How to Get U.S. Market-ready: Wines and Spirits PDF Download
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Author: Steve Raye
Publisher:
ISBN: 9788884290953
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Steve Raye
Publisher:
ISBN: 9788884290953
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Deborah M. Gray
Publisher: Board and Bench Publishing
ISBN: 1935879553
Category : Cooking
Languages : en
Pages : 231
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Book Description
Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.
Author: John Salvi MW
Publisher: Lulu.com
ISBN: 0359045154
Category : Biography & Autobiography
Languages : en
Pages : 232
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Book Description
John Salvi traces his life history, linked to the profound changes that have taken place over 60 years in the world of wine. Many of these years have been spent in Bordeaux, where he was closely linked to Chateau Palmer and the companies that own it. This is followed by humorous anecdotes and stories about wine, food and personalities that weave the rich tapestry of wine. A lively irreverent, amusing and highly readable tale by a gourmand and gourmet imbued with a lifetime passion for wine and food.
Author: Deborah M. Gray
Publisher: Board and Bench Publishing
ISBN: 1935879383
Category : Cooking
Languages : en
Pages : 367
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Book Description
Author: Jason Wilson
Publisher: ABRAMS
ISBN: 1683352106
Category : Cooking
Languages : en
Pages : 356
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Book Description
There are nearly 1,400 known varieties of wine grapes in the world—from altesse to zierfandler—but 80 percent of the wine we drink is made from only 20 grapes. In Godforsaken Grapes, Jason Wilson looks at how that came to be and embarks on a journey to discover what we miss. Stemming from his own growing obsession, Wilson moves far beyond the “noble grapes,” hunting down obscure and underappreciated wines from Switzerland, Austria, Portugal, France, Italy, the United States, and beyond. In the process, he looks at why these wines fell out of favor (or never gained it in the first place), what it means to be obscure, and how geopolitics, economics, and fashion have changed what we drink. A combination of travel memoir and epicurean adventure, Godforsaken Grapes is an entertaining love letter to wine.
Author: James Lapsley
Publisher: Springer Science & Business Media
ISBN: 0387299653
Category : Technology & Engineering
Languages : en
Pages : 303
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Book Description
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.
Author: Mike Veseth
Publisher: Rowman & Littlefield Publishers
ISBN: 1442219246
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
In Extreme Wine, wine economist and best-selling author Mike Veseth circles the globe searching for the best, worst, cheapest, most expensive, and most over-priced wines. Mike seeks out the most outrageous wine people and places and probes the biggest wine booms and busts. Along the way he applauds celebrity wines, tries to find wine at the movies, and discovers wines that are so scarce that they are almost invisible. Why go to such extremes? Because, Mike argues, the world of wine is growing and changing, and if you want to find out what’s really happening you can’t be afraid to step over the edge. Written with verve and appreciation for all things wine, Extreme Wine will surprise and delight readers.
Author: Positive Press
Publisher: AuthorHouse
ISBN: 1665519177
Category : Reference
Languages : en
Pages : 136
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Book Description
A good book is like a good wine: it ages well and you want to keep it close at hand. The Jumbo Shrimp Guide to Italian Wine is the missing link to understanding the complexity of Italian wine without the headache. It is ideal for wine lovers as a reference tool, for novices who want an introduction to the subject, or as a pocket guide, to take with you on your Italian adventure, attempting to navigate the wide range of Italian wines on offer.
Author: Marketing Concepts, inc
Publisher:
ISBN:
Category : Alcoholic beverage industry
Languages : en
Pages : 22
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Book Description
Author: Mike Veseth
Publisher: Rowman & Littlefield
ISBN: 1538163845
Category : Cooking
Languages : en
Pages : 237
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Book Description
Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!
