Author: Martin Fritzen
Publisher: BoD – Books on Demand
ISBN: 8743013767
Category : Sports & Recreation
Languages : en
Pages : 146
Book Description
When you read this, you will learn the answers to three questions: 1. How to build an esports organization 2. How to create profitable revenue streams 3. How and why your esports organization will benefit the society This book is designed to give you the blueprint on how to build an esport organization and provide you with an inspirational catalogue of ideas for you to create several profitable revenue streams, and thus, securely manage the operation and development of your esports team, organization or sports club. You will get a collection of successful experiences and strategies from over 200 esports clubs and organizations. I have met and talked to over 100 esport and gaming industry leaders and brands like; Logitech, Microsoft, Red Bull, Razer and Intel, to understand, why and how they do esport partnerships. Additionally, this book will arm you with amazing science and arguments, as to why, esports benefits society as well.
How to Build and Fund A Successful Grassroots Esports Organization
Author: Martin Fritzen
Publisher: BoD – Books on Demand
ISBN: 8743013767
Category : Sports & Recreation
Languages : en
Pages : 146
Book Description
When you read this, you will learn the answers to three questions: 1. How to build an esports organization 2. How to create profitable revenue streams 3. How and why your esports organization will benefit the society This book is designed to give you the blueprint on how to build an esport organization and provide you with an inspirational catalogue of ideas for you to create several profitable revenue streams, and thus, securely manage the operation and development of your esports team, organization or sports club. You will get a collection of successful experiences and strategies from over 200 esports clubs and organizations. I have met and talked to over 100 esport and gaming industry leaders and brands like; Logitech, Microsoft, Red Bull, Razer and Intel, to understand, why and how they do esport partnerships. Additionally, this book will arm you with amazing science and arguments, as to why, esports benefits society as well.
Publisher: BoD – Books on Demand
ISBN: 8743013767
Category : Sports & Recreation
Languages : en
Pages : 146
Book Description
When you read this, you will learn the answers to three questions: 1. How to build an esports organization 2. How to create profitable revenue streams 3. How and why your esports organization will benefit the society This book is designed to give you the blueprint on how to build an esport organization and provide you with an inspirational catalogue of ideas for you to create several profitable revenue streams, and thus, securely manage the operation and development of your esports team, organization or sports club. You will get a collection of successful experiences and strategies from over 200 esports clubs and organizations. I have met and talked to over 100 esport and gaming industry leaders and brands like; Logitech, Microsoft, Red Bull, Razer and Intel, to understand, why and how they do esport partnerships. Additionally, this book will arm you with amazing science and arguments, as to why, esports benefits society as well.
A Newborn Business
Author: Zoltan Andrejkovics
Publisher: Zoltan Andrejkovics
ISBN: 9781723831058
Category : Business & Economics
Languages : en
Pages : 104
Book Description
Games covered Fortnite, League of Legends, Dota 2, FIFA, Overwatch, CS:GO, Clash Royale, Hearthstone and F1 series "How can I become a professional esports player?" "How can I make a living playing esports?" "What is the lifespan of an esports game?" "What are the most popular esports?" These are just some of the questions I have been asked over the last five years. With the boom of the esports industry, everyone wants to know how they can be part of it. In this book, I have answered those questions, and dozens more, based on my years of experience working in the professional esports scene as a team manager. In this book, you will find no topic was off limits. I talk about the past, present, and future of esports and different aspects of the professional gaming industry at large.
Publisher: Zoltan Andrejkovics
ISBN: 9781723831058
Category : Business & Economics
Languages : en
Pages : 104
Book Description
Games covered Fortnite, League of Legends, Dota 2, FIFA, Overwatch, CS:GO, Clash Royale, Hearthstone and F1 series "How can I become a professional esports player?" "How can I make a living playing esports?" "What is the lifespan of an esports game?" "What are the most popular esports?" These are just some of the questions I have been asked over the last five years. With the boom of the esports industry, everyone wants to know how they can be part of it. In this book, I have answered those questions, and dozens more, based on my years of experience working in the professional esports scene as a team manager. In this book, you will find no topic was off limits. I talk about the past, present, and future of esports and different aspects of the professional gaming industry at large.
Esports Business Management
Author: David P. Hedlund
Publisher: Human Kinetics Publishers
ISBN: 1718200226
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Learn about the rapidly expanding esports industry in Esports Business Management. Written by esports executives and experts and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation, this is a comprehensive introduction to the world of esports.
Publisher: Human Kinetics Publishers
ISBN: 1718200226
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Learn about the rapidly expanding esports industry in Esports Business Management. Written by esports executives and experts and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation, this is a comprehensive introduction to the world of esports.
Grassroots Esports
Author: Martin Fritzen
Publisher: BoD – Books on Demand
ISBN: 8743013279
Category : Sports & Recreation
Languages : en
Pages : 70
Book Description
When you read this, you will learn the answers to two questions: 1. How to build an esports organization 2. How and why your esports organization will benefit the society This book is designed to give you the blueprint on how to build an esport organization and arm you with amazing science and arguments, as to why, esports benefits society as well. And thus, securely manage the operation and development of your esports team, organization or sports club. You will get a collection of successful experiences and strategies from over 200 esports clubs and organizations.
Publisher: BoD – Books on Demand
ISBN: 8743013279
Category : Sports & Recreation
Languages : en
Pages : 70
Book Description
When you read this, you will learn the answers to two questions: 1. How to build an esports organization 2. How and why your esports organization will benefit the society This book is designed to give you the blueprint on how to build an esport organization and arm you with amazing science and arguments, as to why, esports benefits society as well. And thus, securely manage the operation and development of your esports team, organization or sports club. You will get a collection of successful experiences and strategies from over 200 esports clubs and organizations.
eSports is Business
Author: Tobias M. Scholz
Publisher: Springer
ISBN: 3030111997
Category : Business & Economics
Languages : en
Pages : 165
Book Description
The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.
