Author: Christopher Phelps
Publisher:
ISBN: 9780692788097
Category :
Languages : en
Pages : 108
Book Description
GET MORE NEW PATIENTSAfter reading you will know:-How to break free from the 3 major tensions facing private practice-How to increase new ideal patient flow-How to market to the virtually untouched fee-for-service market-How to find the freedom and financial stability in your dental practice you never thought possibleNew patients are the life blood and catalyst for growth for any dental practice. Then why is it that when I talk to Dentists all over the country, the vast majority are having trouble finding and getting new patients in the door? To compensate, more and more Dentists are signing up with dental insurance plans in the hope that this will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups areleveraging their size and power in negotiating higher reimbursements for themselves while reimbursement rates for the solo practitioner keep getting less and less.What are we as a group to do?For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor. That's why I wrote this book. It identifies what that hurdle to getting these patients inthe door is, as well as provides you a solution to the problem that over a two year period, allowed me to add over $1,400,000 in revenue to my practice. It helped get me out of the dental insurance business and I know it can do the same for you!
How to Grow Your Dental Membership Plan
Author: Christopher Phelps
Publisher:
ISBN: 9780692788097
Category :
Languages : en
Pages : 108
Book Description
GET MORE NEW PATIENTSAfter reading you will know:-How to break free from the 3 major tensions facing private practice-How to increase new ideal patient flow-How to market to the virtually untouched fee-for-service market-How to find the freedom and financial stability in your dental practice you never thought possibleNew patients are the life blood and catalyst for growth for any dental practice. Then why is it that when I talk to Dentists all over the country, the vast majority are having trouble finding and getting new patients in the door? To compensate, more and more Dentists are signing up with dental insurance plans in the hope that this will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups areleveraging their size and power in negotiating higher reimbursements for themselves while reimbursement rates for the solo practitioner keep getting less and less.What are we as a group to do?For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor. That's why I wrote this book. It identifies what that hurdle to getting these patients inthe door is, as well as provides you a solution to the problem that over a two year period, allowed me to add over $1,400,000 in revenue to my practice. It helped get me out of the dental insurance business and I know it can do the same for you!
Publisher:
ISBN: 9780692788097
Category :
Languages : en
Pages : 108
Book Description
GET MORE NEW PATIENTSAfter reading you will know:-How to break free from the 3 major tensions facing private practice-How to increase new ideal patient flow-How to market to the virtually untouched fee-for-service market-How to find the freedom and financial stability in your dental practice you never thought possibleNew patients are the life blood and catalyst for growth for any dental practice. Then why is it that when I talk to Dentists all over the country, the vast majority are having trouble finding and getting new patients in the door? To compensate, more and more Dentists are signing up with dental insurance plans in the hope that this will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups areleveraging their size and power in negotiating higher reimbursements for themselves while reimbursement rates for the solo practitioner keep getting less and less.What are we as a group to do?For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor. That's why I wrote this book. It identifies what that hurdle to getting these patients inthe door is, as well as provides you a solution to the problem that over a two year period, allowed me to add over $1,400,000 in revenue to my practice. It helped get me out of the dental insurance business and I know it can do the same for you!
How To Grow Your Dental Practice In The New Economy
Author: John Cotton
Publisher: Advantage Media Group
ISBN: 1599324857
Category : Business & Economics
Languages : en
Pages : 128
Book Description
WANT TO GROW YOUR PRACTICE IN THE NEW ECONOMY? Examine what you are doing today and diagnose the best treatment for your practice moving forward. You know the Great Recession created big problems for many dentists. It exposed dental practices to inefficient and ineffective processes, protocols and skills that suppressed production growth. The problem areas, primarily, are: No-shows and cancellations, fewer new patients and referrals, and fewer cases completed There is no leeway in today's dental practices for operational inefficiencies. Inside these pages, you'll discover the 5 key strategies to predictable, significant and sustainable results! 1. HOW to create consistently exceptional Patient Experiences 2. WHY a Strategic Plan is a “must have” to predict your future 3. HOW to Fill-the-Schedule and keep it full 4. CASE Completion, not case acceptance: the magic wand to big increases in production 5. HOW to Lead your team to Performance, instead of managing work.
Publisher: Advantage Media Group
ISBN: 1599324857
Category : Business & Economics
Languages : en
Pages : 128
Book Description
WANT TO GROW YOUR PRACTICE IN THE NEW ECONOMY? Examine what you are doing today and diagnose the best treatment for your practice moving forward. You know the Great Recession created big problems for many dentists. It exposed dental practices to inefficient and ineffective processes, protocols and skills that suppressed production growth. The problem areas, primarily, are: No-shows and cancellations, fewer new patients and referrals, and fewer cases completed There is no leeway in today's dental practices for operational inefficiencies. Inside these pages, you'll discover the 5 key strategies to predictable, significant and sustainable results! 1. HOW to create consistently exceptional Patient Experiences 2. WHY a Strategic Plan is a “must have” to predict your future 3. HOW to Fill-the-Schedule and keep it full 4. CASE Completion, not case acceptance: the magic wand to big increases in production 5. HOW to Lead your team to Performance, instead of managing work.
