guide covers everything you need to know, from understanding and setting up ChatGPT to creating engaging content and automating customer interactions. Learn how to write and publish e-books, enhance customer support, and develop personalized marketing campaigns that convert prospects into loyal customers. Delve into educational opportunities by developing webinars and online courses, and offer AI-powered consulting and coaching services. Explore advanced applications of ChatGPT in e-commerce, boosting your online store’s efficiency and sales, and managing investments with AI-driven financial advice. Gain insights from real-life success stories of entrepreneurs who have achieved remarkable results by leveraging ChatGPT. Stay ahead with the latest trends and prepare for future advancements in AI that can impact your online business. Understand the ethical and legal considerations to ensure responsible AI use and compliance with legal standards. Whether you're an entrepreneur, freelancer, or someone looking to create additional income streams, "How to Make Money Online Using ChatGPT" provides the essential tools and knowledge to achieve financial freedom. Embrace the future of AI and transform your online business with this ultimate guide to leveraging ChatGPT for success.
Unlock AI Wealth: How to Turn ChatGPT Into a Money-Making Machine
Author: Esther Odejimi
Publisher: Esther Odejimi
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 175
Book Description
In "Unlock AI Wealth: How to Turn ChatGPT Into a Money-Making Machine", you'll discover the game-changing strategies to monetize ChatGPT, even if you’re starting from scratch. Whether you're a freelancer, entrepreneur, or simply looking for a new income stream, this book gives you step-by-step guidance on how to leverage AI to generate substantial profits. From creating digital products and offering freelance services to affiliate marketing and e-commerce, you’ll learn how to use ChatGPT to streamline tasks, create valuable content, and automate processes. This comprehensive guide reveals actionable tips and practical examples on: How to Sell Courses and Digital Products with ChatGPT's help. Offering Translation, Writing, or Design Services using AI tools. Generating Passive Income through affiliate marketing and print-on-demand. Building a Thriving Freelance Business without needing advanced skills. Creating and Selling Physical Products with eCommerce, and this is so easy to do. There are other many ways to make money online with ChatGPT AI in 2024 and beyond in this book. You don’t need prior experience or technical expertise—just follow the proven methods in this book, and you’ll soon be on your way to earning online. Whether you're looking for a side hustle or a full-time venture, this book will give you the tools and insights to turn ChatGPT into your personal AI money-maker. Give this book a trial today and you won't regret getting a copy.
Publisher: Esther Odejimi
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 175
Book Description
In "Unlock AI Wealth: How to Turn ChatGPT Into a Money-Making Machine", you'll discover the game-changing strategies to monetize ChatGPT, even if you’re starting from scratch. Whether you're a freelancer, entrepreneur, or simply looking for a new income stream, this book gives you step-by-step guidance on how to leverage AI to generate substantial profits. From creating digital products and offering freelance services to affiliate marketing and e-commerce, you’ll learn how to use ChatGPT to streamline tasks, create valuable content, and automate processes. This comprehensive guide reveals actionable tips and practical examples on: How to Sell Courses and Digital Products with ChatGPT's help. Offering Translation, Writing, or Design Services using AI tools. Generating Passive Income through affiliate marketing and print-on-demand. Building a Thriving Freelance Business without needing advanced skills. Creating and Selling Physical Products with eCommerce, and this is so easy to do. There are other many ways to make money online with ChatGPT AI in 2024 and beyond in this book. You don’t need prior experience or technical expertise—just follow the proven methods in this book, and you’ll soon be on your way to earning online. Whether you're looking for a side hustle or a full-time venture, this book will give you the tools and insights to turn ChatGPT into your personal AI money-maker. Give this book a trial today and you won't regret getting a copy.
How to Write Books with ChatGPT and Make Money
Author: Martín Arellano
Publisher: Martín Arellano
ISBN:
Category : Computers
Languages : en
Pages : 116
Book Description
Publisher: Martín Arellano
ISBN:
Category : Computers
Languages : en
Pages : 116
Book Description
Saleshood
Author: Elay Cohen
Publisher: Greenleaf Book Group
ISBN: 1626340501
Category : Business & Economics
Languages : en
Pages : 250
Book Description
A playbook that empowers sales managers to think like CEOs and act like entrepreneurs At Salesforce.com, Elay Cohen created and executed the sales productivity programs that accelerated the company’s growth to a $3 billion–plus enterprise. The innovation delivered over these years by Elay and his team resulted in unprecedented sales productivity excellence. Based on that experience, Elay embarked on a journey to help every company in the world grow like Salesforce.com. After working with many organizations and further reflecting on his time at Salesforce.com, it became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Empowering sales managers to own and execute their own sales programs, as entrepreneurs would, became the focus of this book and his technology company. First-line sales managers are the backbone of every sales organization. They make it happen. They’re where the rubber meets the road in pipeline generation, revenue growth, and customer success. These sales managers serve as the voice of salespeople to organizations, and as the organizational voice back to salespeople. In this accessible guide, Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.
Publisher: Greenleaf Book Group
ISBN: 1626340501
Category : Business & Economics
Languages : en
Pages : 250
Book Description
A playbook that empowers sales managers to think like CEOs and act like entrepreneurs At Salesforce.com, Elay Cohen created and executed the sales productivity programs that accelerated the company’s growth to a $3 billion–plus enterprise. The innovation delivered over these years by Elay and his team resulted in unprecedented sales productivity excellence. Based on that experience, Elay embarked on a journey to help every company in the world grow like Salesforce.com. After working with many organizations and further reflecting on his time at Salesforce.com, it became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Empowering sales managers to own and execute their own sales programs, as entrepreneurs would, became the focus of this book and his technology company. First-line sales managers are the backbone of every sales organization. They make it happen. They’re where the rubber meets the road in pipeline generation, revenue growth, and customer success. These sales managers serve as the voice of salespeople to organizations, and as the organizational voice back to salespeople. In this accessible guide, Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.