Publisher: Springer
ISBN: 3030111997
Category : Business & Economics
Languages : en
Pages : 165
Book Description
The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.
Contemporary Issues in Sport Management
Author: Dr. Terri Byers
Publisher: SAGE
ISBN: 1473943949
Category : Sports & Recreation
Languages : en
Pages : 633
Book Description
‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’ -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers: Contemporary and international case studies followed by ‘Tools for analysis’ so students can put the methodology into practice. A range of pedagogical features including learning objectives, learning outcomes and short ‘Thinking points’ Useful websites and further reading at the end of each chapter A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more. This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today’s society. Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.
Publisher: SAGE
ISBN: 1473943949
Category : Sports & Recreation
Languages : en
Pages : 633
Book Description
‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’ -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers: Contemporary and international case studies followed by ‘Tools for analysis’ so students can put the methodology into practice. A range of pedagogical features including learning objectives, learning outcomes and short ‘Thinking points’ Useful websites and further reading at the end of each chapter A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more. This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today’s society. Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.
Sport, Gender and Development
Author: Lyndsay M.C. Hayhurst
Publisher: Emerald Group Publishing
ISBN: 1838678638
Category : Social Science
Languages : en
Pages : 376
Book Description
The ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online. Sport, Gender and Development brings together an exploration of sport feminisms to offer new approaches to research on Sport for Development and Peace (SDP) in global and local contexts.
Publisher: Emerald Group Publishing
ISBN: 1838678638
Category : Social Science
Languages : en
Pages : 376
Book Description
The ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online. Sport, Gender and Development brings together an exploration of sport feminisms to offer new approaches to research on Sport for Development and Peace (SDP) in global and local contexts.
The Invisible Game
Author: Zoltan Andrejkovics
Publisher: Createspace Independent Publishing Platform
ISBN: 9781517457013
Category :
Languages : en
Pages : 190
Book Description
Competitive gaming and eSports among youths became a major theme these days. For an e-Athlete, having the best strategy or belonging to a team with the best skills are sometimes not enough for success. Real life tournaments are tougher than we can imagine. The Invisible Game covers the necessary mental development of eSport players. The book helps to prepare the players' minds for the challenges, both on the map and in real life. Nowadays we overestimate the power of our thoughts, and we forget the potential of our inner wisdom. This book guides you with honest life experiences of an eSport team manager on a journey to find the mental balance for peak performance.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781517457013
Category :
Languages : en
Pages : 190
Book Description
Competitive gaming and eSports among youths became a major theme these days. For an e-Athlete, having the best strategy or belonging to a team with the best skills are sometimes not enough for success. Real life tournaments are tougher than we can imagine. The Invisible Game covers the necessary mental development of eSport players. The book helps to prepare the players' minds for the challenges, both on the map and in real life. Nowadays we overestimate the power of our thoughts, and we forget the potential of our inner wisdom. This book guides you with honest life experiences of an eSport team manager on a journey to find the mental balance for peak performance.
Sponsorship in Marketing
Author: T. Bettina Cornwell
Publisher: Routledge
ISBN: 1000036863
Category : Sports & Recreation
Languages : en
Pages : 224
Book Description
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Publisher: Routledge
ISBN: 1000036863
Category : Sports & Recreation
Languages : en
Pages : 224
Book Description
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
The Book of Esports
Author: William Collis
Publisher: Rosetta Books
ISBN: 1948122588
Category : Games & Activities
Languages : en
Pages : 199
Book Description
The definitive guide to the modern world of competitive gaming and the official history of Esports™. Almost overnight, esports—or competitive video games—have exploded into the largest entertainment and sporting phenomenon in human history. The Book of Esports answers: What exactly are esports, and how did they become so popular so quickly? Why did blockbuster video games like League of Legends, Fortnite and Starcraft succeed? Where exactly is all this video gaming headed? What do gamers and college students need to know to position themselves for success in the industry? How do you create a billion-dollar esports business? What strategic choices drive success in the modern gaming industry? Can video games really get your kid into college? (All expenses paid, of course...) Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition—and even the future of humanity itself. Gaming luminary and Harvard MBA William Collis has painstakingly translated esports’ mysteries into a detailed and accessible testament for today. Featuring select interviews from the biggest names in the industry, The Book of Esportsweaves tales of trust, betrayal, and superhuman reflexes into predictive frameworks, explaining exactly why our industry looks the way it does, and how all this growth—and more—is inevitable as the divide between man and machine blurs into oblivion.
Publisher: Rosetta Books
ISBN: 1948122588
Category : Games & Activities
Languages : en
Pages : 199
Book Description
The definitive guide to the modern world of competitive gaming and the official history of Esports™. Almost overnight, esports—or competitive video games—have exploded into the largest entertainment and sporting phenomenon in human history. The Book of Esports answers: What exactly are esports, and how did they become so popular so quickly? Why did blockbuster video games like League of Legends, Fortnite and Starcraft succeed? Where exactly is all this video gaming headed? What do gamers and college students need to know to position themselves for success in the industry? How do you create a billion-dollar esports business? What strategic choices drive success in the modern gaming industry? Can video games really get your kid into college? (All expenses paid, of course...) Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition—and even the future of humanity itself. Gaming luminary and Harvard MBA William Collis has painstakingly translated esports’ mysteries into a detailed and accessible testament for today. Featuring select interviews from the biggest names in the industry, The Book of Esportsweaves tales of trust, betrayal, and superhuman reflexes into predictive frameworks, explaining exactly why our industry looks the way it does, and how all this growth—and more—is inevitable as the divide between man and machine blurs into oblivion.