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Author: Michael Muckian
Publisher: Simon and Schuster
ISBN: 1440519722
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
With hundreds of ready-to-use model business letters that you can adapt for your own business correspondence! These clear, easy-to-follow sample letters cover the most important type of business correspondence: Proposals and requests for bids or information Claims, complaints, and policy statements Sales and solicitation letters And many more! They'll make your business communications quicker, easier, and more efficient by showing you how to create outstanding letters that get your point across—and get results you want. Effective phrases • Clear terminology • Proper format
Author: Michael Muckian
Publisher: Simon and Schuster
ISBN: 1440519722
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
With hundreds of ready-to-use model business letters that you can adapt for your own business correspondence! These clear, easy-to-follow sample letters cover the most important type of business correspondence: Proposals and requests for bids or information Claims, complaints, and policy statements Sales and solicitation letters And many more! They'll make your business communications quicker, easier, and more efficient by showing you how to create outstanding letters that get your point across—and get results you want. Effective phrases • Clear terminology • Proper format
Author: Claude C. Hopkins
Publisher: New Line Publishing
ISBN: 1844810526
Category : Advertising
Languages : en
Pages : 69
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Book Description
Author: Drayton Bird
Publisher: Kogan Page Publishers
ISBN: 9780749438760
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Author: Robert Collier
Publisher:
ISBN: 9781774642191
Category :
Languages : en
Pages : 406
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Book Description
Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 846
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1442
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Book Description
Author: Austin McGhie
Publisher: Advantage Media Group
ISBN: 1599323273
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Author: Elmer E. Critchfield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1148
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Book Description
Author: Nana Yaw Oppong
Publisher: Nova Publishers
ISBN: 9781536103502
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Author Biography: Nana Yaw Oppong has worked in varied private sector organisations in administration and human resource roles, both in Ghana and the UK. He has also taught in higher and further education institutions in Ghana, UK and Germany. His experience from years of producing and managing varied business letters has encouraged him to put together this book as a resource for learners and practitioners. Nana holds PhD in talent management and development from the Leeds Business School, UK after his MBA from the East London Business School, UK and a BA and Diploma in Education from the University of Cape Coast, Ghana. He is currently a senior lecturer in Human Resource Management in the School of Business of the University of Cape Coast, Ghana. He also teaches Industrial Relations; Executive Secretarial Practice; and Organisational Behaviour. His research interests include cross-cultural HRM practices; talent management and development; and indigenous methods of developing employees, with publications covering these areas, and has also shared knowledge in these area through conference presentations in Ghana, Greece, United Kingdom, Germany, Australia and Hong Kong. He is as well a consultant in human resource management and development. Book Description: Writing business letters is one of the few most frequently performed administrative (managerial) duties at our workplaces, as almost every business activity involves letter writings and/or memos. This makes it an important administrative task. Yet, in many English speaking countries, there is not much emphasis on this important subject in business studies curricula. The book is divided into seven sections. Section One considers stationery: the types and sizes of the paper and other stationery items needed to produce various business documents with special emphasis on business letters. This section also considers the appropriate methods of storage, preservation and issues of stationery items. Section Two tackles parts of a letter: the rules regarding their formation and appropriate positioning on paper, while Section Three deals with some writing rules that need to be observed to create professional and effective letters (and other business documents). Section Four takes readers through the formation of the letter, or what goes into the letter to render it effective. It also includes some letter writing habits to avoid. Section Five covers how letters are written with the help of others (subordinates), and considers manuscript writing and dictation management. Sections Six and Seven consider some specimen letters: Section Six deals with specimen letters in the areas of enquiries; orders; complaints; accounts; shipping and forwarding; packaging; and banking. Section Seven considers personnel letters (forming a bulk of the letters), covering job inquiries; advertising jobs; applications; seeking and providing references; making job offers; probation and confirmation; transfers and promotions; grievance and discipline; redundancy management; meetings; separation; request for assistance; reservation and appointment. This section also focuses on some social letters including hospitality, condolences, apology, congratulations, gratitude, and get-well messages. Together, there are 174 specimen letters. The letters come with comments on formation, content, layout, and pitfalls to avoid. The aim of providing the sample letters is for readers to receive some guidance to suit their own purposes, or to use the sample letters as guides to write their own letters.
Author: Sherwin Cody
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 520
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Book Description
