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Author: Chŏng-gu Kim
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 0
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Author: Chŏng-gu Kim
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 0
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Book Description
Author: Myung-Soo Lee
Publisher:
ISBN: 9781980699811
Category :
Languages : en
Pages : 303
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Book Description
How many of the following names or companies have you heard about? Huawei, DJI, CJ, Innisfree, Chow Tai Fook Jewellery, China Mengniu Dairy, Haier, Filip+Inna, and PT XL Axiata? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved a quantum leap in terms of brand value by transforming their humble origins or crises into great opportunities and explosive successes. These Asian companies and brands have marveled global audiences and caused them to look on in awe and surprise. Like many other people, you might be curious how such Asian companies and brands, which were not appreciated this much five to ten years ago, became incredibly successful in such a short period of time. You may want to learn how they made such great successes so fast, and then apply it into your career and business to control your destiny in the age of the fourth industrial revolution. This book highlights the success stories of the top Asian cases that were chosen as Top 10 winners among a great number of competitive group contestants in a recent competition, the World Asian Case Competition (WACC) 2017. The top selected cases, combined together, feature how Asian companies and leaders overcame difficulties and crises, and soared in a short span of time. The top cases turned out to be a collection of fascinating stories about the recent surge of Asian products and cultures on the stage of the world market. These top 10 cases highlight Asian leaders' passions and breakthrough strategies as they turned their small starts or mediocre conditions into explosive successes even during crises and within a short period of time. The new success stories of Asian brands will reveal invaluable treasures particularly to those who seek a turning point for their businesses or careers. We believe that the stories will give you helpful insights and lessons on how you can prepare your own businesses or careers to soar like eagles.
Author: R. Govers
Publisher: Springer
ISBN: 0230247024
Category : Business & Economics
Languages : en
Pages : 429
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Book Description
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Author: Shashank Nigam
Publisher: IdeaPress Publishing
ISBN: 9781940858142
Category : Airlines
Languages : en
Pages : 0
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Book Description
An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.
Author:
Publisher:
ISBN:
Category : Asia
Languages : en
Pages : 322
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Author: K Kesavapany
Publisher: Institute of Southeast Asian Studies
ISBN: 9812307990
Category : Social Science
Languages : en
Pages : 748
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Book Description
This edited volume containing thirty-five chapters focuses on three main contemporary issues: the phenomenon of "new Indians" in the past five decades, the impact of rising India on settled Indian communities, and the recent migrants. By examining these interrelated aspects, this study seeks to address questions like: what does "Rising India" mean to Indian communities in East Asia? How are members of Indian communities responding to India's rise? Will India pay greater attention to people of ...
Author: Leng, Ho Keat
Publisher: IGI Global
ISBN: 1466675284
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.
Author: You-il Lee
Publisher: Routledge
ISBN: 1351348248
Category : Political Science
Languages : en
Pages : 127
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Book Description
The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea’s globalization drive from the early 2000s (Kim Dae-jung regime, 1998–2003) to the present period (Park Geun-hye, 2013–2017). The book discusses the role of foreign companies on the sustainability of Korea’s economic growth, the relationship between the chaebol and the MNCs, the evolution of Korea's nation brand, and the role of the state in Korea’s new economic trajectory (globalization) since the 2000s. With data collected from fieldwork, the book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy and would be a very useful reference to other emerging economies experiencing similar globalization paths.
Author: Jonathan D. T. Ward
Publisher: Diversion Books
ISBN: 1635769507
Category : Political Science
Languages : en
Pages : 238
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Book Description
With a focus on the economic battlefront and in-depth analysis of the diplomatic, military, and ideological arenas, the world’s foremost expert on US-China global competition offers a rousing, strategic call to action and playbook—harvesting all of our nation’s ingenuity, confidence, and will power—to outcompete the long-term strategies of China and its Communist Party. In The Decisive Decade, Dr. Jonathan D.T. Ward—China scholar and founder of the Atlas Organization, a consultancy focused on US-China global competition—offers a comprehensive framework for how the United States can, and must, defeat China on the world stage economically, diplomatically, militarily, and ideologically. International security and American supremacy are at stake—and now is the time for the US to take action. China’s global power and influence grows every day. Working from a deep sense of national identity, the Chinese Communist Party is leading its country toward what it deems “the great rejuvenation of the Chinese Nation,” and executing a long-term Grand Strategy to topple over its chief adversary, the United States. As China becomes increasingly repressive domestically and aggressive overseas, it threatens to upend America’s global dominance at every turn. Ward provides novel and practical strategies that our government, as well as our businesses and our citizens, can utilize to undermine our adversary. Exhaustive campaigns in the economic, diplomatic, military, and ideological arenas, he argues, must be taken to achieve victory. With expert analysis of the history of US-China relations, as well as insight into how the Russia-Ukrainian war can inform our strategic thinking, The Decisive Decade presents a unique toolkit for our triumph over China. We can succeed, but it won’t be easy; it will take all of our nation’s ingenuity, confidence, and willpower to win.
Author: Dilip S. Mutum
Publisher: Springer Nature
ISBN: 3031516893
Category :
Languages : en
Pages : 252
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Book Description
