Low Cost Carriers - Business Model, Impacts of its Expansion and Challenges PDF Download
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Author: Veronika Minkova
Publisher: GRIN Verlag
ISBN: 3656038309
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
Bachelor Thesis from the year 2009 in the subject Economics - Micro-economics, grade: 1,3, Furtwangen University; Villingen-Schwenningen, language: English, abstract: Across a wide range of industries traditional market leaders are threatened by low price competitors. These low price firms are steadily eroding the profit margins and market share of their more established rivals. A vivid example from aviation is the Low Cost Carriers. Beginning in the North America and spreading to Europe, the airline passenger market has witnessed a growing intensity in price-based competition. This intensified competition has been facilitated by policy deregulation initiatives until the emergence of the phenomenon Low Cost Airlines. European Low Cost Airlines have changed people’s leisure and travel habits, opening up direct services between city pairs that were not available before. The present thesis aims at analysing the European Low Cost Carriers (LCCs) business model from the perspective of its rapid expansion on the air travel market. In conjunction with the liberalisation of commercial aviation the LCCs’ impacts on the European community have been identified in line with the sustainable transport concept recognized as a common goal in the two European Commission’s strategic documents: Lisbon Agenda and European Sustainable Development Strategy. The European low cost model is examined in terms; its business model and strategic positioning; the LCCs’ positive and negative impacts after its rapid growth; the sector dynamics and its long term sustainability. This LCC multi-dimensional view imposes the main questions of the current work in search for broad analysis of the LCCs trend: “What are the essential characteristics of the LCCs business model?”;” How it affects the EU community?”; and “What driving forces stand behind the LCCs model?”. The thesis sets itself the following sub-objectives and attempts to answer their corresponding questions: - Overview of the European civil aviation industry prior deregulation (until 1988): How the industry was regulated and by whom? - Tracing the European air travel industry’s liberalisation: What kind of regulatory changes have been introduced in European civil aviation after 1988? - Consequences of the deregulation processes on the air travel market: What were the outcomes of the air transport industry’s liberalisation and prerequisites for LCCs emergence? - Introduction of the first European LCCs: How the European LCCs emerged? - Analysis of the LCCs competitive and cost advantages: What are the LCCs’ cost advantages and their determinants? [...]
Author: Veronika Minkova
Publisher: GRIN Verlag
ISBN: 3656038309
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
Bachelor Thesis from the year 2009 in the subject Economics - Micro-economics, grade: 1,3, Furtwangen University; Villingen-Schwenningen, language: English, abstract: Across a wide range of industries traditional market leaders are threatened by low price competitors. These low price firms are steadily eroding the profit margins and market share of their more established rivals. A vivid example from aviation is the Low Cost Carriers. Beginning in the North America and spreading to Europe, the airline passenger market has witnessed a growing intensity in price-based competition. This intensified competition has been facilitated by policy deregulation initiatives until the emergence of the phenomenon Low Cost Airlines. European Low Cost Airlines have changed people’s leisure and travel habits, opening up direct services between city pairs that were not available before. The present thesis aims at analysing the European Low Cost Carriers (LCCs) business model from the perspective of its rapid expansion on the air travel market. In conjunction with the liberalisation of commercial aviation the LCCs’ impacts on the European community have been identified in line with the sustainable transport concept recognized as a common goal in the two European Commission’s strategic documents: Lisbon Agenda and European Sustainable Development Strategy. The European low cost model is examined in terms; its business model and strategic positioning; the LCCs’ positive and negative impacts after its rapid growth; the sector dynamics and its long term sustainability. This LCC multi-dimensional view imposes the main questions of the current work in search for broad analysis of the LCCs trend: “What are the essential characteristics of the LCCs business model?”;” How it affects the EU community?”; and “What driving forces stand behind the LCCs model?”. The thesis sets itself the following sub-objectives and attempts to answer their corresponding questions: - Overview of the European civil aviation industry prior deregulation (until 1988): How the industry was regulated and by whom? - Tracing the European air travel industry’s liberalisation: What kind of regulatory changes have been introduced in European civil aviation after 1988? - Consequences of the deregulation processes on the air travel market: What were the outcomes of the air transport industry’s liberalisation and prerequisites for LCCs emergence? - Introduction of the first European LCCs: How the European LCCs emerged? - Analysis of the LCCs competitive and cost advantages: What are the LCCs’ cost advantages and their determinants? [...]