Growing Your Dental Business
Author: Penny Reed
Publisher:
ISBN: 9781941870228
Category :
Languages : en
Pages : 166
Book Description
In dental school, you had a big dream for your career and future practice. If your dream has been derailed or you are feeling unfulfilled, Growing Your Dental Business will reveal five keys to growth, including how you can: Increase your new patient load Increase your active patients Increase your case acceptance ratios Increase office efficiency Increase hygiene membership If you feel like you have hit the wall, find out what others have done to move past obstacles and get the results they were looking for. Learn, apply the steps in this book, and maximize your results."
Publisher:
ISBN: 9781941870228
Category :
Languages : en
Pages : 166
Book Description
In dental school, you had a big dream for your career and future practice. If your dream has been derailed or you are feeling unfulfilled, Growing Your Dental Business will reveal five keys to growth, including how you can: Increase your new patient load Increase your active patients Increase your case acceptance ratios Increase office efficiency Increase hygiene membership If you feel like you have hit the wall, find out what others have done to move past obstacles and get the results they were looking for. Learn, apply the steps in this book, and maximize your results."
The Automatic Customer
Author: John Warrillow
Publisher: Penguin
ISBN: 159184746X
Category : Business & Economics
Languages : en
Pages : 226
Book Description
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
Publisher: Penguin
ISBN: 159184746X
Category : Business & Economics
Languages : en
Pages : 226
Book Description
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
The Practice Whisperer
Author: Travis Campbell
Publisher:
ISBN: 9781948484671
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Dr. Campbell shares how to develop a successful dental practice, decrease stress, and restore passion for the field.
Publisher:
ISBN: 9781948484671
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Dr. Campbell shares how to develop a successful dental practice, decrease stress, and restore passion for the field.
Practical Practice Solutions in Dentistry
Author: Sheri B. Doniger, DDS
Publisher: PMPH USA
ISBN: 1607959399
Category : Medical
Languages : en
Pages : 250
Book Description
Practical Practice Solutions in Dentistry: Building Your Successful Future provides a broad overview of how to start a business and be successful. With contributions from industry experts sharing real-life lessons learned in the management of dentistry offices, this volume delivers a comprehensive practice management resource. The editor, Dr. Sheri B. Doniger, set a course to collect expert advice on basic and complex concepts for dentists starting out as small business owners. The chapter contributors provide readers with dental industry voices sharing information from a first-hand viewpoint. Chapters offer strategies for business topics such as negotiating leases, hiring and team training, and billing and dental coding.
Publisher: PMPH USA
ISBN: 1607959399
Category : Medical
Languages : en
Pages : 250
Book Description
Practical Practice Solutions in Dentistry: Building Your Successful Future provides a broad overview of how to start a business and be successful. With contributions from industry experts sharing real-life lessons learned in the management of dentistry offices, this volume delivers a comprehensive practice management resource. The editor, Dr. Sheri B. Doniger, set a course to collect expert advice on basic and complex concepts for dentists starting out as small business owners. The chapter contributors provide readers with dental industry voices sharing information from a first-hand viewpoint. Chapters offer strategies for business topics such as negotiating leases, hiring and team training, and billing and dental coding.
