How to Give Your Business an Extreme Marketing Makeover PDF Download
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Author: Gil Effron
Publisher: Herringbone Creative LLC
ISBN: 9780965791816
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Everything you need to give your business or professional organization an extreme marketing makeover. A simple, logical 5-step process for eliminating tired, worn-out, wasteful marketing and replacing it with a highly efficient process.
Author: Gil Effron
Publisher: Herringbone Creative LLC
ISBN: 9780965791816
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Everything you need to give your business or professional organization an extreme marketing makeover. A simple, logical 5-step process for eliminating tired, worn-out, wasteful marketing and replacing it with a highly efficient process.
Author:
Publisher: Glen Evans
ISBN: 1450758215
Category :
Languages : en
Pages : 77
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Book Description
Author: Scott Steinberg
Publisher: Lulu.com
ISBN: 1105792617
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
From smartphone apps to tablet PCs and social networks, any business can use technology to increase ROI and boost productivity without sacrificing quality or customer service. A complete guide with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today's latest high-tech innovations. Every business - and business plan - can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade. Includes: Best Business Apps, Gadgets, Online Services - Social Media Secrets: Facebook, Twitter, Google+ - Advertising and PR on Any Budget - Online Marketing and SEO - IT Security Tips - How to Start Any Business Overnight "The one book every entrepreneur should keep handy." Gary Shapiro, CEO, Consumer Electronics Association
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1422162621
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Revise your game plan--and profit from the change. If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Reinvent your business profitably - Set your model up for success with a winning competitive strategy - Test and change your assumptions about customers - Spot trends that could transform your business - Exploit disruptive technologies - Give traditional offerings a shot in the arm - Produce game changers for your industry or market - Build a new business in an established organization
Author: Bill Chiaravalle
Publisher: John Wiley & Sons
ISBN: 1118958098
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Author: Dan Wells
Publisher: Macmillan
ISBN: 0765385635
Category : Fiction
Languages : en
Pages : 416
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Book Description
Dan Well's Extreme Makeover is a satirical new suspense about a health and beauty company that accidentally develops a hand lotion that can overwrite your DNA. Lyle Fontanelle is the chief scientist for NewYew, a health and beauty company experimenting with a new, anti-aging hand lotion. As more and more anomalies crop up in testing, Lyle realizes that the lotion's formula has somehow gone horribly wrong. It is actively overwriting the DNA of anyone who uses it, turning them into physical clones of someone else. Lyle wants to destroy the formula, but NewYew thinks it might be the greatest beauty product ever designed--and the world's governments think it's the greatest weapon. New York Times bestselling author Dan Wells brings us a gripping corporate satire about a health and beauty company that could destroy the world in Extreme Makeover.
Author: Dan Wells
Publisher: Macmillan
ISBN: 0765385643
Category : Fiction
Languages : en
Pages : 410
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Book Description
Dan Well's Extreme Makeover is a satirical new suspense about a health and beauty company that accidentally develops a hand lotion that can overwrite your DNA. Lyle Fontanelle is the chief scientist for NewYew, a health and beauty company experimenting with a new, anti-aging hand lotion. As more and more anomalies crop up in testing, Lyle realizes that the lotion's formula has somehow gone horribly wrong. It is actively overwriting the DNA of anyone who uses it, turning them into physical clones of someone else. Lyle wants to destroy the formula, but NewYew thinks it might be the greatest beauty product ever designed--and the world's governments think it's the greatest weapon. New York Times bestselling author Dan Wells brings us a gripping corporate satire about a health and beauty company that could destroy the world in Extreme Makeover. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Mark Stevens
Publisher: CreateSpace
ISBN: 9781496140678
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!
Author: Madison press,
Publisher: Hyperion
ISBN: 9781401308193
Category : House & Home
Languages : en
Pages : 180
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Book Description
Extreme Makeover: Home Edition single-handedly changed the face of reality TV with its heartfelt, philanthropic mission: to provide struggling families with safe, beautiful homes. In each episode, host Ty Pennington and the talented design team work around the clock for seven days to transform one needy family+s home into a place of comfort and love. The first season garnered an Emmy nomination for -Outstanding Reality Program+ and since then the show has only gained momentum, touching the hearts of millions every Sunday night. The official tie-in provides behind-the-scenes details on the challenging home makeovers, from demolition to last-minute decoration, profiles of the cast and crew, and profiles of the featured families-including the special circumstances that have inspired the Extreme Makeover: Home Edition team to turn these families+ houses into state-of-the-art homes-come-true. Beautiful full-color photos of the before and after transformations will run throughout.
Author: Sandy Carter
Publisher: Pearson Education
ISBN: 0137010311
Category : Business & Economics
Languages : en
Pages : 658
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Book Description
"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." –Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution “It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly–The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.” –Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School “Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.” –Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools–and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: • Social networks with virtual environments, including Second Life • Online communities including Facebook • Viral Marketing and eNurturing • Serious Gaming • Widgets • Wikis • Blogging, including Twitter • RSS • Podcasting • Videocasting Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies–now, and for years to come. Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don’t forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.
