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Author: Jean-Marie Dru
Publisher: St. Martin's Press
ISBN: 0230610838
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
Author: Jean-Marie Dru
Publisher: St. Martin's Press
ISBN: 0230610838
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
Author: Jean-Marie Dru
Publisher: Macmillan
ISBN: 0230600697
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption.
Author: Jean-Marie Dru
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
In this work Jean-Marie Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy.
Author: Jessica Shirvington
Publisher: Harper Collins
ISBN: 174309812X
Category : Young Adult Fiction
Languages : en
Pages : 303
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Book Description
The heart-stopping first chapter in bestselling author Jessica Shirvington's Disruption series. What if a microchip could identify your perfect match? What if it could be used against you and the ones you love? Eight years ago, Mercer Corporation's M-Bands became mandatory. An evolution of the smartphone, the bracelets promised an easier life. Instead, they have come to control it. Two years ago, Maggie Stevens watched helplessly as one of the people she loved most was taken from her, shattering her world as she knew it. Now, Maggie is ready. And Quentin Mercer -- heir to the M-Corp empire -- has become key to Maggie's plan. But as the pieces of her dangerous design fall into place, could Quentin's involvement destroy everything she's fought for? In a world full of broken promises, the ones Maggie must keep could be the most heartbreaking. Ages 14+
Author: Rachel S. Salzman
Publisher: Georgetown University Press
ISBN: 1626166617
Category : Political Science
Languages : en
Pages : 198
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Book Description
Russia's leadership in establishing the BRICS group (Brazil, Russia, India, China, and South Africa) is emblematic of its desire to end US hegemony and rewrite the rules of the international system. Rachel S. Salzman tells the story of why Russia broke with the West, how BRICS came together, why the group is emblematic of Russia's challenge to the existing global order, and how BRICS has changed since its debut. The BRICS group of non-Western states with emerging economies is held together by a shared commitment to revising global economic governance and strict noninterference in the internal affairs of other countries. BRICS is not exclusively a Russian story, but understanding the role of BRICS in Russian foreign policy is critical to understanding the group’s mission. In a time of alienation from the Euro-Atlantic world, BRICS provides Russia with much needed political support and legitimacy. While the longterm cohesion of the group is uncertain, BRICS stands as one of Vladimir Putin's signature international accomplishments. This book is essential reading for scholars and policymakers interested in Russian foreign policy, the BRICS group, and global governance.
Author: James McQuivey
Publisher: Amazon Publishing
ISBN: 9781477800126
Category : Business planning
Languages : en
Pages : 0
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Book Description
You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He's gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he's sharing his approach with you. McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster--and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.
Author: David Potter
Publisher: Oxford University Press
ISBN: 0197518826
Category : History
Languages : en
Pages : 337
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Book Description
A timely and fascinating look at massive historical change across two millennia, from the Christianization of the Roman Empire to today's new economy. Disruption examines how fringe intellectual movements can change powerful institutions, and why those institutions are vulnerable to big changes.
Author: Jeff Rosenblum
Publisher: powerHouse Books
ISBN: 157687883X
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author: R E McDermott
Publisher: Falling Tree Press
ISBN: 9781732097612
Category :
Languages : en
Pages : 724
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Book Description
Over 1,600 reviews averaging 4.8 stars. Get THE COMPLETE DISRUPTION TRILOGY, now for one low price! You'll get all 3 books of THE DISRUPTION TRILOGY in this omnibus edition. Pages of pulse-pounding action and nail-biting suspense that Amazon readers have awarded a combined total of +1,600 reviews. (See separate review stats below.) Proven quality at a terrific price make this a great time for you to: Meet Jordan Hughes - A harried ship captain, stranded far from home with a crew near mutiny. He's no hero - until he has to be. Get to know Matt Kinsey - A Coast Guard petty officer just days away from retirement, when fate deals him a bad hand. Hike with Shyla 'Tex' Texiera - As she fights her way home along the Appalachian Trail. At five foot two and a hundred and nothing dripping wet, men always underestimate her. Their mistake. Cheer on Congressman Simon Tremble - Speaker of the House and last hope of an ebbing democracy. Until he disappears. Struggle with Luke Kinsey - As he agonizes over his oath of loyalty to a government that no longer