Dental Practice Transition
Author: David G. Dunning
Publisher: John Wiley & Sons
ISBN: 1119119464
Category : Medical
Languages : en
Pages : 528
Book Description
Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations
Publisher: John Wiley & Sons
ISBN: 1119119464
Category : Medical
Languages : en
Pages : 528
Book Description
Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations
Dentistry's Business Secrets
Author: Edward M. Logan, DDS
Publisher: Author House
ISBN: 145202572X
Category : Education
Languages : en
Pages : 463
Book Description
Rave reviews for Dentistry's Business Secrets! “Dentistry’s Business Secrets by Dr. Ed Logan is a gift to dentistry. If you are a struggling or brand new practice, this book just might be the inspiration you need to help turn things around!” Howard Farran DDS, MBA, MAGD Founder and CEO, DentalTown Magazine and DentalTown.com “In a well written and easily understood book, Dr. Ed Logan has answered in a practical way many of the most important questions about dental practice. The information in the book will be valuable to practitioners of all ages.” Gordon Christensen, DDS, MSD, PhD Founder and Director of Practical Clinical Courses (PCC) “If you are a dentist who is ready to seriously grow your practice, Dentistry’s Business Secrets will certainly help you reach your goals! Written by a real dentist who has “been there and done that,” we consider this book a MUST READ for anyone in our profession! Dr. David Madow Dr. Richard Madow “The Madow Brothers,” Co-founders, The Madow Group, Creating Success for Dentists since 1989! “Finally! A book that gives step by step instructions for operating an effective and efficient dental practice. Whether you are a brand new dentist or a seasoned dental professional, the systems outlined in this book will not only help you become more profitable, but will actually make your chosen profession more enjoyable. Don’t just read this book, but implement the systems outlined in it and enjoy the success that follows. This book is a must read for every dental professional!” Larry Mathis, CFP® Author, Bridging the Financial Gap for Dentists “Ed Logan is a great business person who happens to be a dentist, and therein lies his value to us as his readers. Dentistry’s Business Secrets is a game plan for turning your dental practice into a thriving business. One of the best practice development investments you will ever make!” Eric Herrenkohl President of Herrenkohl Consulting Whether you are a new dentist opening your first practice or an experienced dentist looking to take your current practice to the next level, Dr. Edward Logan's new book on dental practice growth will help you achieve your goals. Written by a dentist for dentists, Dentistry's Business Secrets reveals the vital business truths Dr. Logan perfected while growing three successful dental practices from scratch. If you desire to maximize your practice value in the most efficient manner possible, then Dentistry's Business Secrets is your A to Z guide to success. Uncover the essential truths not taught in dental school and watch your practice life become less stressful, more predictable, more enjoyable and more profitable!
Publisher: Author House
ISBN: 145202572X
Category : Education
Languages : en
Pages : 463
Book Description
Rave reviews for Dentistry's Business Secrets! “Dentistry’s Business Secrets by Dr. Ed Logan is a gift to dentistry. If you are a struggling or brand new practice, this book just might be the inspiration you need to help turn things around!” Howard Farran DDS, MBA, MAGD Founder and CEO, DentalTown Magazine and DentalTown.com “In a well written and easily understood book, Dr. Ed Logan has answered in a practical way many of the most important questions about dental practice. The information in the book will be valuable to practitioners of all ages.” Gordon Christensen, DDS, MSD, PhD Founder and Director of Practical Clinical Courses (PCC) “If you are a dentist who is ready to seriously grow your practice, Dentistry’s Business Secrets will certainly help you reach your goals! Written by a real dentist who has “been there and done that,” we consider this book a MUST READ for anyone in our profession! Dr. David Madow Dr. Richard Madow “The Madow Brothers,” Co-founders, The Madow Group, Creating Success for Dentists since 1989! “Finally! A book that gives step by step instructions for operating an effective and efficient dental practice. Whether you are a brand new dentist or a seasoned dental professional, the systems outlined in this book will not only help you become more profitable, but will actually make your chosen profession more enjoyable. Don’t just read this book, but implement the systems outlined in it and enjoy the success that follows. This book is a must read for every dental professional!” Larry Mathis, CFP® Author, Bridging the Financial Gap for Dentists “Ed Logan is a great business person who happens to be a dentist, and therein lies his value to us as his readers. Dentistry’s Business Secrets is a game plan for turning your dental practice into a thriving business. One of the best practice development investments you will ever make!” Eric Herrenkohl President of Herrenkohl Consulting Whether you are a new dentist opening your first practice or an experienced dentist looking to take your current practice to the next level, Dr. Edward Logan's new book on dental practice growth will help you achieve your goals. Written by a dentist for dentists, Dentistry's Business Secrets reveals the vital business truths Dr. Logan perfected while growing three successful dental practices from scratch. If you desire to maximize your practice value in the most efficient manner possible, then Dentistry's Business Secrets is your A to Z guide to success. Uncover the essential truths not taught in dental school and watch your practice life become less stressful, more predictable, more enjoyable and more profitable!
Sturdevant's Art & Science of Operative Dentistry - E-Book
Author: Harald O. Heymann
Publisher: Elsevier Health Sciences
ISBN: 0323170609
Category : Medical
Languages : en
Pages : 756
Book Description
Get a better picture of operative dentistry from the most complete text on the market. Using a detailed, heavily illustrated, step-by-step approach, this comprehensive guide helps you master the fundamentals and procedures of restorative and preventive dentistry and learn to make informed decisions to solve patient needs. This widely respected text draws from both theory and practice, and is supported by extensive clinical and laboratory research. The new edition features a new full-color design, significant content updates, and a new companion website with six supplemental chapters, videos, and more. - Comprehensive coverage spans the entire spectrum of operative dentistry, including fundamentals, diagnosis, instrumentation, preparation, restoration, and prevention. - Practical, scientific approach to content is supported by sound clinical and laboratory research and incorporates both theory and practice. - Clear presentation of techniques and procedures uses a consistent pattern to cover each restorative process. - Procedural alternatives instruct on how to adapt a procedure or technique to answer individual patient needs. - Pros and cons of restoration options discuss the advantages, disadvantages, indications, and contraindications involved to help you make informed decisions when multiple treatment options are available. - Significant revisions across all chapters streamline the book and make it easier to read. - New full-color design gives you a better picture of concepts and procedure details. - Companion website offers electronic access to the book, plus six supplemental chapters, videos, and weblinks.