Author: Nigel Piercy
Publisher: Routledge
ISBN: 1856175049
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.
Author: Arthur Frommer
Publisher: John Wiley & Sons
ISBN: 0470474661
Category : Travel
Languages : en
Pages : 516
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Book Description
"Arthur Frommer is still dispensing practical advice to travelers." -USA Today "Written in Frommer's trademark light and conversational tone, [Ask Arthur Frommer] covers more than 800 topics, from packing quandaries to the best airport-food options, all arranged alphabetically for easy reference. Each entry is brief, informative, and entertaining." -American Way magazine "Packed with practical advice for budget travel...Frommer's strong opinions and conversational writing style make the book a fun, easy read." --About.com "Reading [Ask Arthur Frommer] is like having dinner -- and a glass of wine and then coffee and dessert -- with the world's best travel advisor." -Jeanne Leblanc, Courant.com "Arthur has a unique perspective on the changes that have take place over the past 50 years. This book is packed with everything from airfares and lodging to vacations for nudist and vegans." -Tripso.com Organized by travel topic More than 500 entries Each entry is a short, digestible take--no longer than a page. 250 b&w photos Arthur's style is personable and engaged--his personality shines through.
Author:
Publisher:
ISBN:
Category : Business logistics
Languages : en
Pages : 644
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Book Description
Author: Nils Kernchen
Publisher: GRIN Verlag
ISBN: 3638726843
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, ESG Management School, Paris, 33 entries in the bibliography, language: English, abstract: European Media is writing daily articles about the situation of the European airline business. The European airline market is, at the moment, with all the important changes and actual turbulences, the most dynamic industry sector. Some of these changes are: The creation of new low-cost airlines in Europe, like Germanwings (Germany), Volareweb (Italy), and Sky Europe (Slovakia); The disappearance and bankruptcy of airlines, such as V-Bird (Netherlands) and Swissair; Air France merges with KLM to become the worlds biggest airline group; A significant increase of purchases of airplanes by Arabic airlines. This thesis focuses on the low-cost airlines, which arrived in Europe during the last 10 years and changed micro and macro environment of the airline business. Low-cost airlines like Ryanair and EasyJet make big profits while Alitalia, British Airways, Air France, and Lufthansa are having enormous problems. The general opinion is that low-cost airlines are successful because of its lower cost in production, and therefore of its lower price they can offer to the customers. The thesis will show that the cost factor is not the only reason for the success of low-cost airlines: "Being cheap is not enough" The objective of the thesis is to find other reasons which explain the success of low-cost airlines by analysing the marketing development of European low-cost airlines with its strategies, positioning, customer satisfaction etc. Of special interest: The question how the low-cost trend changes the marketing and the behaviour of the traditional airlines and how do the customers react. As reaction to this trend the traditional airlines are reducing at the moment costs in salary, distribution, maintenance etc. to survive. Th
Author:
Publisher:
ISBN:
Category : Air travel
Languages : en
Pages : 512
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Book Description
Author: Mercedes Medina
Publisher: John Wiley & Sons
ISBN: 1119384664
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?
Author:
Publisher:
ISBN:
Category : Indexes
Languages : en
Pages : 1588
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Book Description
Author: Kevin Cullinane
Publisher: Emerald Group Publishing
ISBN: 1789732832
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
In recent years, the European air transport industry has seen a number of important changes, with more on the horizon. This comprehensive work presents a multi-faceted analysis of the air industry in Europe, how it has developed in recent years, and how it is set to develop further into the future.
Author: Rigas Doganis
Publisher: Routledge
ISBN: 1315402963
Category : Business & Economics
Languages : en
Pages : 435
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Book Description
Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.
