Author: Peter Cheverton
Publisher: Kogan Page Publishers
ISBN: 0749446110
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top. This handbook is designed for all those involved in the management of key accounts, but who are uncertain about how these important customers are identified, selected and managed. Peter Cheverton shows how to achieve the core objectives of KAM: retain existing customers in a competitive environment; grow through acquiring new long-term contracts; achieve global "preferred supplier" status; manage customers serviced by several departments in a consistent way; create a customer-intimate business; and achieve operational excellence. According to Cheverton the purpose of KAM is "managing the future" - achieving a realistic balance between objectives, the market opportunity and the resources available. Global cases, tools, techniques and exercises are all included.
Author:
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 2450
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Book Description
Author: Colin Shaw
Publisher: Springer
ISBN: 1137534303
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Author: Missouri. Supreme Court
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 872
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Book Description
Author: Stephanie Diamond
Publisher: John Wiley & Sons
ISBN: 1119154561
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Author: Donald W. Blohowiak
Publisher: Penguin
ISBN: 9780028619538
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Describes how to create a service-oriented organization, including training customer service representatives, soothing angry customers, and understanding employee and customer motivation
Author: Adam Toporek
Publisher: AMACOM
ISBN: 0814449069
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
On the front lines of customer service, every day presents new and unexpected challenges—and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Those who work on the front lines of customer service never know what new and unexpected challenges await them each day. But they do know one thing--they will be needed. But how can you prepare for the unexpected? How can customer service reps get the training and confidence required to tackle the unknown? In Be Your Customer’s Hero, internationally recognized customer service expert Adam Toporek provides the answers to preparing for the surprises awaiting the CSR. Through short, simple, actionable advice, in quick, easy-to-read chapters, this invaluable guide shows customer-facing CSRs how to: Achieve the mindset required for Hero-ClassTM service Understand the customer’s expectations--and exceed them Develop powerful communication skills Avoid the seven triggers guaranteed to set customers off Handle difficult and even irrational customers with ease Armed with the tools and techniques in Be Your Customer’s Hero, you will have all they need to transform themselves into the heroes their customers need.
Author: United States. Small Business Administration
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 92
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Book Description
Author:
Publisher:
ISBN:
Category : Insurance
Languages : en
Pages : 694
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Book Description
Author: Kelly Quintanilla Miller
Publisher: SAGE Publications
ISBN: 1071825275
Category : Language Arts & Disciplines
Languages : en
Pages : 397
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Book Description
Professional success requires excellent communication skills. Organized around the transition from student to professional life, Business and Professional Communication, Fifth Edition gives readers the tools they need to move from interview candidate to team member to leader. Coverage of new communication technology and social media, and an emphasis on building skills for business writing and business presentations, including the effective use of visual aids, will help students to understand the role of communication in successfully handling situations like job interviewing, providing feedback to supervisors, and working in teams.
