Author: Mike Hollingsworth
Publisher: A&C Black
ISBN: 1441158189
Category : Social Science
Languages : en
Pages : 226
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Book Description
*One-stop guide to everything one needs to know to break into Television, Radio, and Newmedia This book is a one stop resource for anyone aiming for the highly sought after jobs in television and radio. It explains exactly what a prospective employee needs to know: how the media industries work, what range of jobs is available and what each job entails, and what one needs to do to land the job of your choice. *Also available: How to Get Into Marketing and PR
Author: Robert L. Hilliard
Publisher: Wadsworth Publishing Company
ISBN: 9781424069118
Category : Online authorship
Languages : en
Pages : 544
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Book Description
This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Author: Chris Schneider
Publisher: Simon and Schuster
ISBN: 1581158017
Category : Performing Arts
Languages : en
Pages : 219
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Book Description
Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It’s packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other broadcasting pros, all sharing stories of how they got their start in broadcasting. Often hilarious, sometimes moving, always insightful, these anecdotes offer first-hand guidance on making the right career choices. Chapters explore specific on-air and behind-the-scenes jobs; broadcasting schools and what they teach; what news and program directors seek in job applicants; tips for being effective on the air; how an aspiring broadcaster can buy airtime; weathering the ups and downs of a competitive industry; and much more. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Michael Zager
Publisher:
ISBN: 9780810861398
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Author: William Boddy
Publisher: Oxford University Press on Demand
ISBN: 9780198711469
Category : Performing Arts
Languages : en
Pages : 172
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Book Description
New Media and Popular Imagination offers a highly original account of the ways in which successive media of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the twentieth-century. Successive electronic media have challenged the borders between private and public, disturbed notions of national identity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers new insights into the relationship between technological change and cultural form.
Author: Adele Emm
Publisher: Routledge
ISBN: 1317698142
Category : Language Arts & Disciplines
Languages : en
Pages : 223
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Book Description
Researching for the Media: Television, Radio and Journalism is an essential guide to researching for the media industry. It explains the role of the researcher and journalist within radio, television and journalism exploring key areas of what to expect in the job. Researching for the Media: Television, Radio and Journalism offers advice and instruction on practical, ethical and legal issues which affect anyone working in these industries. Beginning with suggestions on how to think up ideas and how to devise treatments, through to general research methods and techniques and guidance on working on location at home and abroad, it uses real examples of good and bad practice from the industry. Written by an experienced researcher, writer and producer, Researching for the Media includes: Tips on finding contributors from contestants, experts and specialists through to audiences and celebrities How to find photographs, picture and film clips and the ethical and legal issues involved Advice on finding and using music and copyright issues How the media uses the internet and social media such as Twitter, Facebook, Instagram A discussion of risk assessment, codes of conduct, ethical behaviour and legal and safety issues A glossary of media terms, further reading and a list of helpful websites. Discover more at www.adeleemm.com
Author: Jennifer Gillan
Publisher: Routledge
ISBN: 1135965676
Category : History
Languages : en
Pages : 322
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Book Description
Television and New Media introduces students to the ways that new media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book closely examines the ways that television programming has changed with the influx of new media—transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through transmedia storytelling. This book is essential for understanding how creative and industrial forces have worked together in the new media age to transform the way we watch TV.
Author: Andrew Boyd
Publisher: CRC Press
ISBN: 1136025863
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Author: Charles L. Ponce de Leon
Publisher: University of Chicago Press
ISBN: 022642152X
Category : History
Languages : en
Pages : 331
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Book Description
Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."
