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Author: Joshua Lisec
Publisher: LisecGhostwriting.com
ISBN:
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you’ve already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.
Author: Joshua Lisec
Publisher: LisecGhostwriting.com
ISBN:
Category : Business & Economics
Languages : en
Pages : 158
Get Book Here
Book Description
They call you a fake because you’re the best. Being called a fake is the last rite of passage on the internet. In the relentless pursuit of excellence, you only know you’ve arrived when you have “haterz”—your most valuable marketers. So Good They Call You a Fake is how you get there. This book teaches step-by-step with no steps skipped how to get the visibility you’ve already earned, become an energy monster who thrives on all kinds of attention, and then monetize that attention to the max.
Author: Andrew Stickel
Publisher: Independently Published
ISBN: 9781790417957
Category : Law
Languages : en
Pages : 174
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Book Description
Do You Know the #1 Secret to Getting More Law Clients? Marketing is always evolving. Forty years ago, lawyers couldn't market. Then along came Bates v. Arizona State Bar, and attorneys rushed to radio stations, local TV, and the phone book in search of that once-in-a-lifetime case. Then the internet happened, bringing us Search Engine Optimization, Pay Per Click ads, and Social Media. Every lawyer I talk to has tried one (or more) of these, but they feel like they're just throwing money away. And most of the time they are. Gone are the days when you could say, "Need legal help? Hire me!" and get clients. What's a savvy lawyer to do? In How Get More Law Firm Clients Without Losing Time & Money or Getting SCREWED By a Marketing Company, you'll learn a completely new (and much cheaper) way to market your law firm and retain more clients--value first. Provide value, and you'll be able to: Easily increase your monthly intake Create top of mind awareness without spending a dime Launch ad campaigns that convert like crazy Generate clients on demand with a "community of leads" Turn past clients into your best salespeople Protect your bottom line from all-hype-no-substance marketers Whether you're a sole proprietor just starting out, you own an established firm with local brand recognition, or you work at a national firm with hundreds of partners, How to Get More Law Firm Clients will help you take your firm's revenue to the next level.
Author: Andrew Stickel
Publisher:
ISBN: 9781736337509
Category :
Languages : en
Pages : 226
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Book Description
The definitive guide to getting more legal client reviews, more leads, and more clients.
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author: Robert Solomon
Publisher: John Wiley & Sons
ISBN: 111922828X
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Author: Jan Roos
Publisher: Createspace Independent Publishing Platform
ISBN: 9781543110081
Category :
Languages : en
Pages : 0
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Book Description
Do you know where your next client is coming from? What about your first client next month? You could spend years and tens of thousands of dollars trying out every marketing channel that screams for your attention. But if you know where to look there is a client 'vending machine' that some of the top practices have been using in the most competitive markets in the country. It even works for small and solo practices with a few hundred dollars to spend! It's called PPC lead generation and it combines the power of search advertising, conversion rate optimization and analytics to create a client generating machine that can work for you every day to win the clients looking for your services. This is NOT another marketing book showing you how to make a feel good game plan. Inside you'll learn: -The exact steps to set up your own PPC lead generation system that brings clients looking for YOU directly to your phone or inbox -The tools and platforms big law firms and the pros use -The pitfalls to avoid that leave some firms penniless in the dust Harness the power of PPC lead generation to take control of your practice's growth today.
Author: Jay Shepherd
Publisher: Apress
ISBN: 1430237392
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Firing at Will shows managers and employers how to do the most difficult part of their jobs: firing employees. Written by a leading employment lawyer in a refreshingly unlawyerly style, this guide takes the reader through the always-risky process of letting an employee go. Many employers and managers are afraid to pull the trigger when the employment relationship has broken down, and will postpone the decision by using progressive discipline and performance-improvement plans. However, an employer must be able to unload employees who threaten to undermine the company and its prospects, regardless of the risks involved in a termination. This book explains how to do it, how not to do it, and how to minimize the danger of an expensive employee lawsuit. No one said being an employer or a manager was easy. Fortunately, knowing how to fire employees will make your job much, much easier in the long run and save you heartache. Firing at Will teaches you what you need to know, without any legalese or boring recitations of statutes and case law. This book is filled with plain-English common sense, based on Jay Shepherd's 17 years of protecting employers in court. The style is conversational and often irreverent, but the lessons and tips are battle-tested. If you want to be a successful manager or employer—and sleep easier—you need to know how to fire at will. Gives employers and managers real-world advice on how to fire employees Teaches how to keep your company—and yourself—out of expensive employee lawsuits Guides you toward building a workplace where you'll need to fire fewer employees
Author: Jason Hennessey
Publisher:
ISBN: 9781544519371
Category :
Languages : en
Pages : 0
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Book Description
If you're a lawyer, competition drives you-but not just in the courtroom. You can't rely on success alone to stand out in today's market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials. In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don't need to be an SEO expert to leverage digital marketing. Whether you're a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead.
Author: Bruce M. Stachenfeld
Publisher: Morgan James Publishing
ISBN: 1642791679
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche. Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the world: New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you’re just starting out, starting a new business, or you’re a seasoned professional looking to improve your performance. Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!
Author: Carolyn Elefant
Publisher: Decisionbooks
ISBN: 9780940675629
Category : Law offices
Languages : en
Pages : 0
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Book Description