deserves it. Join these and a vibrant cast of characters you'll grow to love (and hate) as they wind their way through a sprawling epic stretching from the swamps of Louisiana's Cajun Country, up the Appalachian Trail to the woods of Maine, and all points in between. A tale plausible enough to make you wonder 'what if' and check the pantry to see how much food YOU have in reserve. THE BOOKS Under a Tell-Tale Sky (Book 1) Reviews: Amazon US = 547/Amazon UK = 59/Avg Rating = 4.6 Stars When a massive solar flare fries the power grid, Jordan Hughes is stranded far from home with a now-priceless cargo and a restless crew. As violence worsens ashore and the world crumbles around the secure haven of his ship, the Pecos Trader, Hughes is determined to get his ship and crew safely home -- but FEMA arrives with other plans. Eluding authorities, Hughes leads a ragtag little band of sailors, preppers, and dissident military personnel on a desperate voyage to reunite them all with home and family - only to find their real journey just beginning. Push Back (Book 2) Reviews: Amazon US = 563/Amazon UK = 75/Avg Rating = 4.9 Stars In the U.S., order collapses and opportunistic forces fill the power vacuum, as what remains of an overwhelmed and self-serving federal bureaucracy abandons the general population. Chaos and starvation spread, as isolated pockets of survivors unite. In Texas, Hughes and his band gather their families close and resist the depredations of a horde of escaped convicts. Meanwhile, in North Carolina, survivors' efforts to salvage a vast store of supplies and feed the starving refugee population draw unwelcome attention. Secure in his Camp David compound, an increasingly unstable president builds a mercenary force to seize all resources for 'government use and fair distribution.' Betrayed by their own government, survivors face a choice. Do they knuckle under to a dictator, or do they PUSH BACK? Promises To Keep (Book 3) Reviews: Amazon US = 309/Amazon UK = 62/Avg Rating = 4.9 Stars Weakened by attacks, the defenders of Fort Box in what's left of Wilmington, North Carolina, and the people of the ship Pecos Trader in southeast Texas face near certain defeat. Only one man has the credibility and the stature to turn the situation around and fulfill a promise to himself - and the nation. Simon Tremble, Speaker of the House of Representatives, and the last surviving lawmaker not under control of the corrupt president, climbs out of his hidden hollow and starts south along the Appalachian Trail. He has promises to keep.
Author: Michael Raynor
Publisher: Crown Currency
ISBN: 0385531672
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
In this compelling new book, Michael E. Raynor, coauthor of the national bestseller The Innovator’s Solution, shows that Disruption, Clayton M. Christensen’s landmark theory that explains how fringe ideas come to redefine entire markets, not only explains why new businesses emerge and mature companies fall – it actually helps to predict the future success of new ventures more accurately. Raynor’s groundbreaking research, and deeper understanding of the mechanisms and drivers of Disruption make this approach to innovation more powerful and more useful than ever. Despite the groaning shelves of books offering advice on innovation, most managers continue to struggle to create the profitable growth their companies need. The reason? The vast majority of management theories base their prescriptions on explanations of the past. When it comes to predicting successful innovation, a willingness to apply the empirical and theoretical rigor of the scientific method to prove what will work in the real world has been notable by its absence. Until now. In the Innovator’s Manifesto, Michael E. Raynor, a director at Deloitte Consulting, LLP., coauthor of The Innovator’s Solution, and author of The Strategy Paradox, shows how Disruption theory can help managers more accurately predict which businesses will survive – and which will die. In fact, Raynor argues that Disruption theory is the only theory which has been statistically proven to be an effective predictive tool. The book draws on the research of the New Business Initiatives (NBI) group at Intel, analyzing forty-eight new ventures that NBI researched, scrutinized, and ultimately funded. The group’s success rate was comparable to venture capitalists throughout the industry – roughly 10 percent. However, when the principles of Disruption theory were applied to these forty-eight funded ventures in controlled experiments, the subjects’ accuracy rates improved significantly – by almost 40 percent. Raynor replicated these experiments with over 300 MBA students at schools in the United States and Canada, including Harvard, with even more impressive results: systematic improvements in predictive accuracy of up to 50 percent. In other words, not only is disruption effective, it can be readily and successfully taught and applied. The Innovator’s Manifesto is the most significant advance in our understanding of the mechanisms and implications of Disruption theory since Christensen’s seminal 1997 work, The Innovator’s Dilemma. For the first time disruption theory has been shown to give managers and investors effective tools they can use in their efforts to create the success they seek.