Publisher: Elsevier Health Sciences
ISBN: 0323170609
Category : Medical
Languages : en
Pages : 756
Book Description
Get a better picture of operative dentistry from the most complete text on the market. Using a detailed, heavily illustrated, step-by-step approach, this comprehensive guide helps you master the fundamentals and procedures of restorative and preventive dentistry and learn to make informed decisions to solve patient needs. This widely respected text draws from both theory and practice, and is supported by extensive clinical and laboratory research. The new edition features a new full-color design, significant content updates, and a new companion website with six supplemental chapters, videos, and more. - Comprehensive coverage spans the entire spectrum of operative dentistry, including fundamentals, diagnosis, instrumentation, preparation, restoration, and prevention. - Practical, scientific approach to content is supported by sound clinical and laboratory research and incorporates both theory and practice. - Clear presentation of techniques and procedures uses a consistent pattern to cover each restorative process. - Procedural alternatives instruct on how to adapt a procedure or technique to answer individual patient needs. - Pros and cons of restoration options discuss the advantages, disadvantages, indications, and contraindications involved to help you make informed decisions when multiple treatment options are available. - Significant revisions across all chapters streamline the book and make it easier to read. - New full-color design gives you a better picture of concepts and procedure details. - Companion website offers electronic access to the book, plus six supplemental chapters, videos, and weblinks.
Sturdevant's Art & Science of Operative Dentistry - E-Book
Author: Andre V. Ritter
Publisher: Elsevier Health Sciences
ISBN: 0323478581
Category : Medical
Languages : en
Pages : 700
Book Description
**Selected for Doody's Core Titles® 2024 with "Essential Purchase" designation in Dentistry** Get a better picture of operative dentistry from the most complete text on the market. Using a heavily illustrated, step-by-step approach, Sturdevant's Art and Science of Operative Dentistry, 7th Edition helps you master the fundamentals and procedures of restorative and preventive dentistry and learn to make informed decisions to solve patient needs. Drawing from both theory and practice and supported by extensive clinical and laboratory research, this new full-color edition features four new chapters and updated information in the areas of color and shade matching, light curing, periodontology, digital dentistry and more. It's the practicing dentist's complete guide to all aspects of operative dentistry. - Four new chapters cover the areas of color and shade matching, light curing, periodontology, and digital dentistry. - Expert Consult website with five supplemental chapters and procedure videos. - Evidence-based approach is supported by extensive clinical and laboratory research. - Comprehensive coverage provides a thorough understanding of caries and an authoritative approach to its treatment and prevention. - Illustrated step-by-step approach offers a better picture of conservative restorative and preventive dentistry. - Full color design clearly demonstrates techniques and details. - NEW! Four new chapters cover the areas of color and shade matching, light curing, periodontology, and digital dentistry. - NEW! Expert Consult website includes five additional online-only chapters, procedure videos, and references linked to PubMed. - NEW! Updated content throughout integrates new knowledge that has emerged since publication of the previous edition.
Publisher: Elsevier Health Sciences
ISBN: 0323478581
Category : Medical
Languages : en
Pages : 700
Book Description
**Selected for Doody's Core Titles® 2024 with "Essential Purchase" designation in Dentistry** Get a better picture of operative dentistry from the most complete text on the market. Using a heavily illustrated, step-by-step approach, Sturdevant's Art and Science of Operative Dentistry, 7th Edition helps you master the fundamentals and procedures of restorative and preventive dentistry and learn to make informed decisions to solve patient needs. Drawing from both theory and practice and supported by extensive clinical and laboratory research, this new full-color edition features four new chapters and updated information in the areas of color and shade matching, light curing, periodontology, digital dentistry and more. It's the practicing dentist's complete guide to all aspects of operative dentistry. - Four new chapters cover the areas of color and shade matching, light curing, periodontology, and digital dentistry. - Expert Consult website with five supplemental chapters and procedure videos. - Evidence-based approach is supported by extensive clinical and laboratory research. - Comprehensive coverage provides a thorough understanding of caries and an authoritative approach to its treatment and prevention. - Illustrated step-by-step approach offers a better picture of conservative restorative and preventive dentistry. - Full color design clearly demonstrates techniques and details. - NEW! Four new chapters cover the areas of color and shade matching, light curing, periodontology, and digital dentistry. - NEW! Expert Consult website includes five additional online-only chapters, procedure videos, and references linked to PubMed. - NEW! Updated content throughout integrates new knowledge that has emerged since publication of the previous edition.